“I had a great time doing the voice for my own animation,” said Gordon Ramsay. “Being in a video game is a new experience for me and I’m very pleased with the results.”

And if he wasn't pleased, no doubt Ubisoft would know it. The game features a Career mode in which players earn stars and unlock authentic Ramsay recipes, some of which are exclusive to the game, along with an arcade mode with an ever-increasing difficulty level.

I must have this game. I have to admit I have become addicted to the show, and the prospect of having Chef Gordon tell me to fuck off and leave the kitchen is much more exciting that it should be. It's RAW!

Ubisoft Serves Up Hell’s Kitchen™: The Video Game
Video Game Based on FOX’s Hit TV Show Features Virtual Celebrity Chef Gordon Ramsay

SAN FRANCISCO—(BUSINESS WIRE)—Today Ubisoft announced that it will publish Hell’s Kitchen™: The Video Game, for Wii™, Nintendo DS™, PC and Mac®. Developed by Ludia, Hell’s Kitchen: The Video Game is based on the U.S. hit FOX television program from Granada America featuring world-renowned Chef Gordon Ramsay. The game will allow players to experience the show’s high-pressure kitchen and dining room challenges as a faithfully rendered 3D Chef Ramsay watches their every move.

“I had a great time doing the voice for my own animation,” said Gordon Ramsay. “Being in a video game is a new experience for me and I’m very pleased with the results.”

After executing the three phases of an order – preparation, cooking and service – Chef Gordon Ramsay will score each meal. As they progress through the game, players will be rewarded with access to recipes from Chef Ramsay’s own repertoire.

“Hell’s Kitchen has everything a great video game needs: pressure, excitement and intense competition,” said Tony Key, senior vice president of sales and marketing at Ubisoft North America. “We are very excited to be bringing the intensity of celebrity chef Gordon Ramsay and the Hell’s Kitchen experience to the virtual world this fall.”

Hell’s Kitchen: The Video Game will be released worldwide September 2008.

Key Features:

Chef Ramsay watches players’ every move and judges them as they progress by yelling at them, praising them or shutting down the kitchen if their skills don’t meet his expectations.

As players progress, they’ll gain access to authentic Gordon Ramsay recipes, including many that are offered exclusively to game owners.

In Career Mode, players can earn stars to build their way up from a Single-Star restaurant to a prestigious Five-Star establishment. As the player advances through the ranks, their star rating advances and the recipes become more varied and intricate.

In Arcade Mode, the pressure builds as customers become increasingly demanding. Players will be challenged to keep up with the pressure before time is up, or Chef Ramsay loses patience and closes the kitchen.

"We are excited to work with Sony Computer Entertainment to bring DivX to PS3," said Kevin Hell, CEO of DivX, Inc. "Our technology will expand the multimedia functionality of PS3 by enabling users to enjoy access to the broad library of content in the DivX digital media format."

DivX Technology to be Added to PLAYSTATION®3

DivX Ecosystem to Expand Significantly with PS3

TOKYO & SAN DIEGO—(BUSINESS WIRE)—DivX, Inc. (NASDAQ:DIVX) today announced that DivX® video technology will be integrated into PLAYSTATION®3 (PS3™) from Sony Computer Entertainment Inc. (SCE). The popular computer entertainment system will be added to the ecosystem of devices that currently support DivX video playback. To date, over 100 million DivX Certified® products have been shipped into the market, and it is anticipated PS3 will significantly expand that number.

"We are excited to work with Sony Computer Entertainment to bring DivX to PS3," said Kevin Hell, CEO of DivX, Inc. "Our technology will expand the multimedia functionality of PS3 by enabling users to enjoy access to the broad library of content in the DivX digital media format."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience that includes reliable video playback and excellent visual quality. DivX is currently working to certify PS3 and deliver a superior digital media technology to consumers in the near future. Current PS3 end users will be able to add DivX functionality to their systems via a separate system software update at a forthcoming date. PS3 game title developers will be able to utilize DivX's decoder technology by updating the system software of PS3's Software Development Kit to version 2.00, which was released by SCE on November 2nd.

To learn about DivX technology, please visit www.divx.com.

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