In a press conference on March 19, Nexon (Maple Story, Kart Rider) revealed its official sponsorship of popular Korean baseball team the Lotte Giants. How popular is "popular," you ask? If the figures in this article from last year are correct, the Lotte Giants' popularity is Batman serious business, and here's the…

Korean Baseball Players Are Walking Video Game Advertisements Now

Popular from Kotaku

15 Years Later, Here's Why A Gamer Was Duct-Taped To A Ceiling

What We Like And Love About StarCraft: Remastered

Madden 18's New Story Mode Is Actually Pretty Touching

The Most Racist Statue in America Is in ... Pittsburgh, and It’s the Most Ridiculous Magical Negro You’ll Ever See

Closest Approach Ever By a Large Asteroid Won't End Life on Earth, But Probably Should

I Regret Lifting My Daily Driver

15 Years Later, Here's Why A Gamer Was Duct-Taped To A Ceiling

What We Like And Love About StarCraft: Remastered

Madden 18's New Story Mode Is Actually Pretty Touching