Why? No, really? Why? Please tell me. I'm flummoxed.

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Starting this month, Nintendo's Wii gets its own section and pitch people at The Sports Authority stores nationwide, part of a movement to help make the country more fit, the fitness chain's president told Kotaku this morning.

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Hey, it's Jillian Michaels. You know here, she's a fitness guru. But she wasn't always a fitness guru.

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Publisher Majesco is once again partnering with the professionally in-shape Jillian Michaels, announcing Jillian Michaels' Fitness Ultimatum 2010 for the Wii and Jillian Michaels' Pocket Trainer 2010 for Nintendo DS. Ultimatum issued! Again!

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Alright, well, if Wii Fit wasn't badass enough for you, now you can sign up to have your ass kicked by Jillian Michaels Read…