kaz hirai

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Kotaku
  • howard stringer

    Sony's Expanded PlayStation Network May Debut Spring 2010

    Sony CEO Howard Stringer and his underlings have been teasing an expanded, product line-wide PlayStation Network for years. That broader service, leaping from the PSP and PlayStation 3 to Sony branded televisions and other gadgets, might hit next year. More »
    06/25/09
    12,371
    110

    By Michael McWhertor

    Comment by Deathimself: i <3 the PSN. I don't care what you think! 31 Responses | Other threads

  • giant stringer face

    Sony CEO Approved By Sony Board of Directors

    The Sony Board of Directors have approved 15 directors, including American Howard Stringer. Besides acting as chairman and chief executive, Stringer is taking an another title — president — as announced last February. More »
    06/22/09
    6,662
    81

    By Brian Ashcraft

    Comment by FeaturePreacher: Here's to hoping Stringer will bust some heads at Sony. Make them release the psp2 with a second analog... 16 Responses | Other threads

  • ps3

    The Smartest PlayStation Executive Quote I've Seen In A Long Time

    You can usually count on a PlayStation 3 to be a slick, dependable piece of hardware. PlayStation executives...less so. Some like to shoot their mouths off from time to time. But this quote from Kaz Hirai stopped me dead in my tracks. More »
    06/11/09
    51,510
    299

    By Luke Plunkett

    Comment by Witzbold: How nice that something that makes sense is said for once. 50 Responses | Other threads

  • kaz hirai

    Sony: Any Regrets On Blu-Ray, PS3 Launch?

    Time has passed, and it's time to look back. Does Sony Computer Entertainment honcho Kaz Hirai have any regrets? More »
    06/10/09
    27,057
    275

    By Brian Ashcraft

    Comment by SPECIALciaNAPKIN: In all retrospect, MANY games wouldn't have been able to got made had it not been for the Blu-ray. In... 56 Responses | Other threads

  • playstation network

    Sony To Bring PlayStation Business To Break-Even Level "Quickly"

    Sony Computer Entertainment boss Kaz Hirai is on a mission. A mission to make money for Sony's PlayStation division. More »
    05/29/09
    10,494
    152

    By Brian Ashcraft

    Comment by LittleDeadEpic!: its funny everyone wants a price drop.. havent anyone ever heard of saving? 44 Responses | Other threads

  • sony

    PlayStation Boss Heading New Sony Division

    Major changes are going down at Sony. President Ryoji Chubachi is stepping down, and Sony CEO Howard Stringer will take over Chubachi's role as president. The company's PlayStation boss has a new role, too. More »
    02/27/09
    5,110
    37

    By Brian Ashcraft

    Comment by Mike Newlad: Here's your new Sony Visio, with 500GB HDD, a cell processor and a blu-ray drive. This little baby comes with... 14 Responses | Other threads

  • rumor

    PSP To Be Used As Console Game Recording Device?

    At E3 2006, Sony brass Kaz Hirai showed F1 Championship Edition running off a PSP as a rearview mirror that could be placed next to your PS3 set-up. More »
    02/03/09
    12,436
    134

    By Brian Ashcraft

    Comment by Sam Packard: frst! 15 Responses | Other threads

  • tales of ribaldry

    Pachter Breaks Up Fight Between Kaz, Greenberg, Claims Both Are Right

    Gentlemen, gentlemen, please. Why don't we stop all this console manufacturer bickering and make peace? Wedbush Morgan analyst Michael Pachter says that PlayStation boss Kaz Hirai and Xbox 360 director Aaron Greenberg are both right. More »
    01/21/09
    8,357
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    By Michael McWhertor

    Comment by CatboyMac's angry girlfriend: Microsoft needs to push some new exclusives this year. Sony needs to cut back on the PS3's features to sell... 32 Responses | Other threads

  • ps3

    Kaz Hirai Feels Faint, Needs To Lie Down

    We saw some fairly conclusive evidence last night that Kaz Hirai needs a good lie down. Today, though, we got some more, as the rest of his Official PlayStation Magazine interview hit the internet. More »
    01/20/09
    20,371
    224

    By Luke Plunkett

    Comment by ibelli: No, No, No... Hes got a point, he's just not making it very clear. The point (i think) is that... 39 Responses | Other threads

  • kaz hirai

    Sony Exec Says Xbox 360 "Lacks Longevity"

    It's 2006 all over again! Sony Computer Entertainment boss Kaz Hirai smacktalks the Xbox 360, but not the Nintendo Wii. More »
    01/20/09
    24,559
    389

