<![CDATA[Kotaku: ibm]]> http://tags.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: ibm]]> http://kotaku.com/tag/ibm http://kotaku.com/tag/ibm <![CDATA[IBM: We'll Keep Making Cell Processors As Long As Sony Needs Them]]> Rumors are circulating today about the death of IBM's Cell processor, which powers Sony's PlayStation 3. Kotaku spoke to IBM about the fate of the Cell and its commitment to the PlayStation 3.

The rumor sprang from an article on German website Heise Online, which posted a story about an interview with IBM's vice president of deep computing, David Turek, in which he indicated that the development of the next version of the Cell processor with dual PowerPC processors and 32 SPEs (Synergistic Processing Elements) had been halted. This led to many articles declaring the Cell processor dead.

Our immediate concern upon reading this, was the fate of the Sony PlayStation 3, so we dropped a line to IBM. Spokesperson Ron Favali returned our call and immediately assured us the PlayStation 3 was safe.

"As long as we have a contract with Sony we will continue to manufacture Cell processors for use in the Sony PlayStation."

Update: We also inquired at Sony, and received this response from Julia Han of SCEA corporate communications: "The IBM reports do not have anything to do with the cell chip used in the PS3. There will be no impact to the PS3 business."

So don't worry about Sony running out of chips anytime soon. IBM has them covered. As for the fate of the Cell processor technology? Well that will live on as well says Turek, as "the core technology of the Cell processor will continue to proliferate throughout the IBM product line."

Turek wouldn't comment on upcoming product announcements regarding the future of the Cell.

SC09: IBM lässt Cell-Prozessor auslaufen [Heise-Online via Fudzilla, Gizmodo]

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<![CDATA[Thousands Of Jobs Lost, Very Quietly, At IBM]]> An estimated 4000 IBM employees have been laid off in the last week, as the company adjusts to the current way of the world. Why do we care? Because IBM make a lot of stuff.

If you own a 360, IBM made the Xenon chip that runs it. If you own a PS3, IBM helped make the Cell that power's Sony's machine. And IBM made the Broadway chip that runs the Wii.

The job cuts were designed to spur recent profits at the company, which are actually up 10% in recent weeks. Which is good news for shareholders, but for the 4000 sacked? At least if the company was going down the drain there'd be something more reasonable to blame.

IBM quietly cuts thousands of jobs [Associated Press]

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<![CDATA[IBM: World of Warcraft Is Good]]> It's a seesaw. Somedays playing World of Warcraft is good, good, good. Somedays it's bad, bad, bad. What about today?

Today, David Laux, global executive in charge of games and interactive entertainment at IBM, tells us that WoW makes good human beings. This is in the wake of job recruiters avoiding WoW players.

Here are some nice things Laux says about Wow:

The game produces tremendous leadership skills among players. It teaches you how to evaluate risk, build teams for specific tasks and it also teaches individuals not to over react if they are not selected for a specific task.

This David Laux guy seems more like a glass-is-half-full kinda guy.

Gaming is good for you [BBC]

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<![CDATA[PS3's Cell Processor Powers World's Fastest Supercomputer]]> The United States' nuclear stockpile in Los Alamos will soon be monitored by a powerful computer made out of parts you might have in your living room - the PlayStation 3's Cell processor. Nicknamed the Roadrunner, the IBM-built supercomputer is comprised completely of off-the-shelf components, including nearly 7,000 dual-core AMD Opteron processors and almost 13,000 Cell processors. The machine can process more than one thousand trillion calculations per second, making it twice as fast as the world's current fastest computer, IBM's Blue Gene.

If only we had had access to this sort of technology back in 1983. The movie WarGames would have been so much better. "Would you like to play a game? How about Resistance: Fall of Man?"

IBM unveils fast new computer for US Energy Dept. [Newsday.com]

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<![CDATA[Double Fusion CEO Shreds His Way To The Top]]> Jonathan_Epstein.jpg President and CEO of Double Fusion, Jonathan Epstein put all the other GDC rock gods to shame this week at IBM's Guitar Hero Competition. Epstein won the $1,500 grand prize with his face melting rendition of Eric Johnson's White Cliffs of Dover. According tho the short press release, you can challenge Epstein to an epic battle of the bands by going to Double Fusion's website. I went there myself and didn't really see a place to sign up per se, but I suppose an email will do nicely. Just don't count on wrestling that $1,500 from him. I think the title will be the best you can hope for.

