I figured Activision would do this after their survey showed that half the people failed to recognize Modern Warfare 2 because it was missing the Call of Duty logo.
The logo looks really out of place on that boxart - like someone just carelessly photoshopped it in there, but I also understand that Activision wants to make as much money on this game and have it be the number one entertainment launch in the history. Without the Call of Duty logo, I just don't see that happening no matter how good the game is... sadly.
This looks to me like a tussle between Activision and Infinity Ward. IW wants to distance themselves from the COD franchise since Activision insists on making inferior products in the COD name, so this way IW could get away from that.
However, I always suspected Activision wouldn't take this lying down and are making sure that this new game continues to promote the COD brand and not the "MW" brand alone.
@Spoony Bard: I think you're probably right about that one. I can see Activision wanting the CoD name on the box because of the brand recognition that is out there at this point.
While I liked the Modern Warfare 2 name on its own, I think keeping the Call of Duty name is a good business decision on Activision's part.
@Spoony Bard: Well, given how conservative gamers have been shown to be (choosing time and time again the familiarity of sequels over worthy new IP), perhaps, on top of just promoting the COD name, Activision got the willies and decided to slap the COD brand on this one to ensure name recognition for the more "casual crowd." Everyone knows the yearly COD is basically a money farm, and I can see Activision wanting to milk the brand for all that they can. Removing COD from the title is very risky in that respect
*Edit- sorry Mcmax3000, I see you basically said the same thing as me about 1.5 hours earlier. No idea how I missed your comment.
Having been a war veteran myself when seeing these games it brings back some grand memories.
The war I fought in was the great carebear scuffle of 1985. Many a rainbows were blasted from the bare tattooed stomachs of those thuggish brutes. Upon ripping them apart with my bayonet handfuls of gold dubloons would spill out onto the ground.
The money I gathered from the slain carebears helped me pay for the production of the movie in their honour. It also recieved a reasonably warm critical response considering it was another 80's cartoon that was primarily used as a means of advertising a toy line. This was quite surprising to me as I thought my voice over work would surely be the undoing of any possible critical praise the film might have been able to recieve.
How do you feel about scrambled eggs?
Abused and disfigured or physically enhanced?
@patapon: Even after seeing you had edited your post I found it highly puzzling and with an abusive overtone.
As a result I think I should impart upon you some of my grand knowledge I have collected over the years to lul you into a more calm and happy state.
Did you know that cyanide is in fact a poison that operates by inhibiting the process of aerobic respiration by attaching itself to both the oxygen and water compounds to prevent the creation of energy. Although this may be incorrect as I am basing this off a combination of both memory of some basic Biology combined with various readings and wikipedia.
Regardless its well known that high levels of glucose within ones system can reduce the effectiveness in Cyanide and is often cited as one of the reasons as to why Rasputin wasn't effected by cyanide poisoning as he had been consuming large amounts of sugar within the various wines he was so partial towards.
I once went on a wine tour and accidentally broke open one of the barrels, it spilt all over a young calf which was walking by.
The calf became intoxicated as a large amount of the wine spilt into his mouth, and as a result it stumbled into the electric fence and was unable to move away from it.
No long term damage was suffered but all who witnessed the event were either outraged, enlightened or amused.
Have you ever milked a cow only to discover it was a bull creating your disturbingly angry disposition and random abuse that you inflict towards others upon the internet??
Dangeresque (Kojima-san doesn't have to make Metal Gear any more) was starred
Dangeresque (Kojima-san doesn't have to make Metal Gear any more) was unstarred
wow that must the most ridiculous and annoying game news i have read. Not saying ur job is ridiculous or what you're doing is ridiculous just the whole switcheroo crap is ridiculous and annoying.
*just making that clear
Edited by Boom-Chicka-Ah: Here to Create a Star Commenter Empire at 07/09/09 4:14 PM
Boom-Chicka-Ah: Here to Create a Star Commenter Empire was starred
Boom-Chicka-Ah: Here to Create a Star Commenter Empire was unstarred
Not necessarily, because I think Infinity Ward wanted to distance themselves from the Call of duty franchise so they could be looked upon as their own entity. I don't blame them either: when I think Call of Duty, I think WWII themed warfare.
'Sides, it would have been weird to call it Call of Duty 5: Modern Warfare 2 or whatever.
