That's a big number for a game, but not even a foot print in view of the world's population. 12 million people are not going to save the environment.

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One idea could just be to periodically/daily grant the player a certain amount of gold/silver/copper for certain periods of time where you have some of your electrical appliances/lights/etc turned off.

Thing is, though, would this meter be able to determine how much electricity a single household is saving at a given time? As in knowing the capacity or whatever? Seems doubtful, and maybe people could trick the system. Players would do it for a worthwhile reward.

If nothing else this could help give people a reminder to use less energy, and have lower bills at the same time. More money for the subscription amirite?

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Simply wouldn't get turned on by most players, and most players wouldn't really be that bothered about the rewards - It'd be copper, most likely, which when you get about level 50, is completely useless when compared to the quest rewards etc.

Anything more than copper would create an unfair advantage system - If you could play with fewer things turned on (Laptop on battery, router?) then you're going to benefit more than someone in a family household.

Especially considering that WoW is a paid for thing - This would be better targeted at larger social networking sites.

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Must be completely optional. Very cool idea.

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