DENVER, 7:31 PM, FRI JUL 25 | 66 POSTS IN THE LAST 24 HOURS | tips@kotaku.com | RSS
AU
Posts Tagged “

Iga

in-game advertising

IGA Snags Exclusive Rights To EA's In-Game PS3 Ads

In-game advertising masters IGA are really loving the PlayStation 3 right now. Not only ave they signed an exclusive deal to become Sony's first advertising partner for the console, they've also just announced a two-year agreement with Electronic Arts to become their exclusive dynamic in-game ad partner for everything the company puts out on the PS3.

“We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture,” said Justin Townsend, CEO of IGA Worldwide. “It’s exciting that the PS3 has opened up and marketers will now have access to the platform, as this represents a tremendous opportunity for brands targeting a valuable and hard-to-reach audience, plus it sends a clear message that dynamic in-game advertising has arrived as a compelling medium for marketers.”

So what do these agreements mean to you? Having an in-game advertising partner in place means that the advertisements will be easier to implement as well as being less obtrusive, with appropriate ad placement that doesn't detract from the enjoyment of the game.

I've been a bit down on in-game advertising in the past, but let's face it...this is the future of gaming. Increased production costs have to be offset somehow, and ideally agreements like this should keep game prices at respectable levels. *fingers crossed*

More »

ps3

Sony Make In-Game Ad Deal Official

As alluded to earlier, Sony Computer Entertainment America and Sony Computer Entertainment Europe have officially announced their in-game advertising deal with IGA Worldwide. Says Justin Townsend, IGA Worldwide CEO:

PLAYSTATION 3 is undoubtedly the prime opportunity for the in-game advertising industry. Through this partnership with Sony Computer Entertainment, IGA can provide advertisers with a large and valuable global user base of 16-35 year old consumers with disposable income. With our standardized awareness-building advertising formats being delivered directly into people's living rooms while they play, there are great opportunities for advertisers looking to engage through an entertainment medium outside of the traditional TV spot.

According to Sony, IGA Worldwide is the company's first in-game ad partner. Hit the jump for the full press release.

More »

konami

Castlevania Dude On Kojima's MGS4 Decision

Konami's official Castlevania guy Koji Igarashi has been involved in something like 11 games in that franchise. What does Iga think about fellow Konami colleague Hideo Kojima closing the chapter on Solid Snake in Metal Gear Solid 4? Says whip-carrying Iga:

[Metal Gear] is something that Kojima-san has worked on for a long time... That’s his decision and I completely respect him for doing that. Maybe the franchise as a whole will continue. And that’s maybe something that Kojima is thinking about, right? Snake might be at an end, but it could continue in other ways. I don’t know exactly what he’s thinking, but let’s see what he does.

Okay, if you say so. Let's!
Koji Igarashi Isn't Tired [MTV] [Pic]


konami

Koji Igarashi, Castlevania Game Maker, Indy Jones Lover

Here's a shocker: Konami Castlevania dude Koji Igarashi wears a cowboy hat, carries a whip and *here it comes* likes Indiana Jones. Bet you didn't see that one coming! When asked if he was excited about Indiana Jones and the Kingdom of the Crystal Skull, IGA replied:

Ooooooh!

Eyebrow raising followed. Wonder if he's gonna bring his whip to the movie theater. (Can you bring whips to a movie theater?)
Igarashi Excited [Multiplayer]

beta watch

Sign Up For The Quake Live Beta

Back in February, Id Software and IGA announced Quake Live, a browser-based 'freemium' multiplayer version of the classic shooter. Now that they've wet our whistles with a couple of teaser screenshots, their ready to get our hands dirty. Quakelive.com is now accepting email addresses for the upcoming beta test of the game. Remember folks, beta testing isn't all fun and games.

Beta testers are given early access to the QUAKE LIVE website and game, and will help us test all of the game's features and functionality while offering feedback and suggestions.
Exactly. So if you get accepted into the beta, remember to keep a pad and paper next to you at all times so you can write down your helpful comments for the developers. You're just going to have fun shooting people, aren't you? Me too.

Quake Live Beta Signups [Id Via Videogaming24/7]


news

Sony Allowing Competition For PS3 In-Game Ads

Sony has announced that managing the PlayStation 3's dynamic in-game ads will be a farmed out proposition. Instead of controlling the ads/market by forcing publishers to buy through them (as Microsoft does with the 360 through their company Massive), Sony will be opening their platform to all three big competitors in the market: Fusion, IGA and AdScape. While this news won't matter much for us as gamers, it's great news for publishers who can only benefit from advertisers fighting over a piece of their pie in the $400 million in-game advertising market.

