IGA Snags Exclusive Rights To EA's In-Game PS3 Ads

In-game advertising masters IGA are really loving the PlayStation 3 right now. Not only ave they signed an exclusive deal to become Sony's first advertising partner for the console, they've also just announced a two-year agreement with Electronic Arts to become their exclusive dynamic in-game ad partner for… » 6/04/08 11:20am 6/04/08 11:20am