@Paradox me: "Sea of Dreams" was actually just the title of that one trailer. The developers had said they like to name their trailers and had no intention of giving Bioshock 2 a subtitle. Regardless, you are right. Call of Duty: Modern Warfare 2 isn't as bad as Bioshock 2: Sea of Dreams
Brand awareness is absolutely hammered into people that do this stuff for a living, and the fact that they wanted to walk away from a name that was recognizable by 10-20 million gamers boggled my mind.
Id say it was due to that whole,no one recognises the game without Call Of Duty on it thing after E3. Im surprised Activision didnt Stick a Hero on it at the end just to be on the safe side.Gotta exploit those products as best you can!
07/09/09
The logo looks really out of place on that boxart - like someone just carelessly photoshopped it in there, but I also understand that Activision wants to make as much money on this game and have it be the number one entertainment launch in the history. Without the Call of Duty logo, I just don't see that happening no matter how good the game is... sadly.
07/09/09
At least they cut back from what it was originally going to be: "Call of Duty 5: Modern Warfare 2."
07/09/09
However, I always suspected Activision wouldn't take this lying down and are making sure that this new game continues to promote the COD brand and not the "MW" brand alone.
07/09/09
While I liked the Modern Warfare 2 name on its own, I think keeping the Call of Duty name is a good business decision on Activision's part.
07/09/09
*Edit- sorry Mcmax3000, I see you basically said the same thing as me about 1.5 hours earlier. No idea how I missed your comment.
07/09/09
The war I fought in was the great carebear scuffle of 1985. Many a rainbows were blasted from the bare tattooed stomachs of those thuggish brutes. Upon ripping them apart with my bayonet handfuls of gold dubloons would spill out onto the ground.
The money I gathered from the slain carebears helped me pay for the production of the movie in their honour. It also recieved a reasonably warm critical response considering it was another 80's cartoon that was primarily used as a means of advertising a toy line. This was quite surprising to me as I thought my voice over work would surely be the undoing of any possible critical praise the film might have been able to recieve.
How do you feel about scrambled eggs?
Abused and disfigured or physically enhanced?
07/09/09
That always makes the jitters go away. Ask my friend Michael Jackson (pulls out carcass)
He can do Thriller for relz this time
07/09/09
As a result I think I should impart upon you some of my grand knowledge I have collected over the years to lul you into a more calm and happy state.
Did you know that cyanide is in fact a poison that operates by inhibiting the process of aerobic respiration by attaching itself to both the oxygen and water compounds to prevent the creation of energy. Although this may be incorrect as I am basing this off a combination of both memory of some basic Biology combined with various readings and wikipedia.
Regardless its well known that high levels of glucose within ones system can reduce the effectiveness in Cyanide and is often cited as one of the reasons as to why Rasputin wasn't effected by cyanide poisoning as he had been consuming large amounts of sugar within the various wines he was so partial towards.
I once went on a wine tour and accidentally broke open one of the barrels, it spilt all over a young calf which was walking by.
The calf became intoxicated as a large amount of the wine spilt into his mouth, and as a result it stumbled into the electric fence and was unable to move away from it.
No long term damage was suffered but all who witnessed the event were either outraged, enlightened or amused.
Have you ever milked a cow only to discover it was a bull creating your disturbingly angry disposition and random abuse that you inflict towards others upon the internet??
07/09/09
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07/09/09
Sorry. Had to do it =p
07/09/09
Fail
07/09/09
*just making that clear
07/09/09
Still not as bad as the whole "Sea of Dreams" thing BioShock 2 had going on.
07/09/09
Not necessarily, because I think Infinity Ward wanted to distance themselves from the Call of duty franchise so they could be looked upon as their own entity. I don't blame them either: when I think Call of Duty, I think WWII themed warfare.
'Sides, it would have been weird to call it Call of Duty 5: Modern Warfare 2 or whatever.
07/09/09
07/09/09
But this is a case of 'Fuck you, Activision! We dont need that Call of Duty name!'
and then
'What do you mean nobody knows that Modern Warfare 2 is a followup to CoD4? Uhhhh....'
and then
'Activison? Hello? Yeah, uh... about that fuck you... er...'
07/09/09
Brand awareness is absolutely hammered into people that do this stuff for a living, and the fact that they wanted to walk away from a name that was recognizable by 10-20 million gamers boggled my mind.
07/09/09
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01/18/09
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Oh, and it's naˈlɛpa. :)
01/17/09
I would like someone to send in 'fucker' with the pronunciation 'fooker'
P.S. Sorry if Something happened with cursing on Kotaku comments, I haven't noticed it in awhile so sorry if it's not allowed
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