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howard stringer
Sony's Expanded PlayStation Network May Debut Spring 2010
Sony CEO Howard Stringer and his underlings have been teasing an expanded, product line-wide PlayStation Network for years. That broader service, leaping from the PSP and PlayStation 3 to Sony branded televisions and other gadgets, might hit next year. More » -
giant stringer face
Sony CEO Approved By Sony Board of Directors
The Sony Board of Directors have approved 15 directors, including American Howard Stringer. Besides acting as chairman and chief executive, Stringer is taking an another title — president — as announced last February. More » -
ps3
The Smartest PlayStation Executive Quote I've Seen In A Long Time
You can usually count on a PlayStation 3 to be a slick, dependable piece of hardware. PlayStation executives...less so. Some like to shoot their mouths off from time to time. But this quote from Kaz Hirai stopped me dead in my tracks. More » -
kaz hirai
Sony: Any Regrets On Blu-Ray, PS3 Launch?
Time has passed, and it's time to look back. Does Sony Computer Entertainment honcho Kaz Hirai have any regrets? More » -
playstation network
Sony To Bring PlayStation Business To Break-Even Level "Quickly"
Sony Computer Entertainment boss Kaz Hirai is on a mission. A mission to make money for Sony's PlayStation division. More » -
sony
PlayStation Boss Heading New Sony Division
Major changes are going down at Sony. President Ryoji Chubachi is stepping down, and Sony CEO Howard Stringer will take over Chubachi's role as president. The company's PlayStation boss has a new role, too. More » -
rumor
PSP To Be Used As Console Game Recording Device?
At E3 2006, Sony brass Kaz Hirai showed F1 Championship Edition running off a PSP as a rearview mirror that could be placed next to your PS3 set-up. More » -
tales of ribaldry
Pachter Breaks Up Fight Between Kaz, Greenberg, Claims Both Are Right
Gentlemen, gentlemen, please. Why don't we stop all this console manufacturer bickering and make peace? Wedbush Morgan analyst Michael Pachter says that PlayStation boss Kaz Hirai and Xbox 360 director Aaron Greenberg are both right. More » -
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ps3
Kaz Hirai Feels Faint, Needs To Lie Down
We saw some fairly conclusive evidence last night that Kaz Hirai needs a good lie down. Today, though, we got some more, as the rest of his Official PlayStation Magazine interview hit the internet. More » -
kaz hirai
Sony Exec Says Xbox 360 "Lacks Longevity"
It's 2006 all over again! Sony Computer Entertainment boss Kaz Hirai smacktalks the Xbox 360, but not the Nintendo Wii. More » -
sony
CES 09: Kaz Says LittleBigPlanet Has Sold 1.3 Million, PSN Accounts At 17 Million
Sony Computer Entertainment boss Kaz Hirai had some fresh PlayStation data for the CES crowd today. Probably most important to Sony's PlayStation 3 fortunes are LittleBigPlanet sales, which Kaz says now total 1.3 million worldwide.
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kaz hirai
Sony Stresses Importance of Games, Games, Games
When Kaz Hirai took over Sony Computer Entertainment, the company's outlook changed. The previous head, PlayStation father Ken Kutaragi, kept talking up the PS3's other selling points. It was a Blu-ray player! It was a super computer! It had 4D!! Somewhere along the line, the focus that Sony Computer Entertainment made game machines was lost. Hirai has done a sold job of roping that back in. In an interview with Nikkei, Hirai said: More » -
kaz hirai
Sony Doesn't Think Games Are Exactly Recession-Proof
Conventional wisdom says games are recession proof. Sony Computer Entertainment is not a conventional company and SCE head Kaz Hirai is not a conventional exec. So screw that wisdom. Well, sorta. Hirai doesn't think games are the market equivalent of Teflon, but does think gaming won't get hit as hard as other industries. Said Hirai: More » -
kaz hirai
PS3 Launch Message "A Little Too Zealous"
The PS3 launch was rough. Real rough. Like, the roughest. After an executive reshuffling (that shuffled PlayStation father Ken Kutaragi out of the company), Sony seems like its on terra firma. Things are turning around! But looking back at that launch mess, current Sony Computer Entertainment boss Kaz Hirai says: More » -
playstation 3
Kaz Says PS3 Exclusives "The Best Out There"
Kaz Hirai, master of all things PlayStation, better known as Special K to his crew, says that the power of Sony Computer Entertainment's Worldwide Studios is "unrivaled." According to a report from MCV, Kaz was not quoted as implying that should Nintendo or Microsoft attempt to step to this, they'd best check themselves before they wreck themselves. He then posed. More » -
kaz hirai
Xbox 360 Exclusive Or Bullet To The Head? Kaz Picks Bullet To The Head
Microsoft might have bagged a big PS3 exclusive at E3 with Final Fantasy XIII. But, Sony Computer Entertainment honcho Kaz Hirai really does not want any Xbox 360 exclusives. Like at all. Even abstractly! In an E3 interview with Swedenish daily Aftonbladet, Hirai reportedly says he'd take a bullet to the head over taking an Xbox 360 exclusive. Harsh! In the past few days, Microsoft and Sony have been trading barbs like crazy. It's like 2006 all over again. Anyway, here's the exchange, kindly translated by Kotakuite Mordochai: More » -
ps3
Kaz Hirai Isn't Sure How Long The Xbox 360 Cycle Is...
