Oxford U. to Profit from GTA IV
Some portion of the £200M that Grand Theft Auto IV is projected to earn will find its way into the treasury of the U.K.'s world-renowned Oxford University. That's because the game's Euphoria engine was developed by two Oxford students using research at Oxford's zoology department.
The university's technology transfer company then teamed up with Natural Motion, the company the two students, Torsten Reil and Colm Massey, created to build and sell the engine. As such Oxford retains a share in anything Euphoria and Natural Motion should earn down the road. Such as ... Star Wars: The Force Unleashed.
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