Trending on Related Blogs
Cocoa farmers trying chocolate for the first time is a must watch 3.8k people reading on Sploid
Don't watch this if you don't want to freak out about your life choices 908 people reading on Sploid
Idiocracy Is a Cruel Movie And You Should Be Ashamed For Liking It 614 people reading on Paleofuture
Popular stories
Tokyo's New Final Fantasy Cafe Is Beautiful
People Are Buying The Wii U, But Nintendo Is Still Losing Money
If Your Phone Rings on Live TV, Don't Do This
Your Favorite Elder Scrolls Character Probably Died A Horrible Death
In Japan, Starbucks' Secret Menu Isn't So Secret
Smash Bros. Video Puts Mario In Real-Life Tokyo
This Cosplay Will Make You A Goddamn Sexual Tyrannosaurus
Another Stupid Gif Starring Joel From The Last Of Us
I'd Forgotten How Bad The Animated TMNT Movie Was
There's No Reason To Ever Get Out of Bed. Ever.
The Steam Achievement That Nobody Unlocked
The Story Of A Disgustingly Cute Video Game
Ice Cream Sandwiches Are Supposed To Melt, Walmart
Photographs Of People At The Moment They Fly Out Of A Water Slide
The Last of Us: The Kotaku Review
Reminder: There's Going To Be a Mad Max Game, Too
​Tips For Playing Divinity: Original Sin
Deals: Astro Gaming, Logitech Gaming, Ghostbusters Remastered in 4K
Lose Your Mind. Eat Your Crew.
"And You Say It Has Air Con? What About Cruise Control?"
Market Research
Market Research

IGA Study Finds People Don't Mind In-Game Ads

Mike Fahey and 136 others

A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising… » 6/17/08 11:20am 6/17/08 11:20am