Sony Computer Entertainment honcho Kaz Hirai is confused. Just look at his Giant Kaz Face, see how tranquilly baffled it is? That's some serious confusion. When Xbox bossman Don Mattrick said Microsoft would sell more consoles than the PS3 this generation, Hirai wasn't quite sure what that meant. How long does Microsoft think the generation is? Is the Xbox 360 going to be around for ten years like Sony claims the PS3 is? Questions, questions, questions. Here's Kaz's take: More » -
ps3
Kaz Wants Lifetime PS3 Sales To Beat Lifetime PS2 Sales
While the PS3 is outselling the PS2 on a monthly basis, it's still well over 100 million units shy of its older brother in the lifetime sales department. But don't let that stop Sony from dreaming about the future! Kaz Hirai is hoping for a day when, all things going according to plan, the PS3 sells more consoles than the PS2 did. FYI, the PS2's sold around 150 million. "It's not fun for me replicating the PS2 numbers. I've seen that movie already," the SCE boss said. "I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?". Because you like the free pens and fancy party foods? More » -
jack tretton
Tretton Talks About Kaz's Influence on the Playstation Universe
Speaking with a group of game writers earlier this week SCEA head Jack Tretton talked briefly about how Sony Computer Entertainment has benefited under the shift from Ken Kutaragi to Kaz Hirai. More » -
kaz hirai
PlayStation 3 Graphics Chip Shrinks To Wee 65nm This Fall
Kaz Hirai and the boys at Sony are all about profitability. They don't just throw these slides together for kicks; they mean it. As part of the company's accelerated "cost down efforts," the PlayStation 3 will be getting smaller, cooler, cheaper, more efficient and generally awesomer RSX graphics chips starting this fall. We're talking 65nm manufacturing processes, people. The good stuff. More » -
playstation 3
Hirai: "True Generation" PS3 Titles To Come
PlayStation business head Kaz Hirai admitted to having a "difficult time" with PlayStation 3's launch, due in part to Sony's initially framing it as a broad media system as opposed to a video game console. More » -
playstation 3
Metal Gear Solid 4 Ships Out 3 Million
During Sony's corporate strategy meeting, at which the company announced Life with PlayStation and showed off its video download service for the first time, PlayStation bossman Kaz Hirai provided some new numbers. Most relevant to this post's interests are the shipment figures for Metal Gear Solid 4, which has been deployed to worldwide retailers three million times over. Not bad for a couple weeks work. More » -
playstation 3
Poor Kaz Had No Idea Phil Was Going To Atari
Seeing as the pair were running the show as far as the PlayStation brand was concerned, you'd think Kaz Hirai and Phil Harrison would have at least discussed Phil's move to Infogrames, yes? No. Turns out big Phil's move was as much a surprise to Kaz as it was the rest of us: More » -
giant kaz face
Third Party Exclusives Are More "Difficult"
Oh, Giant Kaz Face, how we've missed you. But you're back! Back to talk about PS3 things. In anpr stuntinterview with Sony Three Speech blog, Kaz reminds us all how it was his idea to bring the focus back to the PS3 as a game console — and not a super computer or whatever. There's some good stuff in there, like Giant Kaz Face talking about digital distribution and how exclusives work in this generation. About that, Giant Kaz Face says: More » -
kaz hirai
Third Parties Were So "Confused" By PS3
Once upon a time, the PLAYSTATION 3 was not a game console. A Blu-ray player! An home entertainment hub! It was a super computer! A... Sony Computer Entertainment honcho Kaz Hirai explains: More » -
kaz hirai
Sony So Aren't Competing With Microsoft Or Nintendo
Sony makes a games machine. Heck, they make three of them that people are still buying. So they're in competition with Nintendo and Microsoft, who also makes games machines, right? Nope! Kaz Hirai told MCV at this week's SCEE event in Europe that Sony have bigger fish to fry than the world's #1-selling gaming company and the world's #1-selling software company:I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers' attention.
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playstation 3
Kaz Hirai: PS3 Will Win The Race, It Just Might Take A Decade
PlayStation boss man Kaz Hirai has been a chatty fellow this week, talking about the PlayStation 3's bumpy start and its association with Grand Theft Auto IV. He also sat down with the BBC, giving his totally unbiased opinion about where the PS3 will rank against its peers. The news? Good! Well, maybe. We'll have to check back next decade, as Kaz says "The true test of the console, in terms of the install base race, is really when you look back at the end of the life cycle." More » -
gta iv
Kaz Says GTA Fans "Come Home" To PS3
More Kaz! Can you handle it? While hanging out at the SCEE event yesterday, Sony's Kaz Hirai spoke on the importance of GTA IV to the PS3, and whether or not he felt the game had been a factor in driving hardware sales. He didn't take the bait entirely, but couldn't resist having a nibble, telling VG247 that when it comes to Grand Theft Auto, a lot of people call the PlayStation home:I think Grand Theft Auto, the franchise, has always been associated with the PlayStation platform first and foremost, and so I think consumers are coming back again.
