Gran Turismo 5 Prologue is a demo. A big one, yes, but a demo it remains, one that gives us but a taste of what we can expect from the full, final Gran Turismo 5 when it ships on the PS3 sometime next year. Serious fans of the series will no doubt already know what they're getting themselves into with this whole "Prologue" business, then, and won't give a monkey's brass balls what I say from here on in.

But if you're still on the fence over whether it's worth shelling out 60% of the full game's asking price for what's probably less than 10% of its content, read on, dear readers, read on.

Today Rockstar announced a new website called the Rockstar Social Club. Essentially a high tech leaderboard, the first supported game will be (drum roll) Grand Theft Auto IV (surprise!).

Compatible with Xbox LIVE and PSN, players can register starting April 15th to track all sorts of neat stuff they do in GTA IV when it's released April 29th. In addition to ranking players by time to single player completion, tracking the first to complete 100% of the game and singling out the best in a Hall of Fame, something called the LCPD Police Blotter will be a virtual map listing every single-player crime committed in Liberty City, ever. Oh, and additional lists will be aggregated of various "physical milestones" like miles walked and bullets fired.

For the full details, hit the jump for the press release.

Gran Turismo 5 Prologue hits stores in North America on April 17 for $40, it will also be sold as a digital download for the same price on the Playstation Store. If you buy the disc version it comes packed with an extra behind-the-scenes high-def video called "Beyond the Apex".

The precursor to GTA5 will include 60 vehicles, 16 car online races at 60 frames per second and 1080p HD support. The game also supports online racing events, an in-cockpit view with real-time gauges and human animation and support of the vibration Dualshock controller.

"Ten years following the introduction of Gran Turismo(TM) on PS one(R), Gran Turismo 5 Prologue delivers the most realistic and technologically advanced racing experience on any platform," said Jeff Reese, director, software marketing, SCEA. "With 1080p graphics, revolutionary online features like Gran Turismo(TM) TV and the new in-cockpit racing view, the world'sbest-selling racing franchise will once again set the standard for racing games."

The game will launch with Gran Turismo TV, a dedicated online channel on the Playstation Network that will include worldwide motorsport programming.

Is it just me or is everyone else getting confused with all of these demos and prologues? I'm not sure if this is the best way to roll out a triple-A title. Hit the jump for the official fact sheet and a batch of new screens.

"We are so excited to be releasing Grand Theft Auto IV," said Sam Houser, Founder and Executive Producer of Rockstar Games. "We've pushed ourselves very hard to make something incredible and hope the game sets a new benchmark for interactive entertainment."

The godly hand of Polyphony Digital's Kazunori Yamauchi has once again touched mere mortals in PlayStation's fifth annual Gran Turismo Awards at the 2007 SEMA. "Best In Show" went to the badass 2007 Audi TT, which will be featured in the upcoming Gran Turismo Prologue. Winning designer Marcel Horn walks away with a sweet custom-lasered PS3...and eternal pride.

"Best European Import" - Marcel Horn; 2007 Audi TT
"Best Domestic Automobile" - Gary Cheney; 2007 Factory Five GTM
"Best Hot Rod" - Jim and Mike Ring; 1967 Ford Mustang Fastback
"Best Japanese Import" - Michael Chung; 2007 Nissan 350Z
"Best Truck / SUV" - Mike DeFord; 2007 Dodge Ram

Russ Swift, UK's top stunt driver, was hired by Microsoft to burn a good luck message with skid marks onto the parking lot of Battersea Power Station for Formula One racer Lewis Hamilton.

Swift created the Project Gotham Racing 4 stunt with a sports car, a motorcycle and three sets of tires. The end result: a 50-foot Go Lewis, meant to cheer Hamilton on for this weekend's Brazilian Grand Prix.

Hit the jump for the full press release and unfortunate Freudian Slip.

You might think that video game marketing is easy, but it's not. It's hard. Sisyphean sometimes. At this stage in the advertising game, marketeers really only have three tactics—scantily clad ladies, alternate reality games, and cars decorated with game logos. German marketing teams who didn't want to pull a creativity muscle clearly opted for the easiest two of the three, sometimes combining them for maximum impact.

With short shorts and body paint in full force, cars may look like they're underrepresented at the Leipzig Messe. Wrong! They're everywhere. And there are a lot of Volkswagens.

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