“We’ve got a huge running start with this property,” Selvage said. “We expect to have a game based on every movie, and we expect no less than three movies, though that depends on how well each does.”

In addition to the movie tie-ins, Red Eagle is also planning a massively multiplayer online game based in the Wheel of Time universe. At this point it's far too early to tell if fans of the series should be delighted or terrified. As for who is going to be working on the games, Selvage sets his sights high. "We want to hire the rock stars." Personally I'd hire game developers instead, but that's just me.

Red Eagle to make multiple films and games based on Robert Jordan’s Wheel of Time books [Venture Beat via GI.biz]

It’s actually more of an opportunity than a problem. It’s rarely a problem. I’ve been a sort of creative person for a long time – in this business and then before that as a performer. And you always need some kind of boundary. Start with a blank canvas and say that you’re going to make stuff up in this big empty vac cum… it’s actually really hard to do. It’s good to have boundaries. The beauty of Tolkein is that he’s created these exquisitely detailed boundaries that have so much depth and richness inside them, and yet still have all kinds of things which are open for interpretation. I mean, we built Angmar basically from scratch, to our liking, based on very few clues… and yet it still feels as if it belongs in Middle Earth. There’s certain things – I can’t have flying cars or motorcycles or things like that. But I can have other things which are very exciting and it means, by definition, the world has a consistency, where it feels right. It all fits together. There’s not things which just don’t make sense.

Interesting interview with some great little tidbits, especially if you're interested in LOTRO specifically.

Jeffrey Steefel on LOTRO: Mines of Moria [Rock, Paper, Shotgun]

But play along, because it's funny. Why look, his site, the Van Gogh-Goghs, have unearthed from some New Mexico landfill documented evidence of 11 scrapped projects for the Atari 2600! The casualties included such licensing/adaptations as Bosom Buddies (a cross between Kaboom! and Donkey Kong, and Kramer vs. Kramer (like Pong with children). My favorite, because I like poop jokes, is Gunther Gebel-Williams' Cage Cleaner. The bogus rationale for the bogus game sounds like pure pre-video-game-crash self-b.s.ing: "You can't blow up asteroids in real life, but you sure as [expletive deleted] can clean up [expletive deleted]."

The Best Atari 2600 Games You Never Heard Of [The Van Gogh-Goghs, via Water Cooler Games]

"We have had a wonderful working relationship with Turbine over the past several years," said Albert M. Bendich, Executive Vice President of The Saul Zaentz Company, and its merchandising division Tolkien Enterprises. "We look forward to our continuing success with Turbine as it pushes the envelope for compelling online entertainment and gameplay to bring the compelling characters of Middle-earth to life for Tolkien fans around the world."

TURBINE AND TOLKIEN ENTERPRISES EXTEND RELATIONSHIP

License to Develop Online Games Based on the Books of J.R.R. Tolkien Extended to 2014

WESTWOOD, MA - February 20, 2008 - Turbine, Inc. announced today that in the wake of the global success of The Lord of the Rings Online™: Shadows of Angmar™, named the 2007 PC Game of the Year*, it has reached an agreement with Tolkien Enterprises to extend it's license to develop Massively Multiplayer Online Roleplaying Games (MMORPG) based on The Hobbit and The Lord of the Rings by J.R.R. Tolkien to 2014 with additional options to extend the rights until 2017.

"We're thrilled with the global success of The Lord of the Rings Online since its launch in 2007," said Jim Crowley, president and CEO of Turbine, Inc. "With the recent announcement of what are sure to be two blockbuster films based on The Hobbit and a sequel, we expect the success of the license and our relationship with Tolkien Enterprises to grow for years to come.

"We have had a wonderful working relationship with Turbine over the past several years," said Albert M. Bendich, Executive Vice President of The Saul Zaentz Company, and its merchandising division Tolkien Enterprises. "We look forward to our continuing success with Turbine as it pushes the envelope for compelling online entertainment and gameplay to bring the compelling characters of Middle-earth to life for Tolkien fans around the world."

The Lord of the Rings Online delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to Angmar, the vile kingdom of the Witch-king, players will experience the world of Middle-earth as never before. The Lord of the Rings Online is available in North America, Europe, Australia, New Zealand and Japan. For more information, please visit www.lotro.com.

2K Games Licenses Epic Games' Unreal Engine 3

CARY, N.C. (February 12, 2008) - Epic Games, Inc., one of the world's leading developers of cutting-edge computer and video games and the pioneer of the award-winning Unreal Engine, today announced that its Unreal Engine 3 technology and tools will be used for unannounced games in development by 2K Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

"2K had a very positive experience working with Epic's Unreal Engine 3 since it enables games to perform exceptionally well on both console and the PC," said Christoph Hartmann, president of 2K. "Epic's technology and support is expected to help 2K produce world-class titles for games on any platform."

"We are excited about continuing our relationship with 2K based on our past success with the company," said Mark Rein, vice president of Epic Games. "We have no doubt that the Unreal Engine 3 will continue to assist 2K in producing the industry's most amazing and original games."

Major League Eaters aren't just elite athletes. They are the people who built America. Or at least the competitive eating part of America. And I am deeply honored that the International Federation of Competitive Eating and Major League Eating choose Mastiff as their exclusive videogame partner.

Mastiff Consumes Video Game License for Major League Eating

SAN FRANCISCO, CALIF. - February 7, 2008 - Video game publisher Mastiff announced today that they have acquired the Major League Eating (MLE) license for interactive platforms.

