IGA Study Finds People Don't Mind In-Game Ads

A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising… » 6/17/08 11:20am 6/17/08 11:20am