Now available in stores across the country, Game Developer Barbie is here to prove that anyone has the power to create crappy match-three games, even if they only have five points of articulation.
This is one of the coolest things you could see at a K-Mart back in the late ‘70s. The kiosk, not vintage video game collector Jason Brassard, who shows off the beige beauty in Trade-in-Games’ video. He’s pretty cool too.
If you’re a He-Man fan that likes to keep their MattyCollector.com figures pristine in their packaging then look away. It’s about to get really sad up in here.
A construction toy take on the vinyl pop culture figure craze, Mega Bloks new Kubros sets are great, unless your kit is missing bricks.
Boys read comic books. Girls play with dolls. Or at least that’s how it used to be in ancient times. Mattel’s new DC Super Hero Girls dolls blur tired old lines both ways, so I recruited my doll-loving wife to help us take a look at the newly-launched line.
I wasn’t sure about Jared Leto’s Joker in the early images. The full Suicide Squad movie trailer didn’t help. Today I was there when Mattel debuted the official action figures and nope, still not feelin’ it.
While most of New York’s Javits Convention Center is occupied by the the press, buyers and exhibitors of Toy Fair 2016, over in the North Hall they’re holding the first annual Play Fair. You know, for the kids.
No offense to McFarlane Toys, who’ve done a great job with the various franchise figure lines over the years, but Halo is much too big a property for a relatively niche company to handle. Now Mattel’s got the master license, and they’re putting it to good use.
Shiny Toy Guns: check out this write-up on Mattel's quest to make the best toy gun—one of the lead designers seems to take at least some inspiration from Borderlands, according to the article.
In late 1982 Mattel fashioned a generic fantasy barbarian with an even more generic name into a children's media goldmine. First came the toys. Then came the cartoon, with its horribly-limited animation. It got so big that in 1987 Dolph Lundgren starred in a live action Masters of the Universe movie. Glitchsoft's …
This is Adam, Prince of Eternia, defender of the secrets of Castle Grayskull. Fabulous secret powers were revealed to him the day he held aloft his magic sword and said "By the power of Grayskull, I have the power!" He's kind of a big deal, and he's coming to iPhone and iPad to prove it.
I love gaming apps, and I love toys. This week I'm taking a look at gaming apps that employ physical toys to enhance the play experience, starting with a look at Mattel's Apptivity Batman and Cut the Rope games. Let's play with toys!
Well, how else could it work? Mattel explains the straightforward board game port of Rovio's iPhone hit Angry Birds, which is a simple pig smashing game. Angry Birds: Knock On Wood is coming soon, but playable at CES right now.
If you treasure all that time spent building Mousetrap's contraption and its inevitable collapse midway through, then Angry Birds: Knock on Wood, a board game due later this year from Mattel, is perfect for you. Yes, it has a slingshot.
Mattel is the company behind some of the world's hottest toy brands, including Hot Wheels, Barbie, Fisher-Price, and Masters of the Universe. Now the company hands over the rights to create video games on those properties to THQ.
Publisher THQ just got the rights to make video games based on a whole range of Mattel toy properties. Think Barbie, Hot Wheels, Fisher Price and, most promising, Masters of the Universe.
Collect, share, and race your own custom Hot Wheels creations in Hot Wheels Racing Circuit, an online multiplayer racing game now available from Mattel.
Word from the Scrabble makers at Mattel is that proper nouns will be fair game for Scrabble players as of this summer. [UPDATE: Not so fast concerning this "rule change."]