Dying in a video game pisses people off. In-games advertising pisses people off. Independent free-to-play browser-based online game developer Artix figures it might as well kill two angry birds with one annoying stone, merging death with in-game ads. Isn't it just perfect?
In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don't expect to see any actual ads in those games.
Executives from Activision are dishing dirt on the company's upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk's reinvented controls.
Gamers have a "consistently positive" opinion of in-game advertising? That's what ad agency Massive, which is owned by Microsoft, found in a survey whose results it announced this morning.