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nintendo of america

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wii fit

Walmart.com using Wii Fit to boost Mom's Day sales

Wii Fit isn't just a casual game, now it's the "perfect gift" for Mother's Day if you believe Walmart.

Reuters reports that this weekend the fitness-meets-game Wii title will dominate the Walmart.com homepage and include a link to pre-order the game in time for it's May 19 launch. People who pre-order by May 11 will get a $10 online gift card for use on the site down the line.

"Initial response is extremely strong, and we're feeling really good about Nintendo Wii Fit dominating the home page," said Kelly Thompson, Walmart.com's chief merchant, of early shopper demand for the game. "... We really like the angle of marketing it to Mom."

Nintendo of America marketing maven Cammie Dunaway goes on to say that the upcoming game will be marketed not just to women, but to men as well.

Walmart.com using Wii Fit to boost Mom's Day sales [Reuters]

3:00 PM on Fri May 2 2008
By Brian Crecente
3,351 views, 32 comments

nintendo

Nintendo: Our Online Is Not For You

Do you hate Nintendo's online setup for the Wii? OK if you do. It's too slow, too cumbersome, too...impersonal. But that's OK! Because it's not for people like us. NoA's Eric Walter explains:
Different services do things differently. Nintendo's three goals for Nintendo Wi-Fi Connection are to make the service free, easy and safe. These goals are there not just for young players, but also older ones and new players. Nintendo is bringing a lot of new people into the world of video games, and we want to reduce barriers while making the online experience as enjoyable as possible.
Close, Eric. Close. Think you mean "different services do things better".
Online Enn-Wii [1UP]

9:20 PM on Wed Apr 30 2008
By Luke Plunkett
3,394 views, 140 comments

Latest by n/a: I find it quite refreshing, no jacka$$e$ yelling in my ear. just friendly competition!!!!!!!!!!!!!!!!!!!! what more can you want??????????????? more »

nintendo

Nintendo Of America To Build Some New Digs?

Looks like Nintendo are up to something. First they sell a bunch of land on their Redmond HQ to Microsoft. Then they move a bunch of people to San Francisco and New York. It's almost as if they're hinting at something. Something like the fact Nintendo of America are thinking about moving house? Bet on it. The company's submitted a proposal with the City of Redmond to demolish seven smaller buildings on their current site and replace them with a single, enormous, 275,250 square foot one. The proposed new complex will feature an "auditorium, cafeteria and exercise" facilities, along with a large parking structure and (hopefully) some kind of private, secluded Pokemon Ranch. Beats duct-taping seven older buildings together! If your Nintendo fandom extends to interest in city proposals and tree preservation plans, you'll find links to those (and more info) below.
Notice Of Application [City of Redmond]
Preliminary Site Plan [City of Redmond]
Italian Plumber Plans to Build New House in Redmond [The Sledgehammer]

1:30 AM on Mon Apr 14 2008
By Luke Plunkett
4,426 views, 37 comments

Latest by Foxstar Sixtail: @7ucky: Earthbound sold for shit. I'm sorry Mother fans, but as much as you love it, it sold very poorly and cost a fair bit, as they sold it with the guide, thus cutting down on any hope of added more »

industry

New Nintendo Perrin Kaplan Named

Nintendo of America seems to be getting their new Bay Area office up to staff. Today the company announced that they appointed two sales and marketing execs to their Redwood City offices.

Denise Kaigler will be Nintendo of America's new vice president of marketing and corporate affairs, a position formerly held by Perrin Kaplan, while Bill Van Zyll will be the new director and general manager of Latin America.

"Denise and Bill bring a wealth of branding and marketing experience to our team," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Their expertise will help us keep Nintendo's momentum going strong throughout 2008 and beyond."

Hit the jump for the run down of Kaigler and Van Zyll's background.

More »

11:00 AM on Mon Jan 14 2008
By Brian Crecente
3,662 views, 41 comments

journalism

New York Times Corrects, Fils-Aime Correction

Correction: January 3, 2008
An article in Business Day on Monday about Nintendo's video game consoles misspelled the surname of the president and chief operating officer of Nintendo of America, and a correction in this space on Tuesday gave another incorrect spelling. He is Reggie Fils-Aime — not Fils-Amie or Fils-Aimee.

Good thing they didn't have to pronounce it.

With Wii and DS, Nintendo Has 2 Hit Game Devices [NYT]

11:00 AM on Thu Jan 3 2008
By Brian Crecente
1,819 views, 30 comments

rumor check

Perrin/Beth Still at NOA

Remember that rumor that Beth Llewelyn, Perrin Kaplan and George Harrison, were among the 60 percent who decided to leave Nintendo of America rather than relocate to San Francisco or New York? More »

9:00 AM on Mon Jul 16 2007
By Brian Crecente
5,497 views, 23 comments

top

NOA: Sixty Percent Won't Move

We just heard back from Nintendo today about rumors of a mass exodus at Nintendo of America, over the planned move to San Francisco or New York for company's sales and marketing staff. More »

1:00 PM on Fri Jun 8 2007
By Brian Crecente
4,185 views, 43 comments

rumor

NOA Exodus

About 90 percent of the Nintendo of America Sales and Marketing staff, including Beth Llewelyn, Perrin Kaplan and George Harrison, have decided to quit the company rather than move to either San Francisco or New York, Game Informer is reporting. More »

4:08 PM on Wed Jun 6 2007
By Brian Crecente
6,319 views, 105 comments

nintendo

Nintendo America Confirms Their Boner: "Wii Not Region Free"

Just in case there was still a hope fleeting through that last ounce of grey matter that Nintendo UK's David Yarnton was drunkenly ranting over a pint about the Wii not being region-free, you can officially dash it. More »

7:40 AM on Wed Sep 20 2006
By kotaku.com
5,161 views, 75 comments