While most of New York’s Javits Convention Center is occupied by the the press, buyers and exhibitors of Toy Fair 2016, over in the North Hall they’re holding the first annual Play Fair. You know, for the kids.
Given the recent hubbub about Rey toys, or the even earlier concerns about a lack of toys based on the female heroes in Star Wars Rebels, it’s no surprise that Hasbro wants to join the fray. After her appearance in last night’s episode of the show, the company has revealed that Princess Leia is heading to the Rebels…
Having already sold umpteen-bajillion units in Japan, the wildly popular Yo-Kai Watch toys have finally arrived in the States. Let us dance with them.
When it comes to Nerf warfare, accuracy always takes a backseat to firepower. Your ability to nail a target with a single shot means nothing when they can return fire with a massive onslaught of foam ammunition. And that’s exactly why this Nerf Rival Zeus upgrade is so utterly brilliant.
We’ve all had flying toys that don’t actually fly. From little tin planes to hulking Millennium Falcon replicas, it’s fun to imagine if the toy worked like the real thing. Well, one anonymous quadcopter enthusiast didn’t imagine with his new Hasbro First Order Special Forces TIE Fighter. He made it fly.
Trypticon. Omega Supreme. Scorponok—three of the biggest Transformers toys ever made. Hasbro wants to bring one of them back, and it’s up to fans to decide. This is not going to be easy.
In the board game world, Monopoly has undergone more facelifts over the past few decades than an aging movie star. But now, after going mostly unchanged for over 50 years, it’s time for Risk to finally get some fresh paint, polish, and redesigned game tokens.
I didn’t make it to Comic-Con 2015, but there was no way the show was going to pass without taking a pass at some of Hasbro’s Transformers exclusives, including the return of the original Decepticon combiner terror, Devastator.
Here’s our first look at the toy version of Victorion, the first all-female Transformers combiner. Fans voted on her name, gender, modes...color scheme. Maybe this fan voting thing isn’t so great after all.
Big, big news for Star Wars toy fans—Hasbro has announced a slew of Star Wars toys including some cool announcements that are coming to destroy your wallet. We’ve gathered all the news for you to see, including an up-close video of the incredible new Force Awakens TIE Fighter!
The San Diego Comic-Con 2015 dealers room opens its doors on Wednesday evening, launching an extended weekend filled with standing in line to get limited edition stuff. Here’s what’s worth waiting for.
As a wise ape robot once said, “the seeds of the future lie buried in the past.” This weekend at Botcon Hasbro revealed its upcoming Transformers releases for 2015 and early 2016, and its filled with familiar faces.
“All I want to do/is see six robots turn into/a giant woman.” Hasbro’s Fan Built Combiner poll culminates in the creation of Victorion, the most together combiner team Transformers has ever seen.
Marvel might be skipping SDCC, but its exclusive toys aren’t — Hasbro’s latest figure set for the Con would like to remind you that Ant-Man is coming out, and it’s going to do so by housing some Ant-Man figures inside the shouting head of Hank Pym. Pretty weird!
Leaked this weekend via website and retail listing, Platinum Games’ Transformers: Devastation is officially a real thing, and it looks just prime.
Over at Pure Xbox they’ve secured what they say are leaked screenshots for a soon-to-be-announced Transformers brawler from Activision. Maybe, maybe not—all I know for certain is the shots depict a game I’d love to play.
Once upon a time there were two Decepticon leaders. One was officially Megatron, or as close to Megatron as Hasbro could get these days. The other was Apollyon, the third-party creation from X-Transbots.
An untested leader, a gung-ho cadet, a rebellious youth and a hulking brute stranded on Earth with a hundred or so of the galaxy's toughest Decepticons. I haven't been this excited about a new Transformers animated series since Beast Wars.
And you thought the lightsaber from the Episode VII trailer was dangerous. Announced today at Toy Fair in New York City, Hasbro's Star Wars Bladebuilders line finally allows fans of the series to invite new ways to chop their damn hands off.