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Hasbro

monopoly

EA's Monopoly Coming to 360, PS2, Wii

EA's Casual Label today announced new details on their upcoming Monopoly title. The game will be coming to Mobile phones, PC, PS2, Wii and Xbox 360 and will include the ability for four people to play simultaneously in a party mode. It will support both offline single player and multiplayer modes.

"EA is taking MONOPOLY'S core gameplay and bringing it to life in a way never before imagined," said Chip Lange, Vice President and General Manager of EA's Casual Label. "With this dynamic take on Hasbro's classic board game, we've accelerated the pace of play, added new interactive mini-game sequences and integrated multi-player moments designed to make MONOPOLY a non-stop party for the whole family."

EAs finally openly admitted to creating a video game Monopoly.

(Many thanks to Fahey's wit.)

More »

game movies

Hasbro Signs Film Deal - Monopoly The Movie?

Hasbro and Universal pictures today annouced the formation of a six-year strategic partnership to produce movies based on the toy company's most popular brands. You know what? Just read it yourself. It's pretty short.
Hasbro Inc. (HAS) and Universal Pictures formed a six-year strategic partnership to produce at least four motion pictures based on brands such as Monopoly, Candy Land, Ouija, Battleship, Magic, the Gathering and Stretch Armstrong.
I'd say I was completely shitting you if not for the fact that I just blockquoted their official release right there. Stretch Armstrong? Magic the Gathering? Monopoly the Movie? I can already hear the actors viciously fighting over who gets to be the race car. We're so doomed. Luckily the first film won't be released until 2010 or 2011, which is plenty of time for us to dig very large holes to hide in.

ea

Electronic Arts Taking On G.I. Joe

If you're still left wanting from today's earlier announcement that EA has struck a deal with Hasbro to bring Littlest Pet Shop and Nerf N-Strike to the Wii, perhaps you'll perk up for news on a game you actually want to play. Say, G.I. Joe, for example, which Variety says is part of the EA-Hasbro alliance and should ship alongside the film adaptation of the cartoon in Summer 2009. Details are scarce, but in the EA fashion, we expect it come to every platform under the sun. We certainly hope for it to be better than EA's Catwoman.

Hopefully, it won't just be relegated to mobile phones and Pogo.com, instead featuring billions of red lasers and blue lasers generating next-gen sparks, ultimately missing every single intended target. Sure, the G.I. Joe movie may have a few head-scratching choices, but that doesn't mean our inner eight year olds aren't wicked psyched.

EA develops Hasbro properties [Variety]


hasbro

EA Announces First Hasbro Games

Electronic Arts today announced nine Hasbro games that will be hitting a variety of platforms over the next year.

Littlest Pet Shop and NERF "N-Strike" are both set to come to the Wii and DS this fall, with Littlest Pet Shop also making its way to the PC. Scrabble, Monopoly Here and Now and Yahtzee Adventures are all being developed for mobile phones. Electronic Arts is also developing Yahtzee, Monopoly Here and Now: World Edition, Trivial Pursuit and Operation for their online casual gaming service, Pogo.com.

"EA and Hasbro want to give families new ways to enjoy games; we want give them a new way to come together, connect, spend time and have fun around the TV or online," said Chip Lange, Vice President and General Manager of EA's Hasbro Studio. "Bringing the spirit of these games to life as video games has allowed us to create really unique and creative experiences for families and friends of all ages to enjoy together at home or online."

"We are thrilled that together we are bringing our great toys and games to life in the digital world and providing consumers with new and dynamic ways to enjoy our amazing brands," said Mark Blecher, Hasbro's Senior Vice President of Digital Media and Gaming.

EA will be showing off a number of the games at the upcoming Toy Fair in New York later this month. Hit the jump for the full release with game descriptions.

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casual gaming

Hasbro Readies Risk: Black Ops

The last time I played Risk was New Year's Eve, 1999, which I spent with some folks from the local Renaissance Faire, figuring if the world were catapulted back into the Dark Ages, they would be the people to hang with. It went like many Risk games do...two hours of engrossing play followed by people wandering away from the table for various reasons, eventually forgetting we were playing. The game is just too damn long, and manufacturer Hasbro knows this. Their answer to the problem? Risk: Black Ops. It's the Risk you've come to know and love in short bursts, redesigned with a sleek and sexy new look, a new resource system that rewards possession of territorial capitols, and the big change - an objective system. Objectives are tasks such as "Control Europe" that reward a player for completing them. The game starts with four major and four minor objectives from a pool of twelve, and completing any three is considered a win. This changes the face of the game completely!


