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in game advertising

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speed racer

Topps Launches Candy Coated Speed Racer Web Game

Topps, the purveyors of candy treats have just launched a little racing web based game to help promote the upcoming Speed Racer Movie, Speed Racer Candy Tracks The game is exactly what you'd expect from the title, a racing game with a Topps candy tie in. The tie in coming from a massive onslaught of in game advertising for all of their products from Bazooka gum to Ring Pops. The tracks may be pink and candy coated but this Flash game already seems ten times more interesting than the bore fest that is Speed Racer the Video Game. I'm sorry, but having to tack on "the Video Game" at the end automatically puts it on my "don't buy list."

Topps' Speed Racer Candy Tracks Game [Topps]

12:00 PM on Tue Mar 18 2008
By fdemarco
26,254 views, 15 comments

Latest by n/a: Just so you know, registration isn't required. You need to get a User Name and Password to keep track of high scores, but you can skip the lengthy part of the form if you just want to play. more »

in game advertising

Dungeon Runners Blows Chunk 2

NCsoft's free to download, free to play MMO Dungeon Runners has just received its second content update, Chunk 2, which changes the face of the game for non-subscribers completely. Areas and items previously off-limits to non-paying customers are now open for all, thanks to the introduction of the in-game advertising Mark Wilson reported on back in October. The ads will be seen during loading screens as well as in a banner that sits upon the screen as the main game is running. Paying members will have their bank pages increased from one to three and won't be plagued by advertising. Both paying and non-paying players will be able to enjoy the newly implemented item trading system and combat system refinements. Personally I think NCsoft is missing out on major ad revenue by restricting advertisements to loading screens and the banner. With its tongue in cheek, self-referential humor, Dungeon Runners is the one game that could get away with a +5 Sword of Pringles Fever. More »

11:20 AM on Tue Dec 11 2007
By Mike Fahey
2,886 views, 29 comments

Latest by n/a: I actually played this for three months as a paying customer. But that was way before they went to ads. If you like Sean Connery impressions and quick play it's a good time waster, but only if the numbers of more »

ubisoft

Ubisoft On In-Game Ads: Take The Money!

Ubisoft's vice president of US publishing Jay Cohen just wrapped up his quick keynote at DICE, titled "Ad Nauseum or Adding Value?", focusing on the need for more in game advertising. He was pretty convincing, prefacing his talk with the well-known Japanese Final Fantasy IX Coca Cola ad, a spot he called "elegant." More »

3:40 PM on Thu Feb 8 2007
By Michael McWhertor
549 views, 29 comments

in game advertising

Clips: Rainbow Six Vegas Blooper Easter Egg

I'm not sure how I feel about this video. On the one hand it's in-your-face in-game advertising for Axe. On the other hand, it's pretty damn funny and not really that intrusive. Brian Crecente

7:00 PM on Thu Jan 4 2007
By Brian Crecente
7,302 views, 30 comments