Their... Wee 1ST (Gah, it even used a numeral) games will include Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On, with other titles expected to be announced in the coming weeks.

The Wii is introducing new audiences to gaming," said Dave Oxford, Activision Publishing. "Clearly, the Wii's accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii's capabilities."

By the way, when we contacted Activision about their new name they said they couldn't go with Wii because of trademark issues. Bah!

"Wee 1ST" Games Will Hit Shelves This Holiday Season
SANTA MONICA, Calif., Jul 09, 2008 (BUSINESS WIRE) — Activision, Inc. (Nasdaq: ATVI) today unveiled a new consumer initiative to expand the company's Wii portfolio this Fall. Dubbed "Wee 1ST", the brand highlights the company's games that were developed specifically with the Wii in mind.
"The Wii is introducing new audiences to gaming," said Dave Oxford, Activision Publishing. "Clearly, the Wii's accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii's capabilities."
With the Wii on track to be the leading platform by Christmas, the company's move to expand its offering has been in the works for more than a year. The first titles under the "Wee 1ST" brand include Little League(R) World Series 2008, Rapala(R) Fishing Frenzy and Dancing with the Stars(TM): Get Your Dance On. More games will be announced in the upcoming weeks, all of which will hit shelves this holiday season.
The "Wee 1ST" brand is supported by a national television and print advertising campaign scheduled to kick off this fall. New branding is featured on the front of all boxes and at retail locations nationwide.

"Activision has captured the essence of what makes Little League so wonderful for players and spectators alike," Jud Rogers, Sr. Marketing Executive, Little League International. "We look forward to working with them in the upcoming months to help polish the game and bring it to Little Leaguers and fans."

Activision Steps to the Plate with 'Little League® World Series 2008' for Wii™ and Nintendo DS™

SANTA MONICA, Calif.—(BUSINESS WIRE)—Activision, Inc. (Nasdaq: ATVI) announced today the upcoming release of Little League® World Series 2008 for Wii™ and Nintendo DS™. Players will have the ability to bat, pitch and field using intuitive controls developed exclusively for Nintendo's platforms. Little League World Series is the perfect game to play with your friends and family. The game hits shelves August 5, 2008.

"Little League baseball fans, players and families simply haven't had a videogame made just for them, so our goal is to fill this niche," said Dave Oxford, Activision Publishing. "Creating this game with the Little League organization has been a pleasure and we look forward to paying homage to the three million Little League players around the world today."

Little League World Series is the first officially licensed Little League video game to hit next-generation consoles. Bat, pitch and field your way from local sandlot slugger to Little League World Series Champion. Featuring eight U.S. and eight international teams, extraordinarily deep character customization, World Series Mode, and various skill based challenges, Little League World Series offers an exciting, authentic baseball experience. Motion-sensing controls on Wii make it accessible for Little League players and parents, while the DS version gives players the freedom to get on the diamond anywhere.

"Activision has captured the essence of what makes Little League so wonderful for players and spectators alike," Jud Rogers, Sr. Marketing Executive, Little League International. "We look forward to working with them in the upcoming months to help polish the game and bring it to Little Leaguers and fans."