More »

facebook

Facebook Asked to Pull Scrabble Game

Hasbro, the makers of the word game Scrabble, have asked Facebook to remove its popular online take on the game, Scrabulous because of copyright infringement.

"Letters have been sent to Facebook in the United States regarding the Scrabulous application," said a Mattel spokeswoman in Britain.

"Mattel values its intellectual property and actively protects its brands and trademarks.

"As Mattel owns the rights to the Scrabble trademark outside the United States and Canada, we are currently reviewing our position regarding other countries."

Hmm, while it may seem silly, I believe Scrabble is an entirely original game, as in it's not one of these throw-offs of games created in the middle ages or ancient china. I wonder if they makers of Scrabulous can get away with a name change only?

Facebook Asked to Remove 'Scrabulous' [NYT]


poopies

Lesbo In Scrabble DS? You Ain't Seen Nothing...

Our own Luke Plunkett recently pointed out that the word "lesbo" is in the list of Scrabble DS suggested words, and elaborated that if he'd known that the Scrabble dictionary were so naughty, he'd have "played a lot more Scrabble."

Well suffice it to say, I intend on playing a bit more Scrabble, too, based upon this update from a reader:

Hey, my wife was playing ds scrabble and it suggested the word CUNT...Just thought it was way funnier than Lesbo
Cunt is funnier than lesbo. It really, truly is.

[image]


nerf ea

EA And Hasbro Go Casual

A couple weeks back Hasbro worked a deal to buy back their casual game licenses from Atari, leaving me wondering what big plans they had in store for their classic board game titles like Scrabble, Monopoly, and Yahtzee. Well now we know. Hasbro has now entered into a licensing agreement with EA, granting them the exclusive rights to develop titles based on several of the company's intellectual properties for consoles, mobile, handheld and PC platforms. Not limited to board games, the agreement also includes popular children's properties like Nerf, Tonka, and the Littlest Pet Shop.
"Our toy and game brands have been family-favorites for decades, and aligning ourselves with EA will result in broadening the reach of our brands through the 're-imagining' of these beloved entertainment icons in all key digital categories," said Brian Goldner, Hasbro's Chief Operating Officer.
There's a scary word. Re-imagining. "What if the Monopoly pieces had guns?" No re-imagining please! More »

praise lathander

Ten More Years Of Atari D&D

Neverwinter Nights fans rejoice! Atari parent company Infogrames and Hasbro signed a new agreement that extends property rights for the Dungeons & Dragons universe for ten more years, up until the year 2017. Atari has been doing a lovely job with Neverwinter Nights as well as the Baldur's Gate series, crafting some of the best D&D video games since the glory days of the SSI gold box titles. The agreement also sees Hasbro buying back the rights to several of their popular board games, including Scrabble, Risk, Battleship, Boggle, and Simon...perhaps fearing Atari would pull a Jenga on them. More »

eye of judgment

Sony Taps Hasbro For EOJ Cards

Eye of Judgment's crack factor just got kicked up a few notches as Hasbro announces an agreement with Sony to produce and distribute cards worldwide for the upcoming camera card game for the PS3. Why crack? As some of you may know, Hasbro is the parent company of one Wizards of the Coast, producers of a game called Magic the Motherf***ing Gathering (they shorten it sometimes), the game that launched a thousand CCGs and cost me thousands of dollars in the late 90's before the intervention. More »

feminism is dead

Dream Life TV: Reinforcing Stereotypes, One Foolish Purchase at a Time

I once read a comment on Terra Nova about the way children play that said "boys control their dolls, girls are their dolls". Since then I've devoted a lot of pondering to this statement, and in a general sense, I think it's probably true. It seems that boys' toys are more geared towards supplying gadgets, monsters, and a cast of characters, while girls are marketed idealized avatars. More »

nintendo

Coming Soon: Nintendo Monopoly

I haven't played Monopoly since a strategically necessary stick-up of the Monopoly bank resulted in me coughing up bloody Community Chest cards and a large cardboard 'v' uncomfortably splaying open my posterior. More »