Horizontal scrolling allows you to check out different media easily within the current interface, taking advantage of the wide aspect ratio to fit numerous large preview images on the screen at once. And general navigation can be as quick and easy as XMB is now.
Plus, the pain in the ass shopping cart interface has been simplified in scrollable icons.

I dread the day when I'll actually visit the PS Store on a regular basis. So go ahead Sony, rip off this design. It's OK if one designer's heart is broken for the good of many. Better yet, just hire him. And then you can sit around the bar, telling interface jokes at LIVE Marketplace's expense (or at least show your face in public).

The "New" (photoshopped) PS Store [ps3forums]
Thanks Gantz!

Japanese game centers are noisy. If you can't hear yourself think, how can you hear yourself game? Club Sega in Osaka's Umeda has the solution: Head phones. This Initial D racing cabinet has a set of cans that players are free to use during play — Pioneer ones at that. So thoughtful! Brian Ashcraft

To promote PSP title DJ Max Portable a live event was held in Korea. All the music was featured in either the first DJ Max Portable or the second game. Plus, There were a DJ mix session, a cosplay event and cameras. Lots of cameras. Sounds like a night out on the town to me. Brian Ashcraft

DJ Max Portable Concert [Ruliweb, Thanks Torokun!]