    By Brian Ashcraft

    Comment by BritBloke916: I'm a PS3-only man and probably a bit of a fanboy, but I think Sony really shoot themselves in the... 41 Responses | Other threads

  • sony

    CES 09: Kaz Says LittleBigPlanet Has Sold 1.3 Million, PSN Accounts At 17 Million

    Sony Computer Entertainment boss Kaz Hirai had some fresh PlayStation data for the CES crowd today. Probably most important to Sony's PlayStation 3 fortunes are LittleBigPlanet sales, which Kaz says now total 1.3 million worldwide. More »
    01/08/09
    14,886
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    By Michael McWhertor

    Comment by .endejas.: Haha, wow. Kind of a slap in the face of Microsoft, no? Congrats Sony, and here I thought you were much... 59 Responses | Other threads

  • kaz hirai

    Sony Stresses Importance of Games, Games, Games

    When Kaz Hirai took over Sony Computer Entertainment, the company's outlook changed. The previous head, PlayStation father Ken Kutaragi, kept talking up the PS3's other selling points. It was a Blu-ray player! It was a super computer! It had 4D!! Somewhere along the line, the focus that Sony Computer Entertainment made game machines was lost. Hirai has done a sold job of roping that back in. In an interview with Nikkei, Hirai said: More »
    10/15/08
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    By Brian Ashcraft

    Comment by rich8606: ky... s whr's r gms? 15 Responses | Other threads

  • kaz hirai

    Sony Doesn't Think Games Are Exactly Recession-Proof

    Conventional wisdom says games are recession proof. Sony Computer Entertainment is not a conventional company and SCE head Kaz Hirai is not a conventional exec. So screw that wisdom. Well, sorta. Hirai doesn't think games are the market equivalent of Teflon, but does think gaming won't get hit as hard as other industries. Said Hirai: More »
    10/14/08
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    By Brian Ashcraft

    Comment by SatansBestBuddy: That face freaked me out so much that I had to leave a comment saying it freaked me out. 3 Responses | Other threads

  • kaz hirai

    PS3 Launch Message "A Little Too Zealous"

    The PS3 launch was rough. Real rough. Like, the roughest. After an executive reshuffling (that shuffled PlayStation father Ken Kutaragi out of the company), Sony seems like its on terra firma. Things are turning around! But looking back at that launch mess, current Sony Computer Entertainment boss Kaz Hirai says: More »
    09/16/08
    12,606
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    By Brian Ashcraft

    Comment by hypermog: PS3 is so much less a system than it could have been, for so much higher a price than it... 35 Responses | Other threads

  • playstation 3

    Kaz Says PS3 Exclusives "The Best Out There"

    Kaz Hirai, master of all things PlayStation, better known as Special K to his crew, says that the power of Sony Computer Entertainment's Worldwide Studios is "unrivaled." According to a report from MCV, Kaz was not quoted as implying that should Nintendo or Microsoft attempt to step to this, they'd best check themselves before they wreck themselves. He then posed. More »
    07/28/08
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    By Michael McWhertor

    Comment by SPESSMAHREEN: who u thank u delin wit? more » | Other threads

  • kaz hirai

    Xbox 360 Exclusive Or Bullet To The Head? Kaz Picks Bullet To The Head

    Microsoft might have bagged a big PS3 exclusive at E3 with Final Fantasy XIII. But, Sony Computer Entertainment honcho Kaz Hirai really does not want any Xbox 360 exclusives. Like at all. Even abstractly! In an E3 interview with Swedenish daily Aftonbladet, Hirai reportedly says he'd take a bullet to the head over taking an Xbox 360 exclusive. Harsh! In the past few days, Microsoft and Sony have been trading barbs like crazy. It's like 2006 all over again. Anyway, here's the exchange, kindly translated by Kotakuite Mordochai: More »
    07/25/08
    31,817
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    By Brian Ashcraft

    Comment by EldonClapton: I can't think of any 360 exclusives I'd want on the PS3. Most 360 games end up on the PC... more » | Other threads

  • ps3

    Kaz Hirai Isn't Sure How Long The Xbox 360 Cycle Is...

