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Posts Tagged “
Halo 3
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Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the Halo 3 "Believe" ad campaign featured no gameplay footage, instead creating a mood using strong imagery that stirred the audience in a way simply looking at a video game could not. Last night the campaign received best in show at The One Show, an annual worldwide advertising awards show that celebrates great ideas in marketing.
Halo 3 Believe just keeps on winning. [Adland]
Halo 3 Keeps Winning (Advertising) Awards
Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the Halo 3 "Believe" ad campaign featured no gameplay footage, instead creating a mood using strong imagery that stirred the audience in a way simply looking at a video game could not. Last night the campaign received best in show at The One Show, an annual worldwide advertising awards show that celebrates great ideas in marketing. "The 'Believe' campaign catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional rapport with the audience," said Mary Warlick, CEO of The One Club. "The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."Just last week the campaign walked away with the Grandy, the top honor at the 2008 International Andy Awards. Halo 3 shall truly go down in history as one of the best (advertised) video games of all time.
Halo 3 Believe just keeps on winning. [Adland]
Cinco de Mayo Means Double The Halo 3 XP For Some Reason. This weekend leads into the Mexican holiday that commemorates the victory of General Ignacio Zaragoza Seguín over French forces in the Battle of Puebla, giving everyone else an excuse to get mucho sloshed on Coronas and margaritas. It also, for some strange reason, means that Halo 3 players will gain twice the experience in game with "Fiesta" style rule sets. As Bungie.net states "Cinco De Mayo requires both the Heroic and Legendary map packs for participation." Good times!
halo 3
Newer, Better Halo 3 Toys
Look, there's nothing wrong with McFarlane's Halo line. They're nice figures. It's just, McFarlane are known for stuff with a little more size, and a little more detail, than the wee little figures they've released thus far. Now this new stuff, it's more their style. They've just announced two new lines for the end of the year: two 12" Master Chiefs (one a Wal-Mart exclusive) and the "Legendary Collection", a series of "non-articulated large-scale" figures that includes the Chief, Arbiter and a Brute Chieftain. The 12" figures are due in September, the Legendary Collection in November.
toys
A Halo 3 Spartan Straight From Hell
I am not allowed to go to the San Diego Comic Con this or any other year, mainly because my penchanted for buying anything plastic, articulated, and limited edition would send me to the poorhouse faster than...well, faster than my normal lifestyle, which says a lot. SDCC sees tons of limited edition toys every year, and these two from McFarlane Toys would surely get my wallet open, silly concept or not. Sold together, the clear CQB Spartan
is joined by the not-so-clear Spartan Soldier EVA "HellSpartan"...basically Spawn-painted Spartan armor. Considering Spawn has been everything from anime to commando to samurai to refridgerator repairman, this really isn't that far a stretch. Right now it looks like some hobbyist kitbashed the thing together, though I am sure it will look lovely sealed in its little, limited-edition package. I'm going to just start sending McWhertor money now, build up a fund so he can grab me one of everything when he stops by this July.
'HALO 3' COMIC-CON EXCLUSIVE FIGURE ANNOUNCEMENT & PHOTOS [Spawn.com - Thanks Juan!]
media
Most Unintentional Halo 3 Betrayal Falls From Sky
Imagine Master Chief hanging out with Chicken Little. A Warthog drops from the sky and kills Master Chief. And Chicken Little is left with nothing to do but spend hours reviewing tape, discovering just who made the sky fall on our lovable hero/Little's fiance. Wait...was Chicken Little a girl? Was Master Chief a boy? Can we get some confirmation on this stuff before proceeding with the lame metaphor?
Thanks Jason!
deals
Wait! You Might Not Want To Buy The Halo 3 Legendary Map Pack
Did we get your attention before it was Too Late? We hope so. Because if you were already interested in picking up Ninja Gaiden II, pre-ordering the game at Circuit City will score you the Halo 3 Legendary Map pack free. While the process isn't instantaneous, Circuit City will email you a redemption code within a week of your order. And seeing as Halo doesn't seem to be going anywhere in the near future, it could be a decent way to save yourself ten dollars 800 Microsoft Points.
Ninja Gaiden II (Xbox 360) [Circuit City via Xbox360Fanboy]
halo 3
The thing I hate about downloadable content? The download speed gives everyone time to rush to their computers and mail us about said downloads, resulting in a flood of emails all telling us the same thing. I've randomly selected one email to represent you all in delivering the news that the Halo 3 Legendary Map Pack is now available.
Halo 3 Legendary Map Pack Live
The thing I hate about downloadable content? The download speed gives everyone time to rush to their computers and mail us about said downloads, resulting in a flood of emails all telling us the same thing. I've randomly selected one email to represent you all in delivering the news that the Halo 3 Legendary Map Pack is now available. Hey Kotaku - a million people have probably already told you, but Halo 3's legendary map pack is up for grabs. Download speed is a bit of a crawl, as is probably to be expected, although at least it hasn't destroyed Xbox Live like the recent COD4 map pack did.Thanks Tim! Me? I'm going to hold off on dropping 800 points on the new maps until doing so doesn't completely distract me from working. Might pick up the free theme though, just to support our space marine troops.
halo 3
Marketing Halo 3 - Finding Master Chief's Humanity
At the MI6 marketing conference earlier this week, various Microsoft staffers presented a talk outlining how they successfully marketed Halo 3 to the masses. They explained how their main goal in expanding the audience for the third installment of Bungie's saga was to put a more human face on Master Chief.
