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NYC Halo 3 Launch

nyc halo 3 launch

The Ride Of The Mongeese

I apologize for the ever-so-slightly crappy nature of this video, as I had to keep dancing on and off the sidewalk because of 'the man'. What you are seeing is the trio of Marines, each riding a Mongoose ATV, escorting the shining Halo 3 Hummer to the front doors of the NYC Best Buy amidst loud cheers from the fans and even louder Halo music and Larry Hryb narration. This is how the launch ends.

nyc halo 3 launch

Finish The Launch

Midnight slowly approaches, and the festivities ramp up. Everywhere camera crews are coaxing large groups of players to shout, trying to punctuate their local news stories with the old cheering crown trick. The Mountain Dew people are there every time I turn around, passing around their cough syrup-flavored beverage. As hip-hop artists play Halo 3 inside, line sitters hold up signs making rude assumptions about the diet of a certain Florida lawyer. A group of guys are wandering around wearing GTA IV t-shirts, handing out posters and having people pose with them at the H3 launch. Good times are being had by all, but that clock is ticking... More »

nyc halo 3 launch

Master Chief Arrives Early

It was between 2 and 3 PM when Master Chief showed up at the NYC Halo launch, but this was no corporate-sponsored guy in a suit. This Master Chief was painstakingly crafted by a fan (and Kotakuite!) over the course of a year, using fiberglass, paint, and a whole lot more motivation than I can muster to come up with something pretty damn awesome. By the time Microsoft's Master Chief showed up at 20 minutes to midnight, his arrival didn't pack the punch they were expecting. As far as the people in line were concerned, he had been there for hours.

nyc halo 3 launch

Darkness Falls

It's gotten dark in New York City, and I sit in a Starbucks down the street from the Best Buy, having officially drunken more coffee today than in the past five years in ordefr to secure this as a Kotaku field office. The crowd is growing thick as the hour draws closer, with as many curious onlookers as there are people actually waiting for the game. So far the celebrities have been limited to NY Jets football players, whom I couldn't name if I tried though there was a large blonde man we have nicknamed Thor. Adam Sessler and Morgan Webb are on hand to cover things for G4, so I took a picture covering them covering the event, as well as a pair of interesresting shoes and Bungie's Frankie concentrating furiously while taking a turn at playing the game.

nyc halo 3 launch

Brought To You By Orange Sick

It's weird. Everyone at the Halo 3 launch here in NYC pretty much agrees that Mountain Dew Game Fuel is the most hideous thing to ever come out of the Mountain Dew scientists. At best, it's a mix of Code Red and Livewire. At worst, regurgitated original Mountain Dew mixed with Hostess cherry pies. Even so, they show up at the event and start handing out free shirts, doling out shot glasses full of the insidious liquid via marketing temps with ginormous backpacks, and suddenly everyone's going crazy. I had two cups myself. Two! I think you need to drink at least four to rank a free t-shirt, honoring your courage in the face of adversity. They even had 'Respawn' stations set up, where women were available to rub the kinks out of your hand, a statement that seems somehow jumbled, but really isn't.

nyc halo 3 launch

Not Entirely True

Meet Alex. Alex is the second guy in line at the Halo 3 launch here in NYC. If you remember from earlier, I told you the first guy in line got there at 6PM yesterday. Those of you mathematically inclined might have already pieced this together. Alex was standing there, minding his own business, when someone handed him this orange sign and asked him to hold it up. It's been photographed, videotapes, and has appeared on the giant monitors outside of the Best Buy. The image will probably appear in local papers and on TV news stations later this evening. It's not entirely a lie, really. Alex has almost been in line for 24 hours, and 50% is totally considered almost in some countries. Silly PR peoples.

nyc halo 3 launch

Oh Hell No

Screw this. I didn't sign up to have my soul devoured by a marauding hell-beast masquerading as a creepy-ass fast food mascot character. You guys can just imagine the rest of the NYC Halo 3 launch. I'm getting the hell out of here before it eats me.

nyc halo 3 launch

A Best Buy Transformed

At first I wasn't sure I would be able to find the Best Buy that was holding the Halo 3 launch event in New York. After all, it is very big city, and I am a southern boy at heart. As you can see from this gallery, Microsoft and Bungie made it very, very hard to miss. Every window in store is emblazoned with Halo 3 pictures and logos, with one window sporting a selection of Halo action figures. The line itself, containing all of seven people when I got here, was set up outside the store, partially blocking a normally busy street. The other side of said street was also partially blocked by trailers and Halo 3 The Ride: The Car: Pontiac Special Edition. Inside the store is a mess of stages, lighting scaffolds, video cameras and monitors as Microsoft and G4 take over a corner of the Best Buy, hosting competitions for fabulous prizes. Larry 'Major Nelson' Hryb is on hand to help host the festivities and generally pretty up the place. If you squint your eyes and imagine the smell of excitement as you thumb through the gallery below, you could almost believe you were here with us.

nyc halo 3 launch

First!

This fine young man is the first in line at the Best Buy on 5th Avenue in NYC, the site of the official Halo 3 launch in the northeast. He arrived last night around 6PM, spending the night in happy Manhattan for the chance to be the first to get his hands on Bungie's opus. He's also a regular Kotakuite, who goes by the comment handle Unndunn. With such outstanding Kotaku representation at the event, why am I even here? The answer is simple. Volume. Unndunn probably won't be seeing this for awhile, as he's busy being interviewed, reinterviewed, photographed, and videotaped by various media outlets. Then after midnight he will be dissected on live television to help us understand the Halo phenomenon. Go UnnDunn!