@SleepingLesson: The only reason this would be necessary would be if they strayed from the source material enough that the game itself is not a good representation. Which could definitely be seen as a bad thing!
EA is one of my favorite publishers and they take so much flack for being the most dominant force in all of gaming. So, I take this as great news, the new logo looks more edgy.
Bottom line, it was never clear what a "Casual" game meant at EA and I don't think they knew internally. Some studios/locations had a casual game or two on consoles, then there was mobile development at EALA, then some "casual" stuff out of EA Montreal, a sorta "casual" title at the EARS campus with Sims, and oh yea, then there's Pogo - that's casual. And EALA, they have a casual Spielberg Wii title but they also do MOH, so it's not a "casual" studio but their are casual titles there. It never made any damn sense, and was all over the map.
That should help to remove the causalness from the EA name, but I guess the Sims is so damn casual it's not funny. I'm starting the think that EA has turned itself around the last few months, with some damn good releases that puts the past clearly at the past.
Good to know EA hasn't changed their tune on being short sighted and making changes just for the sake of change. I mean, if the Label formed May of 2007 did it really have a chance to do what it was intended to do? Did it have a history of results that you could analyze and make decisions upon? Does the Sims brand really resonate with the themes of the rest of the casual games being released by EA? Harry Hatsworth? Scrabble? For Dummies line?
Keep wasting time and money like that and all the other publishers can continue to pass you by. EA used to be #1, but their slide down the publisher charts will likely only continue.
It's confusing, but who knows, maybe it'll work out well this time? Maybe the next big executive idea will turn this new label on it's back as well and the cycle can repeat indefinitely? My money is on the latter...
Scrabble for Facebook should be the object lesson here. You can reorg all you want, but if you don't support the people on the ground who are making the thing with proper resources, the results will not be happy-making. And that's still happening.
Game success is not produced by updating management paradigms. Unfortunately, the bean-counters who run every industry on earth now aren't trained to recognize abstract concepts like "success".
Riccitiello is doing some good things to captain the ship, but his crew is not always up to the task, and the oarspeople still aren't getting a solid beat from the drum, because there are always fifty middle-managers fighting over who gets to swing the mallet.
Common. Its pretty obvious isn't it? EA wasted two years of investors money on a department that didn't produce ANYTHING significant to show. Now they are closing this department, and merging with Sims. I am assuming a few lay offs as well. They didn't mention where Kathy Vrabeck is going next for a person too...
All industry is a very vicious and cuthroat business when so much investment capital is not properly managed and the innocent ends up being the bloodshed.
05/19/09
05/19/09
05/19/09
05/19/09
Starring Milla Jovovich as Marcia Fenix and a locust as a Locust.
11/07/08
11/06/08
11/06/08
11/06/08
11/06/08
11/06/08
Keep wasting time and money like that and all the other publishers can continue to pass you by. EA used to be #1, but their slide down the publisher charts will likely only continue.
It's confusing, but who knows, maybe it'll work out well this time? Maybe the next big executive idea will turn this new label on it's back as well and the cycle can repeat indefinitely? My money is on the latter...
11/06/08
11/06/08
11/06/08
Game success is not produced by updating management paradigms. Unfortunately, the bean-counters who run every industry on earth now aren't trained to recognize abstract concepts like "success".
Riccitiello is doing some good things to captain the ship, but his crew is not always up to the task, and the oarspeople still aren't getting a solid beat from the drum, because there are always fifty middle-managers fighting over who gets to swing the mallet.
11/06/08
11/06/08
All industry is a very vicious and cuthroat business when so much investment capital is not properly managed and the innocent ends up being the bloodshed.
11/06/08
11/06/08