    Sony Computer Entertainment honcho Kaz Hirai is confused. Just look at his Giant Kaz Face, see how tranquilly baffled it is? That's some serious confusion. When Xbox bossman Don Mattrick said Microsoft would sell more consoles than the PS3 this generation, Hirai wasn't quite sure what that meant. How long does Microsoft think the generation is? Is the Xbox 360 going to be around for ten years like Sony claims the PS3 is? Questions, questions, questions. Here's Kaz's take: More »
    07/24/08
    15,431
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    By Brian Ashcraft

    Comment by kryo: Yeah, the point about tech getting old is also a very valid one. Let's look under the hood: You have a Geforce... more » | Other threads

  • ps3

    Kaz Wants Lifetime PS3 Sales To Beat Lifetime PS2 Sales

    While the PS3 is outselling the PS2 on a monthly basis, it's still well over 100 million units shy of its older brother in the lifetime sales department. But don't let that stop Sony from dreaming about the future! Kaz Hirai is hoping for a day when, all things going according to plan, the PS3 sells more consoles than the PS2 did. FYI, the PS2's sold around 150 million. "It's not fun for me replicating the PS2 numbers. I've seen that movie already," the SCE boss said. "I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?". Because you like the free pens and fancy party foods? More »
    07/21/08
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    By Luke Plunkett

    Comment by smoke731mcb: never happen more » | Other threads

  • jack tretton

    Tretton Talks About Kaz's Influence on the Playstation Universe

    Speaking with a group of game writers earlier this week SCEA head Jack Tretton talked briefly about how Sony Computer Entertainment has benefited under the shift from Ken Kutaragi to Kaz Hirai. More »
    07/18/08
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    By Brian Crecente

    Comment by fuchikoma: I still like Kutaragi. When it came to the PS1, he was the kind of the guy with the brains... more » | Other threads

  • kaz hirai

    PlayStation 3 Graphics Chip Shrinks To Wee 65nm This Fall

    Kaz Hirai and the boys at Sony are all about profitability. They don't just throw these slides together for kicks; they mean it. As part of the company's accelerated "cost down efforts," the PlayStation 3 will be getting smaller, cooler, cheaper, more efficient and generally awesomer RSX graphics chips starting this fall. We're talking 65nm manufacturing processes, people. The good stuff. More »
    06/26/08
    6,994
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    By Michael McWhertor

    Comment by fenderfuel08: Nice. If hard drives are transferrable from one PS3 to another(with all game saves intact) then by the time they... more » | Other threads

  • playstation 3

    Hirai: "True Generation" PS3 Titles To Come

    PlayStation business head Kaz Hirai admitted to having a "difficult time" with PlayStation 3's launch, due in part to Sony's initially framing it as a broad media system as opposed to a video game console. More »
    06/26/08
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    By Leigh Alexander

    Comment by string_theory: @fuchikoma: How about from SSX to SSX 4 (on tour). not a whole lot of difference there & more... more » | Other threads

  • playstation 3

    Metal Gear Solid 4 Ships Out 3 Million

    During Sony's corporate strategy meeting, at which the company announced Life with PlayStation and showed off its video download service for the first time, PlayStation bossman Kaz Hirai provided some new numbers. Most relevant to this post's interests are the shipment figures for Metal Gear Solid 4, which has been deployed to worldwide retailers three million times over. Not bad for a couple weeks work. More »
    06/26/08
    3,954
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    By Michael McWhertor

    Comment by fraggenstein: @Shiryu: He didn't do anything with that picture, that's a legit pic, but if I'm not mistaken, Microsoft guys kinda moved... more » | Other threads

  • playstation 3

    Poor Kaz Had No Idea Phil Was Going To Atari

    Seeing as the pair were running the show as far as the PlayStation brand was concerned, you'd think Kaz Hirai and Phil Harrison would have at least discussed Phil's move to Infogrames, yes? No. Turns out big Phil's move was as much a surprise to Kaz as it was the rest of us: More »
    05/30/08
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    By Luke Plunkett

    Comment by boopadoo: I think it was more like: "At the time, I didn't know he was going to ATARI." more » | Other threads

  • giant kaz face

    Third Party Exclusives Are More "Difficult"

    Oh, Giant Kaz Face, how we've missed you. But you're back! Back to talk about PS3 things. In an pr stunt interview with Sony Three Speech blog, Kaz reminds us all how it was his idea to bring the focus back to the PS3 as a game console — and not a super computer or whatever. There's some good stuff in there, like Giant Kaz Face talking about digital distribution and how exclusives work in this generation. About that, Giant Kaz Face says: More »
    05/29/08
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    By Brian Ashcraft

    Comment by PowerButton: @garytek: Its a whole diferent thing. On the PC all the game data is compressed in the DVD, so when... more » | Other threads

  • kaz hirai

    Third Parties Were So "Confused" By PS3

    Once upon a time, the PLAYSTATION 3 was not a game console. A Blu-ray player! An home entertainment hub! It was a super computer! A... Sony Computer Entertainment honcho Kaz Hirai explains: More »
    05/12/08
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    By Brian Ashcraft