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<![CDATA[IBM Launching Educational MMO For Teens]]> powerup.jpg In an attempt to convince high schoolers that math and science are cool (hey guys, they're not beating down the door to history classes, either), IBM is launching a new, free to play MMO called PowerUp that will challenge players to solve problems involving solar, wind, and hydropower before the environment of a fictional planet is destroyed by mounting crises. Of course, there's more:

IBM international foundation president Stanley S. Litow said, "Innovation is the key to competitiveness in today's globally integrated economy, but just when we need it to skyrocket, interest in math and science has been declining in the United States. American competitiveness demands more interest in math and science by students. Virtual worlds and 3D are an unexplored resource in education. We asked our best researchers to incorporate the use of this technology into traditional educational curriculum."

We'll see how popular this experiment winds up being, but I'm sure we'll see more of the same in the future. The game is launching today, and you can find details at the game website.

IBM Announces Environmental Learning MMO For Kids [Worlds In Motion]

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<![CDATA[45nm Cell Means Cheaper PS3]]> From 90mm to 65mm to 45mm - IBM has announced details on a smaller, more efficient version of the Cell BE processor, which of course is the brains inside every shiny new PlayStation 3. IBM will soon migrate from the 65nm process currently used to manufacture the chips to their next generation 45nm high-k process, which results in a Cell that requires 40 percent less power, reducing cooling costs while a smaller die means higher yields and a lower overall cost. This gives Sony a choice - reduce the price of the system to increase their install base or just ride the cheaper process for awhile to work up a little profit. Also interesting to note is that once again the shrink comes with no performance tweaks, with IBM citing the need to maintain gaming software operation. In other words, IBM's Cell division is Sony's little bitch.

IBM shrinks Cell to 45nm. Cheaper PS3s will follow [Ars Technica]

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<![CDATA[Xbox 360 Could Get 32nm Chips By Late 2009]]> IBM made a major announcement today that they will be offering 32nm chips to their partners in the second half of 2009. This would mean that, yes, the Xbox 360 could get even smaller chips than the 65nm "Falcon" CPUs..or the rumored 45nm upgrade. We're talking power savings of 45% and speed boosts of 30% over IBM's last generation of hardware...it's flat-out better technology that will reduce the propensity of overheating drastically, and maybe even make way for a smaller console.

So it will be interesting to see if Microsoft opts to go with 45nm chips (available next year) and then 32nm chips, or ends up skipping one of these technologies. Most of us probably won't know the difference—actually, most of us will know the difference—but only because we're obsessing about it here.

IBM, partners in 32nm device surge
[via tvg]

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<![CDATA[IBM Announces Business "Game" Innov8]]> Of all companies who develop software, we didn't wake up this morning expecting to hear about a new "serious game" from IBM. Called Innov8 (see what they did with the clever phonetics?), universities around the world have access to download the title to better educate students. So what exactly is the game? We can't quite tell. It looks like The Sims meets some theoretical Office Tycoon. But the goal is to "develop a combination of business and information technology (IT) skills." While it's sure to be at least a small plug for IBM technological solutions and we generally prefer watching our Sims peeing themselves over developing networking solutions, it might beat reading textbooks. Was anyone out there part of 30 university beta?

IBM announces new video games to teach business skills [gamingnexus]

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<![CDATA[Cell Architect Addresses Developer Response]]> The Cell has been under fire from a lot of developers for its, well you know the story. Gamasutra interviewed IBM's James A. Kahle, the chip's lead architect. Here's his take on the situation:

Anything besides a single-threaded processor is going to be more difficult...it's the structures that are requiring people to do a lot more up-front planning...Whereas before, I wouldn't say [developers] were lazy, they didn't need to worry about that kind of structures...so there's some adjustment to that, and tools needed, to make that more efficient.
Kahle also stresses that IBM has a very open development system to foster synergy, and that Sony is also doing some work on their own. And then inside his head he mentioned that he really hoped that people would ultimately love the Cell and that his name might go down in history (in the good way).

