Caught by a gamer at the recent NBA All-Star game, here's Miami Heat superstar LeBron James talking about which games he plays (and why he doesn't play online).
Here you go, your first look at EA Sport's latest footballing juggernaut, Madden 11. It is, we are being told, simpler, quicker and deeper.
Ordinarily, sports demos match up the participants of the championship game from the preceding year. This time EA Sports is putting its Madden NFL 11 pairing up to a vote, raising the possibility of an intriguing outcome.