    Comment by dirtypanda: what a crock...... Its amazing to see how arrogant a former upstart in the gaming industry has become. If you think back... more » | Other threads

  • kaz hirai

    Sony So Aren't Competing With Microsoft Or Nintendo

    Sony makes a games machine. Heck, they make three of them that people are still buying. So they're in competition with Nintendo and Microsoft, who also makes games machines, right? Nope! Kaz Hirai told MCV at this week's SCEE event in Europe that Sony have bigger fish to fry than the world's #1-selling gaming company and the world's #1-selling software company:
    I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers' attention.
    More »
    05/09/08
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    By Luke Plunkett

    Comment by freespeech: meh, he is just saying that cause they are sucking right now!!!!!!!!!!!!!!!!!!!! more » | Other threads

  • playstation 3

    Kaz Hirai: PS3 Will Win The Race, It Just Might Take A Decade

    PlayStation boss man Kaz Hirai has been a chatty fellow this week, talking about the PlayStation 3's bumpy start and its association with Grand Theft Auto IV. He also sat down with the BBC, giving his totally unbiased opinion about where the PS3 will rank against its peers. The news? Good! Well, maybe. We'll have to check back next decade, as Kaz says "The true test of the console, in terms of the install base race, is really when you look back at the end of the life cycle." More »
    05/07/08
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    By Michael McWhertor

    Comment by fenderfuel08: @Doshu: You have a valid point. Agreed. more » | Other threads

  • gta iv

    Kaz Says GTA Fans "Come Home" To PS3

    More Kaz! Can you handle it? While hanging out at the SCEE event yesterday, Sony's Kaz Hirai spoke on the importance of GTA IV to the PS3, and whether or not he felt the game had been a factor in driving hardware sales. He didn't take the bait entirely, but couldn't resist having a nibble, telling VG247 that when it comes to Grand Theft Auto, a lot of people call the PlayStation home:
    I think Grand Theft Auto, the franchise, has always been associated with the PlayStation platform first and foremost, and so I think consumers are coming back again.
    More »
    05/07/08
    4,592
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    By Luke Plunkett

    Comment by astrixzero: @vamponymouse: One word: Wii more » | Other threads

  • breaking

    PlayStation Home Release Pushed Back (Yet Again)

    Today Sony announced that the Home Closed Beta will expand to Summer 2008 and invited more users to join. Following this, the Home Closed Beta, an Open Beta will kick off later this fall. Says Sony Computer Entertainment CEO Kaz Hirai: More »
    04/21/08
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    By Brian Ashcraft

    Comment by AvisGaleo: Well...If this delayed release ends up being like Grand Theft Auto IV, then the game is going to suck because... more » | Other threads

  • sony

    PS3 Profitable By August? Who Knows!

    Kaz Hirai reckons the PS3 will start making Sony some money around the end of the year. Maybe early 2009. Kaz, you see, thinks the glass is half-empty. The analyst team at Nikko Citigroup, however, see the glass as three-quarters full, and reckon that the console will become profitable for Sony as soon as August. Good news! Just in case, you know. You're a Sony shareholder. Or are otherwise heavily invested, whether financially or emotionally, in the business practices of a large multinational corporation. More »
    04/21/08
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    By Luke Plunkett

    Comment by Seiven: @Fierfaerie: Yep I thought the system was a complete let down and was in on that conversation...now I own one.... more » | Other threads

  • playstation 3

    Kaz Hirai Makes Sony Online Entertainment His Bitch

    Sony is beefing up its PlayStation business, announcing that Sony Online Entertainment, developer and publisher of EverQuest, The Agency, Star Wars Galaxies and much, much more will now report to big boss Kaz Hirai. He's the president and group CEO of Sony Computer Entertainment International, Ken Kutaragi's replacement. You know that. More »
    03/13/08
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    By Michael McWhertor

    Comment by wild_world_girl: This is great news - SCEA is a much better parent for SOE than Sony Pictures. Only good gaming things... more » | Other threads

  • breaking

    Phil Harrison Resigning From Sony

    Phil Harrison, President of Sony Computer Entertainment Worldwide Studios (SCE WWS) will resign on February 29th. More »
    02/25/08
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    By Brian Ashcraft

    Comment by slappyMCslappy: aaaaND the rats start abandoning the ship!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! more » | Other threads

  • rumor

    Power Struggle at Sony Computer Entertainment?