Q&A: IBM's Kahle Talks Cell, PlayStation 3 Dev Complexity
[gamasutra]]]>
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<![CDATA[Second Life, IBM Want Open Source Avatars]]> Avatars are important, but confining. One avatar in one game won't necessary be usable in another. IBM and Second Life developer Linden Labs have joined forces to figure out a way to make avatars interoperable. An open avatar would allow individuals to keep their same basic appearance and data. Says IBM vice president of digital convergence, Colin Parris:


It is going to happen anyway. If you think you are walled and secure, somebody will create something that's open and then people will drain themselves away as fast as possible.

Hrm. Not sure how this will work with consoles — the very essence of which are being "walled." Hey, it could happen! It would be great if Fahey could take his SL avatar (above) and play Wii Sports. I am skeptical at the moment, however.
IBM, Linden Join Up [Reuters]
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<![CDATA[IBM Making Virtual Worlds Accessible to the Blind]]> braillealpha.gif Computer accessibility has come a long way since the early screen readers for MS-DOS, and it still has a long way to go - but IBM has decided that being blind should be no hindrance to enjoying virtual worlds, and have introduced a project called Accessibility in Virtual Worlds, aimed at researching at developing methods to make places like Second Life (the researchers actually used Active Worlds, which they described as more flexible for their needs) "more hospitable" to the visually impaired. It sounds like an audible version of old-school text-based adventures:

"When the user comes into the world, the items are described as well as their positions," explained Colm O'Brien, one of the team of four researchers who worked on the project.

"There is also sound attached - for example, if there's a tree nearby you will hear a rustling of leaves," said Mr O'Brien.

The work also developed tools which uses text to speech software that reads out any chat from fellow avatars in the virtual world that appears in a text box.

Characters in the virtual world can have a "sonar" attached to them so that the user gets audible cues to alert them to when they are approaching, from which direction and how near they are.

While the initial research was conducted in Ireland by students brought together for 12 weeks to work on problems posed by more senior researchers, IBM promises that the concepts "will be passed on to IBM's Human Ability and Accessibility Centre in Texas for further development."

Virtual worlds open up to blind [BBC News via Worlds In Motion]

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<![CDATA[IBM Discovers Second Life]]> Shhhhhhhh! Second Life might be getting a bit of a backlash, but don't tell IBM. The computer co. is enamored with SL. It's teh future they say! IBM opened its virtual SL Business Center earlier this spring in order to provide sales and support services. According to IBM director of Global Web Strategy & Innovation Maggie Blayney:


The real reason why we're doing this is because we do feel the beginning of a major transformation on how people are going to interact on the Web — going from a flat to an immersive experience... It's not going to replace the two-dimensional Web but it's going to integrate and complement it.

Welcome to last year.
IBM in Second Life [Reuters]]]>
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<![CDATA[New Computer Chip Based on PS3 Cell]]> A prototype chip based on the PS3 Cell processor has been developed and will be shown next week in San Diego. The prototype is for computer boards (not the PS3), and it shouldn't come as a surprise as applications for the Cell have been mentioned for some time now. The original chip was developed by Sony, Sony Computer Entertainment, IBM and Toshiba. Called the "Cell Computing Board," this new prototype is the Cell Broadband Engine microprocessor married with the RSX graphics processor, which, according to Sony, goes beyond the Cell chip's power. That's right, a super computer. Fingers crossed for 4D output!
New Cell Prototype [PC Advisor]

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<![CDATA[IBM - MMO Players Can Make Corporate Leaders]]> Eric Lessner is a member of the IBM think-tank Institute of Business Value, and as part of a study collaboration with MIT and Stanford, studied Everquest and WoW players. And he saw the games as excellent preparation for the business world.

For example the ability to bring together distributed groups of individuals - often who are on a volunteer or semi-volunteer basis - to be able to make more rapid decisions under conditions of uncertainty. To incorporate and use different sources of data and make decisions rapidly. To recognise people for their contribution. To be able to motivate.
Chalk up another win for videogames by anonymous expert who is smarter than you, making total the tally:

Gamers 10,271 Stupid People 0

Gaming's business end [via maxconsole]

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<![CDATA[MIT Students Use PS3 for Homework]]>
The first class in the United States that revolves around the Cell Broadband Engine (the microprocessor that lives in those PS3s) has finished the semester with postive results. MIT and IBM teamed up this year to introduce students to programming with the processor:

During the four-week Independent Activities Period course in January, students not only learned about the new microprocessor, they designed and implemented projects to run directly on PlayStation 3 consoles. The student team with the best project—a 3-D version of the classic pong game—later presented its work and discussed the experience at the Game Developer Conference in March.