Game-Ad Boom Looms as Sony Opens Up PS3 [Adage via GamesIndustry]


exclusive

IGA And ID Team For Free, Web-Based Quake Live

In-game advertising specialists IGA and id Software have partnered to bring you the next iteration of the classic Quake franchise, Quake Live, and it's definitely not your normal web-based, free-to-play game. Quake Live will deliver a full community experience, including stat tracking, friends lists, matchmaking, and sponsored tournaments, all within your standard web browser. Integrated with IGA's proprietary SDK, it is the first title in the company's "freemium category", offering premium gaming experiences for free thanks to integrated advertising.
"id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first title in our 'freemium' category," said Justin Townsend, CEO of IGA Worldwide. "This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers."
More »

in-game advertising

In-Game Adverturtles

If you don't already, you should start reading Paul Hyman's weekly game column in The Hollywood Reporter. One reason is that Hyman writes consistently interesting articles, largely on the business aspects of games. Another is that everyone in Hollywood reads The Hollywood Reporter, but not necessarily the game trades. It's interesting to imagine how they are seeing the medium through Hyman's take on it.

That said, I think he's reaching in this week's column.

More »

marketing

NBC Universal Creeps Into In-Game Advertising Space

All this talk of strategic relationships between advertising entities is about as thrilling as a session of Deadly Towers on the NES, but for those who follow the invasion of in-game advertising, be aware that the NBC Universal monolith will be soon serving you content. IGA Worldwide, whose partners and clients include EA, Valve, Atari and Codemasters, have come to an agreement with the ad sales portion of the mega-entertainment company. That means you could be seeing in-game billboards for any of the conglomerate's movies, TV shows or theme parks plastered in the upcoming game of your choice. More »

kotaku stalku

Castlevania Producer Whips It Out At Signing

Don't let the silly head gear and the goofy whip fool you. Koji "IGA" Igarashi is a serious man. He's dedicated his life to Castlevania. Just take a look at his business card! Kotakuite Torokun was in attendance and brings word that folks started lining up at around 2:00PM for a signing last night. The cover for upcoming PSP title Castlevania: The Dracula X Chronicles was passed at as well for IGA to sign. That after the jump. More »

iga trip

Iga Eyes Xbox 360 For Next Console Castlevania

The man who eats, sleeps, breathes and craps Castlevania, Koji Igarashi, sat down with Game Informer to chat about the future of the classic Dracula slaying franchise. With "IGA" and crew already hard at work on wrapping up Castlevania: The Dracula X Chronicles for the PSP and churning out another Nintendo DS sequel, one might wonder when the team plans to revisit Castlevania on home consoles. Iga says it's a possibility, but you might want to secure yourself an Xbox 360 if you want to play it. More »

cheeky

Re-writes Galore On Castlevania Anime

Graphic novelist Warren Ellis is currently working on the straight-to-DVD animated Castlevania flick. Konami's Koji (call me "IGA") Igarashi, who only makes Castlevania games, is involved and adding his two cents to the project. Blogs Ellis: More »

iga

IGA: Getting Old, Waiting to Leave Konami

Christian Nutt over at Games Radar has a big, meaty GDC interview with all things Castlevania Koji Igarashi. From talking Gears of War to the rise of mini-games in Japan, they cover a lot of ground. Standout quote: More »

belmont

A Hotel For Castlevania Fans

With the Belmont clan isn't battling Dracula, it's running a bed and breakfast in High Wycombe, England. Must agree with Ollie at Insert Credit, that font is perfect! More »

iga

"Iga" Loves Castlevania, 2D. His Team Loves The DS.

How. Shocking. Koji "Iga" Igarashi not only LOVES Castlevania, he also LOVES 2D game design. He tells game site Kikizo: More »

iga

IGA on Wii-mote: "Gimmicky"

Make up your mind! First Konami's official Castlevania dude Koji "Iga" Igarashi said "meh" to the Wii-mote. Then, he warmed up to controller, and now he's back to blowing raspberries at it. In a recent interview with Nintendo Power, Iga says: More »

castlevania

Iga: Wii Will Take Japan, I Make Games For Yanks

Konami's Koji "Iga" Igarashi doesn't just make Castlevania games. He makes Castlevania games for Americans. The outspoken Iga has admitted his hesitancy on developing for the Wii on multiple occasions. So that leaves the 360 and the PS3. Iga says: More »

iga

Castlevania Portrait Of Ruin Pre-order Bonuses Done Right

Here's another one of those milestones that makes thirty-somethings like your truly turn to the bottle to soothe the pain of wasting one's life on video gaming: this year is the 20th anniversary of Konami's venerable Castlevania series, soon to be marked with another Nintendo DS adventure. What have I been doing with my life?! More »