Before we ever get to play most video games, we see ads for them. Usually they'll get us excited about the next chapter in a favorite franchise, or even a brand new one. But sometimes they take things too far. We've seen loads of ads that are meaningless or, worse, in bad taste. Ill-advised. Offensive, even.
Mangled bodies, pierced and tattooed newborns, panty sniffers and twisted mutations — this is how advertising agency TBWA sold the PlayStation 2 in France.