The success has inspired MIT and IBM (with sponsorship from Sony) to offer the course again in 2008, which I can only assume is going to make getting into the computer lab that much harder.

MIT, IBM Team Up on First Playstation 3 Course [Physorg via Game News]

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<![CDATA[Mainframes + Cell Chips = Armageddon]]> What do get when you cross the awesome power of the PS3's Cell processor with the computing juggernaut that is the mainframe computer? Well according to our PR contact, you'd call it the Gameframe, but I think I'm going to call it the Harbinger of the Matrix, Sire of Our Destruction. It has a certain ring, doesn't it?

"As online environments increasingly incorporate aspects of virtual reality — including 3D graphics and lifelike, real-time interaction among many simultaneous users — companies of all types will need a computing platform that can handle a broad spectrum of demanding performance and security requirements," said Jim Stallings, general manager, IBM System z. "To serve this market, the Cell/B.E. processor is the perfect complement to the mainframe, the only server designed to handle millions of simultaneous users."

You can read the full press release, but the gist of it is that IBM wants to usher in the 3D internet, and nothing good ever comes of a 3D, virtual reality internet.

Pass the word down to your descendants, and make sure that they remember my warning as their protective dome is shattered by cruel, metal hands. I'd suggest a statue be erected in my honor, but the robots would just destroy it anyway.

Cell Broadband Engine Project Aims to Supercharge IBM Mainframe for Virtual Worlds

IBM Collaboration With Brazilian Game Developer, Hoplon Infotainment, Looks to Hybrid Platform for Advanced 3D Simulations; Unique Mainframe Architecture Speeds Integration With Cell/B.E.

ARMONK, NY & FLORIANOPOLIS, BRAZIL - 26 Apr 2007: IBM (NYSE: IBM) today disclosed a cross-company project to integrate the Cell Broadband Engine (Cell/B.E.) with the IBM mainframe for the purpose of creating a hybrid that is blazingly fast and powerful, with security features designed to handle a new generation of "virtual world" applications, such as the 3D Internet.

The project capitalizes on the mainframe's ability to accelerate work via "specialty processors," as well as its unique networking architecture, which enables the kind of ultra-fast communication needed to create virtual worlds with large numbers of simultaneous users sharing a single environment.

Drawing on IBM's research, software and hardware expertise, the project is being undertaken in cooperation with with Hoplon Infotainment, a Brazilian online game company whose software is a key component of testing the capabilities of the new environment.

"As online environments increasingly incorporate aspects of virtual reality — including 3D graphics and lifelike, real-time interaction among many simultaneous users — companies of all types will need a computing platform that can handle a broad spectrum of demanding performance and security requirements," said Jim Stallings, general manager, IBM System z. "To serve this market, the Cell/B.E. processor is the perfect complement to the mainframe, the only server designed to handle millions of simultaneous users."

At its heart, the project intends to create an environment that can seamlessly run demanding simulations — such as massive online virtual reality environments; 3D applications for mapping, enterprise resource planning and customer relationship management; 3D virtual stores and meeting rooms; collaboration environments; and new types of data repositories. It plans to achieve this goal by parceling the workload between the mainframe and the Cell/B.E.

Cell/B.E. and Mainframe: A Beautiful Partnership

In the relationship between the mainframe and Cell/B.E. capabilities, Cell/B.E. will handle the complex simulation associated with operating in virtual worlds — for example, a ball thrown in a virtual reality world must obey the laws of gravity.

To that end, IBM and Hoplon are porting Hoplon software to the Cell/B.E. to handle message passing and physics simulation. The companies have already created a programming model and messaging architecture that separates the application running on the system.

For its part, the mainframe will run Hoplon's industry-specific middleware for virtual worlds, called bitVerse, currently under development using WebSphere XD as the underlying runtime environment, along with DB2.

In addition, the mainframe will run the administrative tasks for middleware and applications. It will also handle logistics (billing, etc.), and connectivity to third parties as well as to multiple clients, which might include PCs, game systems, mobile phones, music players, TVs, and other devices.

The Mainframe: It Contains Multitudes

Unique among servers, the mainframe was designed from the beginning to incorporate processors that handle a variety of specialized tasks. For example, so-called "specialty processors" are designed for processing eligible Linux, Java and data workloads as well as encrypting and decrypting certain data. In addition, the mainframe can include up to 336 RISC processors to assist I/O. It is anticipated that this powerful design point will help the system to integrate seamlessly with the Cell/B.E.