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breaking
PlayStation Home Release Pushed Back (Yet Again)
Today Sony announced that the Home Closed Beta will expand to Summer 2008 and invited more users to join. Following this, the Home Closed Beta, an Open Beta will kick off later this fall. Says Sony Computer Entertainment CEO Kaz Hirai: More » -
sony
PS3 Profitable By August? Who Knows!
Kaz Hirai reckons the PS3 will start making Sony some money around the end of the year. Maybe early 2009. Kaz, you see, thinks the glass is half-empty. The analyst team at Nikko Citigroup, however, see the glass as three-quarters full, and reckon that the console will become profitable for Sony as soon as August. Good news! Just in case, you know. You're a Sony shareholder. Or are otherwise heavily invested, whether financially or emotionally, in the business practices of a large multinational corporation. More » -
playstation 3
Kaz Hirai Makes Sony Online Entertainment His Bitch
Sony is beefing up its PlayStation business, announcing that Sony Online Entertainment, developer and publisher of EverQuest, The Agency, Star Wars Galaxies and much, much more will now report to big boss Kaz Hirai. He's the president and group CEO of Sony Computer Entertainment International, Ken Kutaragi's replacement. You know that. More » -
breaking
Phil Harrison Resigning From Sony
Phil Harrison, President of Sony Computer Entertainment Worldwide Studios (SCE WWS) will resign on February 29th.
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rumor
Power Struggle at Sony Computer Entertainment?
Late last week, we ran a rumor that said Sony Computer Entertainment Chief Technical Officer Izumi Kawanishi had been shuffled out of SCEI and is now working for Sony Corporate. We contacted Sony Computer Entertainment, Sony Computer Entertainment of America and Sony Computer Entertainment of Europe. All refused to comment. Odd, because this seems something that could be addressed rather easily if Kawanishi was still at the company. (Then again, he still might!) Since Kawanishi had worked on the PS2, the PSP and the PS3, he was obviously a key team member and important to SCEI's past successes. We've gotten more details from insiders about the power struggle that supposedly went down. More » -
rumor
Sony Computer Entertainment Lost Chief Tech Officer?
According to an insider, Sony Computer Entertainment platform development head Izumi Kawanishi has been shuffled out of the division. Before we start, a bit about Kawanishi: He was key in the hardware development for the PS2, the PSP and the PS3, and he was the head of SCEI's Network System Development Section and R&D Division. He was Sony Computer Entertainment's Chief Technical Officer. Kawanishi previously worked closely with PlayStation father Ken Kutaragi and was an important member of the PlayStation team. We wrote "was," because apparently he's been moved out of Sony Computer Entertainment, Inc. and is now working at Sony Corporation. According to our insider: More » -
console wars
Sony Pleading To Keep Third Parties On PS3
Following another unspectacular month of PlayStation 3 sales in the U.S., showing another month-to-month decline, you might start thinking that Sony was in a bad way. Sony's spin on the 119,000 PS3s sold in September was glossed over in its statement regarding yesterday's monthly NPD sales data, with the company instead choosing to underscore the recently announced 40GB model and the 80GB model's price drop. Worse news for Sony comes from San Jose Mercury News' Dean Takahashi who writes that Sony recently "pleaded with third-party developers not to abandon its struggling platform", attempting to make the argument that the PS3 is filled with untapped hardware potential. More » -
giant kaz face
Talks Original PS3 Price ("Right"), Kutaragi (B.F.F.)
Sony Computer Entertainment Kaz Hirai is a man of no regrets. High PS3 pricetag? No problem! PlayStation creator getting the boot? Whatever! Kaz sounds off on that initial price shocker, saying: More » -
tgs07
Liveblogging Kaz Hirai's Tokyo Game Show Keynote
Kaz Hirai is presumably backstage with his handlers, hyperventilating into a paper bag, panicked at the thought of delivering his first Tokyo Game Show keynote as the president of Sony Computer Entertainment. Hopefully, Kaz won't choke on his words or bore the audience to death Kutaragi-style. Everyone is turning off their cellphones in anticipation for Hirai's speech. More » -
tgs07
TGS Keynote Kick-Off
We've set up shop in the International Conference Hall at the Makuhari Messe to bathe in the glory of Kaz Hirai's Tokyo Game Show keynote session. He's due to take the stage within the next ten minutes, barring any delays, hopefully with armfuls of thrilling announcements. Our micron thin tether to the internet is hanging on for dear life, ready to be punished by the power of intense liveblogging. More » -
giant kaz face says
The PS3 Is a Game Machine. Period.
Things the PLAYSTATION 3 has been called: A computer, a hub and a multi-media center. And that's just by Sony! Previous Sony Computer Entertainment president Ken Kutaragi himself called the PS3 a "super computer." New SCE honcho Kaz Hirai is here to set the record straight: More »



