    Late last week, we ran a rumor that said Sony Computer Entertainment Chief Technical Officer Izumi Kawanishi had been shuffled out of SCEI and is now working for Sony Corporate. We contacted Sony Computer Entertainment, Sony Computer Entertainment of America and Sony Computer Entertainment of Europe. All refused to comment. Odd, because this seems something that could be addressed rather easily if Kawanishi was still at the company. (Then again, he still might!) Since Kawanishi had worked on the PS2, the PSP and the PS3, he was obviously a key team member and important to SCEI's past successes. We've gotten more details from insiders about the power struggle that supposedly went down. More »
    11/05/07
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    By Brian Ashcraft

    Comment by JoziDrix: I am a final applicant, but I would really like to work with Sony about getting my Nintendo Gamecube to... more » | Other threads

  • rumor

    Sony Computer Entertainment Lost Chief Tech Officer?

    According to an insider, Sony Computer Entertainment platform development head Izumi Kawanishi has been shuffled out of the division. Before we start, a bit about Kawanishi: He was key in the hardware development for the PS2, the PSP and the PS3, and he was the head of SCEI's Network System Development Section and R&D Division. He was Sony Computer Entertainment's Chief Technical Officer. Kawanishi previously worked closely with PlayStation father Ken Kutaragi and was an important member of the PlayStation team. We wrote "was," because apparently he's been moved out of Sony Computer Entertainment, Inc. and is now working at Sony Corporation. According to our insider: More »
    11/02/07
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    By Brian Ashcraft

    Comment by kNZA: @Mentalist-air: Actually MS has changed the HDD policy and future games like GTA4 will install to HDD. - @Garo: The fact that it was... more » | Other threads

  • console wars

    Sony Pleading To Keep Third Parties On PS3

    Following another unspectacular month of PlayStation 3 sales in the U.S., showing another month-to-month decline, you might start thinking that Sony was in a bad way. Sony's spin on the 119,000 PS3s sold in September was glossed over in its statement regarding yesterday's monthly NPD sales data, with the company instead choosing to underscore the recently announced 40GB model and the 80GB model's price drop. Worse news for Sony comes from San Jose Mercury News' Dean Takahashi who writes that Sony recently "pleaded with third-party developers not to abandon its struggling platform", attempting to make the argument that the PS3 is filled with untapped hardware potential. More »
    10/19/07
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    By Michael McWhertor

    Comment by zanzibarlegend: yawn..... cant believe i read all this talk of "they hate us, good for them" news flash this is a business,... more » | Other threads

  • giant kaz face

    Talks Original PS3 Price ("Right"), Kutaragi (B.F.F.)

    Sony Computer Entertainment Kaz Hirai is a man of no regrets. High PS3 pricetag? No problem! PlayStation creator getting the boot? Whatever! Kaz sounds off on that initial price shocker, saying: More »
    10/01/07
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    By Brian Ashcraft

    Comment by sing4england: Ferrari? what good is a ferrari if it is in the store and nobody buys it? it may look pretty... more » | Other threads

  • tgs07

    Kaz Hirai on the Future of PSP

    More »
    09/20/07
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    By Mark Wilson

    Comment by bird1988: ありがとうカズサン more » | Other threads

  • tgs07

    Liveblogging Kaz Hirai's Tokyo Game Show Keynote

    Kaz Hirai is presumably backstage with his handlers, hyperventilating into a paper bag, panicked at the thought of delivering his first Tokyo Game Show keynote as the president of Sony Computer Entertainment. Hopefully, Kaz won't choke on his words or bore the audience to death Kutaragi-style. Everyone is turning off their cellphones in anticipation for Hirai's speech. More »
    09/19/07
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    By Michael McWhertor

    Comment by Witzbold: Nice, I found the speech rather well done and not totally insane like shit kutaragi used to say. Lets hope this... more » | Other threads

  • tgs07

    TGS Keynote Kick-Off

    We've set up shop in the International Conference Hall at the Makuhari Messe to bathe in the glory of Kaz Hirai's Tokyo Game Show keynote session. He's due to take the stage within the next ten minutes, barring any delays, hopefully with armfuls of thrilling announcements. Our micron thin tether to the internet is hanging on for dear life, ready to be punished by the power of intense liveblogging. More »
    09/19/07
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    By Michael McWhertor

    Comment by Elyoshi: So much for thrilling, huh. more » | Other threads

  • giant kaz face says

    The PS3 Is a Game Machine. Period.

    Things the PLAYSTATION 3 has been called: A computer, a hub and a multi-media center. And that's just by Sony! Previous Sony Computer Entertainment president Ken Kutaragi himself called the PS3 a "super computer." New SCE honcho Kaz Hirai is here to set the record straight: More »
    09/07/07
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    By Brian Ashcraft

    Comment by 360TOONE: They went overboard with the Playstation3. While the XBOX360 is a games machine first and foremost but also got lots... more » | Other threads

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