Just as important, the mainframe's Hipersockets technology provides fast communication between all the virtual servers contained in a single machine. As a result, it is believed the mainframe may be the ideal platform for large virtual worlds, which often require a technology platform that can handle many simultaneous transactions spread out among several hundred servers. The mainframe's Hipersockets enable users residing on different virtual servers to interact with each other with minimal lag time. By contrast, in a distributed environment, where many physical servers are connected by networking cables, lag time may be greater.

Other mainframe attributes — its leadership in security capabilities, for example — also lend themselves to virtual reality applications. In the security certification known as the Common Criteria's Evaluation Assurance Level (EAL), the IBM mainframe achieved one of the highest levels of certification — Level 5 — for logical partitioning, IBM's premier virtualization technology.

And it is able to handle massive workloads. For example, the mainframe recently achieved the world's largest core banking benchmark result delivering a record 9,445 business transactions per second (tps) in real-time based on more than 380 million accounts with three billion transaction histories.(1)

The revolutionary Cell/B.E. — jointly developed by IBM, Sony Corporation, Sony Computer Entertainment (SCE) and Toshiba — is a breakthrough design featuring a central processing core based on IBM's industry-leading Power Architecture technology and eight synergistic processing elements (SPE). Cell/B.E. "supercharges" compute-intensive applications, offering fast performance for computer entertainment and handhelds, virtual reality, wireless downloads, real-time video chat, interactive TV shows and other "image-hungry" computing environments. The groundbreaking Cell/B.E. processor appears in products such as SCE's PLAYSTATION 3 and Toshiba's Cell/B.E. Reference Set, a development tool for Cell/B.E. applications, as well as the IBM BladeCenter QS20. It is also embedded in custom Cell/B.E. based offerings from IBM Global Engineering Solutions.

Founded in 2000, Hoplon Infotainment is dedicated to multiplayer online games and complex simulations, as well as related online entertainment and business training ventures based on advanced information systems. Hoplon is located in Florianopolis, Brazil, and on the Web at http://www.hoplon.com.

Photo by Steve Richmond

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<![CDATA[IBM Forces Employees To Play Second Life]]>

Use virtual to learn about the real! Big Blue is planning to roll out a new program to teach employees "cultural values, decision-making regimens, and required technical skill sets." Here's the nitty-gritty:

The program was created as a means to accommodate thousands of geographically dispersed new employees who work or reside in remote areas that are significant distances from centralized IBM facilities... One of IBM@Play's chief goals is to take advantage of the internet and its ability to bring people together as a social network, thus breaking down the barriers of distance and satellite office environments.

Employees that reside in remote areas, learning how to social. Via Second Life? Furries and James Wagner Au aside, this actually sounds intriguing.

IBM Teaches Employees How To Socialize With SL [Guardian]

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<![CDATA[The PS3 Cell... In Your Friggin Mobile Phone]]>

The heart of the PLAYSTATION 3? A suped-up Cell processor developed by Toshiba, IBM and Sony. A single chip contains a main processor and eight sub-processors to unleash 200G Flops (floating point operations per second) of power. And now Toshiba plans to put that chip in mobile devices.

At the recent CEATEC show in Japan, the company showed off a more powerful, in development version of the chip with lower power consumption and increased performance. Says Mitsuo Saito, chief fellow at Toshiba's semiconductor company and one of the key creators of the chip:

Maybe other partners are going onto the very high-end. We are focusing on the low power area. One is for more mobile types of applications such as small games or some mobile phone-like systems.

Sony plans to look into other uses once the PLAYSTATION 3 has been launched. Yippie.

PS3 Cell In Cell Phones [Digital World Tokyo]

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<![CDATA[Clips: Broadway Wii Chip Production]]>

We were almost going to make you guys stay up until midnight for this, but cooler heads prevailed. Anyway, according to the YouTube poster, this is actual footage of the Wii Broadway chip being produced. Not that I'd really be able to tell, one way or another: various earnest looking, bespectacled engineers in haz-mat suits wandering around the automated bowels of a huge, building-sized robot all look the same to me. But those more knowledgeable in the CPU engineering process might get a kick out of this.

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