In a move that could very well be just a bit late, games industry veterans David Warhol of Realtime Associates and Vincent Bitetti, formerly of the Take Two-purchased TDK Mediactive, have announced Music Video Games (MvG), a company focused on delivering casual interactive experiences to gamers and music fans alike.

“MvG has been created with the goal of bringing fun and easily accessible music games to an audience that has largely remained unnoticed to this point,” said Vincent Bitetti, CEO of MvG. “The music video game market and the online casual games market both continue to grow exponentially. MvG will provide games that will appeal to both demographics.”

Five years ago this would have been perfect. Now I'm not so sure we need more music games, casual or otherwise. Still, maybe MvG will find their niche. They've certainly got a dynamic name going for them, and a kick-ass logo. Go get 'em, plucky little upstart!

Irrational's 'The Lost' Gets the Bollywood Treatment

I love promotional music videos for games, since they're usually so wonderfully terrible they're fantastic. It's even better when there's a weird story attached: GameSetWatch turned up a NeoGAF post regarding the fate of Irrational's cancelled release, The Lost. The game has resurfaced (with reworked graphics, but with core mechanics and story relatively intact) as an Indian release for PCs under the title of Agni: Queen Of Darkness. As GSW neatly sums up, "... evidently this title went south, Irrational got bought by 2K and turned their attention to BioShock, and FXLabs managed to rejigger it for a Bollywood PC release." But that's not all! It even got its own music video featuring Bollywood star Malaika Arora. I'm entranced.

Irrational's 'The Lost' Turns Up... In Bollywood?! [GameSetWatch]

Bedingfield's Pocketfull of Sunshine (Simlish Mix)

Electronic Arts today announced the line-up of artists who will be making musical appearances in their upcoming Sims 2 expansion pack FreeTime. Among the list is English siren Natasha Bedingfield who actually rerecorded her recent single Pocketful of Sunshine for the game in Simlish. That's right, the song was translated to the Sims invented tongue and then she had to learn and sing it. Sounds kinda cool, though my wife's convinced she's just babbling.

Bedingfield's music video was also recreated using a Sim singer look-a-like and all of the same moves. Check out the video above for a brief interview with the singer and some voiceover outtakes. I've posted the full Simish music video on the jump.

Zhu Xian's Fantastically Bad Music Videos

The GameJew Music Video

Ki-No-Ko: Silent Hill 2 Music Video

1337 VG Rap Video