A Handshake-Only Deal Pays Off for FIFA and an Unlikely Champion

EA Sports is well known for licensing partnerships, especially exclusive ones that command quite a premium from the publisher. Yet in one of its timelier, and more unusual ones, no money changed hands.


The label, through its FIFA franchise, of course, is the official games partner of Manchester City, recently crowned… » 6/15/12 6:01pm 6/15/12 6:01pm