Kotaku: mountain dew

World Of Warcraft Flavored Mtn Dew Ad Features Night Elf On Orc Action

Michael McWhertor — Tue, 16 Jun 2009 17:20:08 MDT

The first television spot for Blizzard and Pepsi's marriage of World of Warcraft and Mountain Dew features a familiar scene: two attractive for television women buying six packs of Warcraft-themed soda and the ensuing supermarket brawl.

Oh sure, this kind of thing happens all the time at my local Ralph's. Telegenic women prepping for a night in with their Horde or Alliance main by stocking up on soft drinks, then attempting to murder each other in their true forms is commonplace in the greater Los Angeles area. So this incident is nothing new to me.

But those of you not getting enough girl-on-girl action on the internet, this one's for you. I'm going to go grab a cool and refreshing Mtn Dew!

Thanks to Joshua for the heads up!

World Of Warcraft Flavored Mountain Dew Now Quenching Epic Thirsts

Michael McWhertor — Tue, 09 Jun 2009 13:40:24 MDT

Have a massive thirst? Consider it slayed, as Mountain Dew (aka Mtn Dew) and Blizzard have officially made the soda based on World of Warcraft available, in either citrus-cherry-flavored Horde Red or wild fruit-flavored Alliance Blue.

The previously announced sugary concoction should be raiding store shelves near you, according to word from PepsiCo, offering players a chance at an in-game pet, known as a "battle-bot." It, like WoW players jacked up on Mountain Dew's caffeine, is fueled by Dew. The limited time drop of the new soft drink also gives fans a chance to win some 8,000 prizes—including Alienware Notebook computers and Razer Gaming Peripherals—en route to teeth rot, diabetes and delicious satisfaction.

Pepsi reps say the Horde and Alliance flavored Dew gives players "a new way to experience World of Warcraft and a new way to experience Dew." On the Blizzard side, COO Paul Sams says drinking the soda offers "a new way to show their Horde or Alliance pride out in the real world."

We say it's just good business! Drink up!

Mountain Dew Game Fuel [Official Site]

Even Video Game Soda Gets A Countdown Clock

Mike Fahey — Wed, 06 May 2009 10:40:00 MDT

Those of you eagerly awaiting the launch of the World of Warcraft flavored varieties of Mountain Dew Game Fuel now have a countdown clock to stare at for the next nine days.

It's bad enough that we have to put up with countdown clocks that lead to big-name video game reveals. Now we're counting down to soda? While the countdown clock at MountainDewGameFuel.com is technically counting down to the start of the Choose Your Side sweepstakes, where players collect tokens for chances to win prizes from J!nx, Razer, and Alienware, we're still effectively counting down to the launch of a beverage. Do we really have to do this?

2009 World of Warcraft Mountain Dew Game Fuel Launches May 15 [WorldofWar.net]

World Of Warcraft The Soft Drink

Mike Fahey — Wed, 18 Mar 2009 08:40:00 MDT

The diabolical gamer-targeting Mountain Dew Game Fuel returns this year, dropping Halo 3 in favor of the massively multiplayer online sensation World of Warcraft.

Not only is Mountain Dew switching genres and publishers, they're also switching up their strategy for the World of Warcraft Game Fuel releases, introducing much-needed player-versus-player combat to the sugary soft drink market. Do you choose the cherry-citrus tang of Horde Red, or the smooth wild fruit taste of Alliance Blue? Does in-game allegiance carry over to the soft drink aisle, or can a player rocking a Gnome Warrior online partake of a drink with an Orc Shaman plastered across the label?

The answers to these questions and more come this summer, when the unholy alliance between Mountain Dew and Blizzard hits store shelves.

Buy Bungie's Halo Soda Machine

Brian Crecente — Fri, 21 Mar 2008 08:00:14 MDT

The Bungie folks are auctioning off the Halo Mountain Dew vending machine that's been sitting in their office forever. The machine is signed and illustrated by the entire team and features Halo's Master Chief from the second game. The machine has never actually been used, so it's in terrific condition. All proceeds for the auction will go to The Make a Wish Foundation. If you're a HUGE Halo fan this is probably a one-of-a-kind get. The auction is currently at a whopping $15,000 and doesn't include the shipping charge, which is likely to set you back another $200 to $2,000 depending on where you live in the U.S.

If Bungie really loved children they'd throw in a steak dinner with Luke Smith.

Signed Halo Mountain Dew Vending Machine! [eBay]

Brought To You By Orange Sick

Mike Fahey — Mon, 24 Sep 2007 20:30:57 MDT

It's weird. Everyone at the Halo 3 launch here in NYC pretty much agrees that Mountain Dew Game Fuel is the most hideous thing to ever come out of the Mountain Dew scientists. At best, it's a mix of Code Red and Livewire. At worst, regurgitated original Mountain Dew mixed with Hostess cherry pies. Even so, they show up at the event and start handing out free shirts, doling out shot glasses full of the insidious liquid via marketing temps with ginormous backpacks, and suddenly everyone's going crazy. I had two cups myself. Two! I think you need to drink at least four to rank a free t-shirt, honoring your courage in the face of adversity. They even had 'Respawn' stations set up, where women were available to rub the kinks out of your hand, a statement that seems somehow jumbled, but really isn't.

The Halo 3 RSS Reader

fdemarco — Sat, 11 Aug 2007 09:00:00 MDT

The Halo 3 marketing steamroller has only just begun to chug to life an already we've begun to be inundated with every kind of product placement and cross promotion we can think of. It has it's own Zune, 360 model, action figures (or if they don't move, figurines or statuettes, take your pick), as well as promotions with such heavy hitters as Pontiac, Burger King, Comcast and 7- "we promote everything" 11. Mountain Dew has even gone so far as to create a new soda branded to the game. But, the good folks at Mountain Dew won't just be satisfied with filling your body with twenty times the caffeine in the name of video games, they want to help you read your favorite news headlines too.

Microsoft and Mountain Dew have teamed up to bring you the Halo 3 RSS Reader so you can now see what's happening around the web quickly, easily and Halo-y. Imagine the excitement as you file through your links with this awesome logo shaped reader with it's...

Ok, I'm done.

The Halo 3 RSS Reader [Xbox.com]
[via Major Nelson]

Master Chief Flavored Mountain Dew

Michael McWhertor — Fri, 23 Mar 2007 16:40:02 MDT

Mountain Dew and the Xbox are no strangers. They've been cross promoting for years. But now, the super sugary soda tastes even more Microsofty, with this limited edition Halo 3 Game Fuel version that tastes less like early morning condensation from mountains and more like Master Chief. Yes, the mysterious Spartan is infamous for his citrus cherry blend of sweetness.

Thanks a billion to Master Keith for sending us pics. Michael McWhertor

Every Ten Minutes Winners Get Kameo Instead

lsmith — Wed, 16 Nov 2005 13:40:41 MST

GamersReports has a dead link to a Team Xbox forums post that said instead of an EA game, Every Ten Minutes Xbox 360 winners would land a copy of Kameo, in addition to the EA game (which will ship later). Pretty good deal for a prize system that was totally exploitable.

Honk If You're Horny [GamersReports]
Free Code for a Chance to Win Xbox 360

Free Code For a Chance to Win an Xbox 360

Brian Crecente — Thu, 25 Aug 2005 09:28:47 MDT

Get a free Xbox 360 code without having to buy Mountain Dew. Hop on over to to the EveryTenMinutes, the Mountain Dew site that will begin giving away an Xbox 360 every 10 minutes starting on Sunday, and download a Mountain Dew IMVironment from Yahoo!Messenger for your very own free code.

[Official Site]