This Isn't Kawaii. It's Disturbing.

There's this notion that "kawaii" (可愛い) or "cute" rules Japan. That's not entirely true. Everything isn't simply cute—and kawaii isn't the only game in town. There's also gurokawaii (グロカワイイ). This is the world of the grotesque and sadistic filtered through kawaii. This is the world of Momoka Kinoshita.