Ocean Marketing's Paul Christoforo says his former client iControl Enterprises asked him to take on an alternative identity named "Tom" so he could keep working for them even after his name was marred by a PR firestorm last year.
It's tough to recover from a PR gaffe. Even tougher: when it's the biggest PR gaffe of 2011, a customer service firestorm that set the Internet into Complete And Utter Outrage Mode late last year.
Some good may be coming out of the "Ocean Stratagy"/Paul Christoforo customer service debacle. N-Control, the company that makes the Avenger controller formerly repped by Christoforo, announced that they'd be making a large donation to Child's Play.
The guy who supposedly started this rides a crotch-rocket motorcycle, and his Facebook gallery is full of shirtless, sunglassed, dudebro posturing, koozied beer in hand. He's in marketing and he can't spell for shit, even when he's insulting you. He may even be a steroid user.
In a statement just released, N-Control, maker of the "Avenger" accessory linked to the infamous marketer Paul Christoforo, has promised a $10 discount coupon for all who pre-ordered the device, as an apology for Christoforo's conduct toward a customer, which drew the wrath of the global video gaming community earlier…
Boy, the internet works fast these days. It's barely 24 hours since the whole Paul Christoforo/Ocean Marketing thing blew up and already there's surprisingly enjoyable comedy videos of the mess available.