Kotaku
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disturbance in the workforce
Microsoft's In-Game Ad Company Hit By, Ahem, Massive Layoffs [Update]
We've heard today that, as part of Microsoft's already-announced round of 5000 job cuts, up to 75% of the workforce at Microsoft's in-game advertising service, Massive, have been laid off. More »
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Comment by Kenny: Good riddance I say. Less ads in my games, crampin' my gameplay. 5 Responses | Other threads
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blizzard
Blizzard Bringing Massive Ads To Battle.net
In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don't expect to see any actual ads in those games. More »
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Comment by lilspooky: Battle.Net is becoming a PAY service when SC2 launches. So Ads and a Pay service. No Sir, i don't like... 9 Responses | Other threads
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massive
Activision: Next Tony Hawk Is Hands-Free, New Bond, Call of Duty Due 2009
Executives from Activision are dishing dirt on the company's upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk's reinvented controls. More »
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Comment by HueyFreeman: What the f*ck is Activision thinking? Skate 2>any tony hawk in the next 5 years. 22 Responses | Other threads
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advertising
Massive Gets Exclusive THQ In-Game Ad Contract
THQ has awarded Massive Inc. an exclusive contract to provide dynamic in-game advertisements for future THQ games. More »
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Comment by Dragonis: I dont see why people complain about in game ads. Does product placement make cable TV and cheaper? Or movies? Advertising... 2 Responses | Other threads
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ubisoft
Ubisoft Buys Massive, World In Conflict
Massive Entertainment — orphaned by Vivendi Games when it became part of Activision Blizzard and dumped all those Sierra-published titles — has found a new publishing daddy in Ubisoft. The French pub has purchased the Swedish dev team and the World In Conflict property, the real-time strategy series Massive was responsible for. More »
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Comment by EnigmaNemesis: We presume it will ultimately ship, just under its new name: Tom Clancy's World in Conflict: Soviet Assault. You know,... 5 Responses | Other threads
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Ad Success
Massive: In-Game Ads Successful, And Gamers Love 'Em!
Gamers have a "consistently positive" opinion of in-game advertising? That's what ad agency Massive, which is owned by Microsoft, found in a survey whose results it announced this morning. More »
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Comment by maxgleeson.net: A major game developer's subsidiary advertising agency announces that gamers are receptive to in-game advertisements. This press release isn't news,... more » | Other threads
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industry
EA Expands In-Game Ads, Crows About Potential Profit
In a somewhat off-putting press release in-game advertising company Massive and Electronic Arts bragged today about their ability to shove more advertisements down gamers' throats with the extension and expansion of the collaboration of the two companies. More »
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Comment by FlyingWombat: You can get away with a Pepsi ad in Madden, but you can't get away with one in Mass Effect... more » | Other threads
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dlc
World In Conflict Takes It To The Countryside
Massive continues their inspiring post-launch support of their cold war action RTS World in Conflict next week, with an all new map - Countryside. If you've ever taken a cross-country road trip, Countryside will be extremely familiar to you, as many cows have been counted by children in the back of their parents' station wagon in spots like these since time began. I guess now you can count nuclear explosions instead, though I am guessing you wouldn't get much further than one.
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By Mike FaheyComment by ShineyBlueShoes: Man I really need to stop playing WoW again and go back to playing this and TF2. more » | Other threads
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clips
World In Conflict's Cold War
World In Conflict developers Massive Entertainment is creating a series of behind the scenes vignettes about the upcoming PC RTS game that Crecente and I recently got a chance to suck at. This first one details the setting, which is of course an alternate timeline where instead of the cold war ending, it got hot. Really hot. We're talking Red Dawn hot. The video is worth it for the closing scene alone, which features Seattle being enveloped in a mushroom cloud while Tears for Fears' Everybody Wants To Rule The World plays in the background. Classy! -
this game brought to you by
EA Signs "Massive," Realtime Ad Deal
EA just signed a deal with Microsoft-owned advertising company Massive to put realtime, dynamic ads into five of EA's upcoming titles: Madden NFL 08 (Xbox 360, PC), NASCAR 08 (Xbox 360), NHL 08 (Xbox 360), Tiger Woods PGA Tour 08 (Xbox 360, PC) and Skate (Xbox 360). More »
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By Mark WilsonComment by L_K_M: The issue I see is that some games just aren't suitable for ads. So we'll see less of those, and... more » | Other threads
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tripe
Brash Working on Saw Game
Good news everyone, developer-guns-for-hire Brash Entertainment told Variety today that they have managed to raise $400 million in funds to start pumping out games based on movies, television and, yes, even music. More »
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Comment by Tarislar: Well, the bonus of having studios like this, is that they will likely compete with the other crappy Movie to... more » | Other threads
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microsoft
Massive Meets Microsoft's Muster, Merge Mulled
That headline is an excessive way of saying that Microsoft appears to be planning a buyout of in-game advertising company Massive Incorporated. It doesn't take a genius to figure out what this might mean for Xbox Live. More »
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By kotaku.comComment by FightingChance: Well said Quickreach. I do believe though that in-game ad delivery is coming in a big way, in that it will,... more » | Other threads
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acclaim
Get Ads With Your Adds
Acclaim Games has signed a pact with Massive Incorporated to bring advertising to the world of massively multiplayer games. First out of the gate will be BOTS, a free multiplayer action game. How will ads be incorporated? Will Snapple replace health packs? Will teams compete in the Wal-Mart Apocalypse Stadium? Will players be armed with the new KFC BFG? Only time will tell. More »
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By kotaku.comComment by Galvon: Or when they are just funny. A KFC BFG that shoots drumsticks with an alt fire of chicken nuggets?... more » | Other threads
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auto assault
Would You Like Some Fries With Your Apocalypse?
Massively multiplayer online post-apocalypse car combat game Auto Assault is going to feature ads. More »
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Comment by SamPenguin: Let me just say for the record that NetDevil is not very happy with the press release that went out... more » | Other threads
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1-14 of 14 for "Massive"
