It had a script. It had the backing of two major film studios. It had the support of Lord of the Rings director Peter Jackson.
At the Future of Television East conference last week, Microsoft's Frank O'Connor sat on a panel that focused on the grail of transmedia.
SAN DIEGO, California – Peter Jackson has been a gamer his entire life, so when Microsoft hired him to produce the movie version of Halo, there was genuine excitement in the air.