"The marketing statement was really based around Master Chief. We did some research, and found out that people thought of Master Chief the same way they think of Robocop and the Terminator, a killing machine... we had to humanize him to reach a broader audience."To this end they created the 'A Starry Night' advertisement, which gave us a rather heart-wrenching look at MC as a child, as well as the famous diorama commercials, which showcased his heroism. They talk also covered the Crackdown beta, which invested players in the game. Hit up Gamasutra for a full writeup of the talk. You'd have thought all the marketing strategy they needed was calling the game Halo 3.
Analysis: Microsoft On The Secrets Of Marketing Halo 3 [Gamasutra]
clips
Halo 3's Legendary Map Pack In Motion
Screenshots? Bah. Video is the wave of the future! To wit, Bungie's latest "vidoc" focuses on Halo 3's upcoming Legendary Map Pack, combining video walkthrough goodness with good old witty banter from the map's designers and developers. If you want to get an in-motion perspective on the trio of downloadables hitting next week, there's 10 full minutes of animated goodness in the clip. Check out those "juicy" filter effects! For giant downloadable versions of the short, grab it from the official site.
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These Halo 3 Screens Are Legendary
Next week, April 15, Halo 3 gamers will be soaking in new, Bungie-created downloadable content, a moisturizing formula of Ghost Town, Avalanche and Blackout. Just imagine the slurs you can toss out in these new environments! I can't promise these 27 screen shots of the new Legendary Map Pack will convince you to drop the Microsoft Points on new multiplayer arenas, but I'm pretty sure fans of scaffolding and planks will be pretty darn excited to lay their rods and cones on this pic. Simply stunning in its plank-ticity.
red vs. blue
Red vs. Blue: Reconstruction
Rooster Teeth has a trailer out for the sequel to Red vs. Blue: The Blood Gulch Chronicles. Check it:
Now, clearly, these are production values in the upper 1 percentile, and we'd expect no less of Rooster Teeth, and I'm not gonna hate on it. But can I ask a question? How come any elected-office character in a military-genre movie has to have a condescending Southern accent?
It's like a British friend of mine once said about the stereotype of his accent: "If I am in a Star Wars movie, then I command the Death Star."
That said, I can't wait to see (and hear) where this is headed.
RVB: Reconstruction {Rooster Teeth, embedded video courtesy of Slackerchan at Gametrailers]
bungie
Halo 3's Forge Gets Filtered
Enterprising map makers and modders will have a handful of new toys to play with in Halo 3's Forge creation tool when the Legendary Map Pack ships. And while new scaffolding and tweaked shipping containers may get you moist, it's the new suite of visual filters that may excite Halo fans most. The latest Bungie weekly update reveals the latest Forge improvements, including funky and fresh filters that will give your map a "juicy", "gloomy" or "old timey" look. That's great and all, Bungie boys, but what we need is the ability to generate lens flare under any lighting condition. We require massive amounts of lens flare!
Bungie Weekly Update: 4/04/08 [Bungie.net]
mcfarlane toys
An Easier Way To Get Hayabusa Halo Armor
I'm with Dan from TBBPS on this one. Why bother spending your time skull hunting when you can simply lay down $13.99 to preorder the upcoming Hayabusa Spartan action figure from Entertainment Earth? Part of series 3 of the McFarlane Toys Halo 3 line, this little red gem of a toy not only keeps you from having to hunt down all those skulls (something I never bothered with), but you can also carry it around with you, whipping it out at parties to impress women and men alike. Trust me, there is nothing more attractive than a guy that carries around action figures in his fanny pack. Perhaps it will even come with the elusive katana, or an action feature akin to Cortana's magically glowing crotch, currently haunting my fireplace mantle. The red Hayabusa Spartan is due in August, alongside a silver Master Chief, War Chieftain, Human Flood Figure, a Jackal Major, and whatever else the Toddster has up his sleeves.
Halo 3 Series 3 Red Hayabusa Spartan Soldier Action Figure [Entertainment Earth via TheBBPS]
media
Halo 3 Legendary Map Pack Trailer
If you can't wait for the Halo Legendary Map Pack, Bungie understands. And while they won't be releasing any maps earlier than their April 15th target, they are happy to give you a trailer to set the mood. It's a pretty decent watch (we have a particular penchant for the overtly dramatic), and it provides a solid glimpse of the new maps Avalanche, Blackout and Ghost Town.
Legendary Map Pack Trailer [Bungie] Thanks Preston!
halo 3
Mister Chief Visible From Space!
Either there has been some impressive organization between the hardcore Halo 3 community in the Congo, Uganda and Tanzania or the boys at Bungie are pulling a fast one on us. Considering that it's *sigh* still April 1 Pacific Time, we're guessing it's the latter. Kudos to the Halo teamsters for their subtle and cheery geek map.
Bungie Online [Bungie - thanks, Bradley!]
xbox 360
"Blackout" Completes The Halo 3 Legendary Map Pack
The third and final map to be included in the upcoming Legendary map pack for Halo 3 should be familiar to fans. Known as "Blackout," the map is a remake of Halo 2's "Lockout" and joins "Avalanche" and "Ghost Town" in the forthcoming downloadable. The official Bungie site has a quick Q&A with the "Blackout" design team in which much hilarity ensues. Ha ha. There are also pictures!
Legendary Map: Blackout [Bungie]
Halo 3 Heroic Map Pack - Just a friendly reminder that the Halo 3 Heroic Map Pack's now free to download. Anyone still playing the game online should know this isn't really an optional deal; if you don't get it, you won't be able to play in ranked Big Team, Social Big Team, Team Slayer and Rocket Race matches.
