Kotaku
the grecian formula
Nintendo Shows How Greek Advertising Is Done (With Sexy Nurses)
The first rule of Greek game advertising: do not serve your target market meals culled fresh from the innards of a freshly slaughtered goat, regardless of whether the dish is merely implied to have been harvested from said carcass. The second rule: hire a team of pleasantly attractive models in crisp, clean cotton nurse get-ups, then have them hit the beach for sun, fun, and a second round of brain massaging Nintendo-designed exercises.
It's fairly simple to follow the laws of effective marketing in Greece, at least as demonstrated by this recent promo event for Brain Age 2: More Training in Minutes a Day. Four of these faux nurses pounded sand at a Greek beach in the name of lowering the native brain age. The results were of course, extremely sexy and satisfyingly smart.
Η Nintendo εξορμα στις παραλίες... [Nintendo of Greece, thanks Agapitos!]
