A new Star Wars movie is hugely important. New merchandise for it, just so—which is why one of the biggest reveals of yesterday evening’s Rogue One panel at Celebration Europe included Felicity Jones getting her very own Jyn Erso action figure. Now we can have a closer look.
While it would be much more impressive if the Android-looking tablet the San Diego Comic-Con exclusive Soundwave transformed into actually worked, turning something so flat into a robot with such presence is still quite a feat.
Just because it has the word “party” in front of it doesn’t make what the Weird Al Yankovic-voiced Cheese Sandwich is riding on any less of a tank.
This is what the first official Transformers animated series for adults looks like. So far, so good.
Last year Transformers fans from around the world voted the first all-female combiner team into existence. Now Toy Time finally gets the chance to combine six robots into on giant robot woman. Rust Renegades, combine to form Victorion!
Pulling a Pokemon for the second installment of Level-5's kid-friendly ghost-hunting series, Yo-Kai Watch 2: Fleshy Souls and Yo-Kai Watch 2: Bony Spirits come to the U.S. 3DS this fall, along with a ton of corresponding merchandise.
Aw look, he’s made a little kitty cat friend.
In all my years of toy collecting I’ve never managed to fully assemble one of Hasbro’s Marvel Legends Build-A-Figure sets. I’ve also never recorded a Toy Time video without a beard. First time for everything, I suppose.
Last year Hasbro let Star Wars fans vote for which character they’d like to see join The Black Series of premium figures. Mandalorian explosives expert and graffiti artist Sabine Wren got second place. Second place is looking pretty good.
The magic of friendship takes on exciting new forms at Toy Fair 2016's Hasbro showroom. Sometimes it’s little ponies. Other times, giant dragons.
Back in December I showcased the handful of toys based on Level 5's Pokemon-esque Yo-Kai Watch game and TV show. Judging from the new figures, plushies, watches and trading card game in Hasbro’s Yo-Kai space at Toy Fair, that was just the tip of a very large iceberg.
While most of New York’s Javits Convention Center is occupied by the the press, buyers and exhibitors of Toy Fair 2016, over in the North Hall they’re holding the first annual Play Fair. You know, for the kids.
Given the recent hubbub about Rey toys, or the even earlier concerns about a lack of toys based on the female heroes in Star Wars Rebels, it’s no surprise that Hasbro wants to join the fray. After her appearance in last night’s episode of the show, the company has revealed that Princess Leia is heading to the Rebels…
Having already sold umpteen-bajillion units in Japan, the wildly popular Yo-Kai Watch toys have finally arrived in the States. Let us dance with them.
When it comes to Nerf warfare, accuracy always takes a backseat to firepower. Your ability to nail a target with a single shot means nothing when they can return fire with a massive onslaught of foam ammunition. And that’s exactly why this Nerf Rival Zeus upgrade is so utterly brilliant.
We’ve all had flying toys that don’t actually fly. From little tin planes to hulking Millennium Falcon replicas, it’s fun to imagine if the toy worked like the real thing. Well, one anonymous quadcopter enthusiast didn’t imagine with his new Hasbro First Order Special Forces TIE Fighter. He made it fly.
Trypticon. Omega Supreme. Scorponok—three of the biggest Transformers toys ever made. Hasbro wants to bring one of them back, and it’s up to fans to decide. This is not going to be easy.
In the board game world, Monopoly has undergone more facelifts over the past few decades than an aging movie star. But now, after going mostly unchanged for over 50 years, it’s time for Risk to finally get some fresh paint, polish, and redesigned game tokens.
I didn’t make it to Comic-Con 2015, but there was no way the show was going to pass without taking a pass at some of Hasbro’s Transformers exclusives, including the return of the original Decepticon combiner terror, Devastator.
Here’s our first look at the toy version of Victorion, the first all-female Transformers combiner. Fans voted on her name, gender, modes...color scheme. Maybe this fan voting thing isn’t so great after all.