Major League Eating, which oversees all top eating events in the nation including the July Fourth hot dog-eating contest, counts among its members Takeru Kobayashi, the Japanese eating phenomenon, and American Joey Chestnut, current champion of the world.
"Major League Eaters aren't just elite athletes," says Bill Swartz, Head Woof at Mastiff. "They are the people who built America. Or at least the competitive eating part of America. And I am deeply honored that the International Federation of Competitive Eating and Major League Eating choose Mastiff as their exclusive videogame partner."

"We knew this sport would lend itself very well to an interactive format," said George Shea of Major League Eating. "Mastiff has the stomach and the sense of humor to pull this off."

Major League Eating: The Game features the world's greatest gurgitory athletes competing across twelve different food types. Built much like a fighting game, MLE: The Game requires players to show brilliant on-screen eating; a mastery of offensive and defensive weapons including burps, belches, and mustard gas; and of course the technical mastery necessary to avoid emptying one's stomach in a vividly colored reversal of fortune.

Before starting Lair we said we would never use a licensed IP again, but now I'd pray to do one...[but] if you have a small idea...absolutely grab that opportunity.

But if Eggebrecht ships a million copies of Lair, we'll see if he changes his tune and dragons triumph over X-Wings once again.

Fox Licensing will enter the strategic partnership with Microsoft — which has generated more than $700 million in sales from the "Halo" franchise, with more than 14.5 million video games sold — to expand the brand's licensing and merchandise program, retail distribution and worldwide presence with its target demographic of males ages 17-34.

Last we heard about a joint venture between the two companies, Fox was eating the cost of the (un)making of the Halo movie. Now they are more than happy to expand the Halo property into "new products, retail markets and territories". Does this mean that there's still a chance in icy hell for the movie to be produced or does it just mean we'll be seeing Halo-themed coffee mugs and gummy candies in the future? Kim Phu

Fox aura surrounds Microsoft's top-selling 'Halo' [The Hollywood Reporter via My Arcade Planet]

Cartoon Network has awarded D3Publisher of America the video game rights to the popular cartoon Ben 10, which features a young boy named Ben who discovers an alien device that allows him to transform into different alien heroes, each with their own unique form and powers. It's kind of like the old DC Dial H for Hero comic. Speaking of which, someone needs to secure those rights. Dial H would make an awesome game...just think of the downloadable community created content possibilities alone. Boggles the mind it does.

Anyway, Ben 10 has all the properties in place to make an excellent video game. A morphing hero that can adapt to many different situations, a Cthulu looking alien enemy complete with minions, a human nemesis named Kevin 11 who would be perfect for two-player competitive gameplay...the list goes on. Of course, as a licensed Cartoon Network children's property whichever developer the license ends up with will mangle it horribly, but a guy can dream. Michael Fahey

Cartoon Network Awards D3Publisher of America The Gaming Rights to Ben 10

Letting Any Kid Be an Alien Superhero

What kid wouldn't want to be Ben Tennyson - a boy who can turn into hundreds of different alien heroes? Soon they can. Cartoon Network Enterprises, the global licensing and merchandising arm of the network, has awarded D3Publisher of America, Inc. (D3PA) the gaming rights to the hit action-adventure series Ben 10. D3PA, a leading publisher and developer of interactive entertainment software, has worldwide publishing rights to develop and publish console, handheld and PC games based on the Ben 10 series. The first Ben 10 interactive video game is scheduled for release in fall 2007.

"Interactive gaming has proven to be a leading category for our core audience," said Christina Miller, vice president of U.S. consumer products for Cartoon Network Enterprises. "We are fortunate to be partnering once again with an industry leader who knows the trends and gaming formats that will appeal to our fan base and allow them to experience Ben's world in a whole new way."

"Cartoon Network's Ben 10 has all the right ingredients for a successful game," said Careen Yapp, vice president of licensing and business development, D3PA. "Working with this strong franchise will give D3PA the opportunity to translate the smart and edgy action of the series into a fantastic gameplay experience for its large fanbase."

Ben 10 follows the exciting adventures of 10-year-old Ben Tennyson who discovers a strange alien "wristwatch" called the Omnitrix, that enables him to transform into different alien beings, each with unique powers and abilities—all while retaining his 10-year-old personality. The series launched in January 2006, ranking #1 in its time period on basic cable for delivery with boys 6-11 and 9-14.

Ben 10, which was recently greenlit for a fourth season, can be seen on Cartoon Network Tuesday through Friday at 4 p.m. ET/PT where it anchors the popular Miguzi programming block. New episodes of Ben 10 will debut on Saturdays at 10 a.m. beginning February 17th.

The Ben 10 game from D3PA will help to round out an already robust Ben 10 consumer products program, which includes toys, games, apparel, footwear, accessories, home furnishings, back-to-school items and publishing.
Cartoon Network has a strong partnership with D3PA which has produced games for Nintendo's GBA and DS platforms based on the network's animated rock adventure Hi Hi PuffyAmiYumi.

D3Publisher of America, Inc. is a subsidiary of D3, Inc. with headquarters in Tokyo. D3Publisher of America's strategic focus is on licensed and original titles from leading third-party developers that appeal to mass-market consumers or gaming enthusiasts. Based in Los Angeles, D3Publisher of America distributes and publishes software for personal computers and the major console platforms including Game Boy Advance, Nintendo GameCube , Nintendo DS , PlayStation game console, PlayStation 2 computer entertainment system, PSP (PlayStation Portable) system and the Xbox video game system from Microsoft. For additional information on D3Publisher of America and its products, visit the website at http://www.d3publisher.us.

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of marquee animation franchises including Foster's Home for Imaginary Friends, Ben 10, The Powerpuff Girls, Ed, Edd and Eddy, Hi Hi Puffy AmiYumi, My Gym Partner is a Monkey, Camp Lazlo, The Grim Adventures of Billy and Mandy, Adult Swim and more. Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

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