World of Warcraft Lures Lapsed Players Back with Cataclysm Upgrades and High Level Characters

What does it take to lure a lapsed player back to World of Warcraft? With subscription numbers slowly-but-surely dropping, Blizzard launches the new Scroll of Resurrection program, granting returning players a free upgrade to the Cataclysm expansion and an instant jump to level 80 — they just need to be asked.