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Fri Jan 8
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Kaz Hirai: We Want To Increase Brand Loyalty
Last week, Sony provided more details about its plan to make the PlayStation Network an all-encompassing online service. The service is set to kick off next year, and give the brand a boast. More »Why Sony Ditched The Spider-Man PS3 Font
Since the console launched in 2006 until the official announcement of the new, slimmer machine, the PS3 has been written in the same font used for Sony's Spider-Man 3 movie. More »Sony Losing Money on PS3 Slim
The hardware business is not a profitable business. Don't believe us, just ask Sony. More »Sony's Motion Controller Will Be Out Spring 2010
Sony's motion controller has neither a name nor a finalised form. Which means, yeah, it's still a work in progress. And that means it won't be out until, oh, Spring 2010. More »Kaz Hirai Giving Tokyo Game Show Keynote
Current Chairman and CEO of Sony Computer Entertainment, Kaz Hirai, will be giving the keynote at this year's Tokyo Game Show. More »Sony's Expanded PlayStation Network May Debut Spring 2010
Sony CEO Howard Stringer and his underlings have been teasing an expanded, product line-wide PlayStation Network for years. That broader service, leaping from the PSP and PlayStation 3 to Sony branded televisions and other gadgets, might hit next year. More »Sony CEO Approved By Sony Board of Directors
The Sony Board of Directors have approved 15 directors, including American Howard Stringer. Besides acting as chairman and chief executive, Stringer is taking an another title — president — as announced last February. More »The Smartest PlayStation Executive Quote I've Seen In A Long Time
You can usually count on a PlayStation 3 to be a slick, dependable piece of hardware. PlayStation executives...less so. Some like to shoot their mouths off from time to time. But this quote from Kaz Hirai stopped me dead in my tracks. More »Sony: Any Regrets On Blu-Ray, PS3 Launch?
Time has passed, and it's time to look back. Does Sony Computer Entertainment honcho Kaz Hirai have any regrets? More »Sony To Bring PlayStation Business To Break-Even Level "Quickly"
Sony Computer Entertainment boss Kaz Hirai is on a mission. A mission to make money for Sony's PlayStation division. More »PlayStation Boss Heading New Sony Division
Major changes are going down at Sony. President Ryoji Chubachi is stepping down, and Sony CEO Howard Stringer will take over Chubachi's role as president. The company's PlayStation boss has a new role, too. More »PSP To Be Used As Console Game Recording Device?
At E3 2006, Sony brass Kaz Hirai showed F1 Championship Edition running off a PSP as a rearview mirror that could be placed next to your PS3 set-up. More »Pachter Breaks Up Fight Between Kaz, Greenberg, Claims Both Are Right
Gentlemen, gentlemen, please. Why don't we stop all this console manufacturer bickering and make peace? Wedbush Morgan analyst Michael Pachter says that PlayStation boss Kaz Hirai and Xbox 360 director Aaron Greenberg are both right. More »Kaz Hirai Feels Faint, Needs To Lie Down
We saw some fairly conclusive evidence last night that Kaz Hirai needs a good lie down. Today, though, we got some more, as the rest of his Official PlayStation Magazine interview hit the internet. More »Sony Exec Says Xbox 360 "Lacks Longevity"
It's 2006 all over again! Sony Computer Entertainment boss Kaz Hirai smacktalks the Xbox 360, but not the Nintendo Wii. More »CES 09: Kaz Says LittleBigPlanet Has Sold 1.3 Million, PSN Accounts At 17 Million
Sony Stresses Importance of Games, Games, Games
Sony Doesn't Think Games Are Exactly Recession-Proof
Conventional wisdom says games are recession proof. Sony Computer Entertainment is not a conventional company and SCE head Kaz Hirai is not a conventional exec. So screw that wisdom. Well, sorta. Hirai doesn't think games are the market equivalent of Teflon, but does think gaming won't get hit as hard as other industries. Said Hirai: More »PS3 Launch Message "A Little Too Zealous"
Kaz Says PS3 Exclusives "The Best Out There"
Xbox 360 Exclusive Or Bullet To The Head? Kaz Picks Bullet To The Head
Microsoft might have bagged a big PS3 exclusive at E3 with Final Fantasy XIII. But, Sony Computer Entertainment honcho Kaz Hirai really does not want any Xbox 360 exclusives. Like at all. Even abstractly! In an E3 interview with Swedenish daily Aftonbladet, Hirai reportedly says he'd take a bullet to the head over taking an Xbox 360 exclusive. Harsh! In the past few days, Microsoft and Sony have been trading barbs like crazy. It's like 2006 all over again. Anyway, here's the exchange, kindly translated by Kotakuite Mordochai: More »