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Girls On Gaming

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industry

Yes, Females Play Video Games (More Should Make 'Em!)

More data! CNN points out that according to the Entertainment Software Association, 38 percent of gamers are females and spend an average of 7.4 hours a week playing video games. What's more, they spend the rest of their time, doing other things. Not surprised! Sony Computer Entertainment's Torrie Dorrell points out:

Women are out there in significant numbers playing MMOs, action games, first-person shooters. What is lacking in the equation are women behind these games.

Dorrell is dead right. But things are changing — slowly.
Wooing women gamers [CNN via CVG via GamesRadar]

3:00 AM on Thu Mar 6 2008
By Brian Ashcraft
2,551 views, 67 comments

Latest by StevenRafael: @sn1per420: Ugh. You couldn't tell I was joking??? more »

girls on gaming

A Smart Article On Something Everyone Knows

Yes, yes. Women play video games, we know, we know, blah, blah, blah. As obviously insulting and simplistic as the Lancashire Telegraph's article "Girls Discover Joys of Gaming" could be, it's actually not. It's got nice quotes like this from a "game-her" (geddit?):


As soon as I've got the kids' tea sorted I go on the computer. It's a bit of me' time and a good way to relax. I play on it rather than watch TV and I suppose it's like a hobby.

The kids ask Can I have a go mum?' and I say No, this is mum's game.' I suppose I like that it's like visiting a different world. It's escapism.


There's also numbers like this: According to an online poll, 81 percent of women in England's North West are gamers. Take note everyone — not that girls play video games (durr), but this is how you write about it.
Girls Discover Joys of Gaming [Lancashire Telegraph via VH1]

4:00 AM on Thu Jan 10 2008
By Brian Ashcraft
1,436 views, 42 comments

Latest by n/a: I'm a girl (actually a woman, cause I'm already 29) and I love games. But it doesn't mean I like "Barbie the Island princess". My favourite games are Max Payne 1 and 2; Star Wars Knights of the old republic and more »

interview

On Women in the Industry (Jade and Ubisoft)

We didn't understand all the hype, really. While everyone was gibble-gabbling about Jade, we were so into the game's Creative Director Patrice. We even learned his last name! (It's Desilets.) Others focused more on Ubisoft producer Jade Raymond. MTV's Multiplayer blog has an insightful interview up with game journo Jane Pinckard about women in the game interesting. We've been big fans of Pinckard's blog Game Girl Advance for donkey's yonks. Anyway, here's what she has to say about the whole Jade Raymond media circus:

I don't know exactly how it happened, but I think Ubisoft noticed the amount of press that she was getting, and they did what most companies would do, which is they exploited that. I like Ubisoft and all, but they don't care about Jade as much as they care about their bottom dollar, and they're going to do what they think works. And if the GameTrailers interviews that have Jade on them get like 20 times the hits as any other product that they put out, what are they going to do? They're going to put her in front of the camera. I think they created a lot of resentment though, both internally and maybe externally. I think a lot of men were resentful of her stature, and maybe some of them thought she didn't deserve it, and they deserved it more or whatever. It's difficult. It's complicated.
More »

12:00 AM on Wed Dec 12 2007
By Brian Ashcraft
7,920 views, 95 comments

Latest by ripclaw: Not to be a grammar nazi here, but "I think a lot of men were resentful of her stature" - I doubt it. Status maybe. Although I'm sure a lot of men have an opinion about her stature as well more »

girls on gaming

Do You Have A Gamedar?

In case you missed the memo, we'll bring you up to speed: Just because women don't have penises, doesn't mean they aren't gamers. What's more, women in college play video games. USC student paper Daily Trojan profiles some female co-eds who are totally into games, blah, blah. Swell! That's ground we've covered before, so we'll skip that. Instead, we bring you this nugget:

Celeste McWhorter could probably identify [fellow female player] Soriano in the middle of Trousdale. She said she has gamedar, like gaydar for gamers, she informed me with authority.
More »

6:00 AM on Wed Nov 7 2007
By Brian Ashcraft
10,226 views, 144 comments

Latest by libertyGO: Hrmm~ I went to an all girls school and all my friends were gamers (from causual to RPG 'geek'). <_<; Looking back many of my friends that were girls are gamers (since the age of 7) except a few from high more »

ubisoft claims

Girls So Want Babies, Clothes and Cooking

Remember Ubisoft's propagation of female gaming stereotypes Imagine series for the DS? Sure ya do! According to French publisher Ubisoft, in-house research showed that pre-teen girls were interested in things like fashion, cooking and caring for animals and babies (and probably baby animals). The Imagine series is aimed at 6-14 year-old females. According to Ubisoft's Shara Hashemi:

We did research, and we are studying the market... that's what the girls actually like, so we should try to fulfill their needs... Those games were really designed for young girls who are just looking for fun games and ways to explore their favorite hobbies... From what we've seen, [the girls] didn't mention anything about being a police officer.

Thus, later this month will see clothes deigning and photo shoot coordinating Imagine: Fashion Designer, cooking with gas Imagine: Master Chef, sick animal vet sim Imagine: Animal Doctor and baby-sitting title Imagine: Babyz. (See that? See how they changed Imagine: Babies to Imagine: Babyz?) Next March, Ubisoft will release another DS title, Imagine: Figure Skater, and there are plans to expand to the Wii. According to Hashemi, "The games are built on ideas and concepts that every girl can relate to and they allow girls to expand their creativity while they're learning real facts and real-life concepts." Can't wait for Imagine: Glass Ceiling!
Ubisoft Talks Imagine [Multiplayer]

1:00 AM on Wed Oct 3 2007
By Brian Ashcraft
8,250 views, 86 comments

Latest by dowingba: @Recoil: I smell a new Ubisoft "drink rye and smack your kidz" game! more »

girls on gaming

Game Vixens To Look Up To

Top ten list for female gaming characters usually look like this. Old hat and mehsville. So! It's nice to see something, I dunno, different? Interesting? Over at ShinyShiny, they've put together a list of ten female game characters to idolize. They are: More »

12:00 AM on Sat Apr 14 2007
By Brian Ashcraft
7,719 views, 117 comments

girls on gaming

Girl-Friendly Game Covers

Don't judge games by their covers? Riiight. Blog Guilded Lilies has an insightful post up about doing just that. More »

4:00 AM on Mon Mar 12 2007
By Brian Ashcraft
2,817 views, 16 comments

kotaku magu

Kotaku Magu: Teen Vogue's Wii, We, Oui

Eds Note: This could either be a "Bad Wii Pun Watch" or a "Kotaku Magu." More »
hello kitty

Cover That DS Lite In Hello Kitty-ness

Maker of all things kawaii Sanrio has announced cuter than cute Hello Kitty and Charmmy Kitty decoration film for the DS Lite. The price is listed as open, but the Sanrio online shop is selling each sheet for 680 yen (US $5.90). Should go over big with little girls and Kotaku editors with pink DS Lites. Brian Ashcraft More »

6:22 AM on Tue Dec 5 2006
By Brian Ashcraft
4,556 views, 19 comments

glamour

Glamour Magazine: Girls Luv Playing With Wii

If you're not getting all your gaming news from Glamour magazine—and really, why aren't you— then you could've missed this big spread on the new console. Between articles on "why the wrong man can be so right for you," comes word that the Wii is fem-friendly. Here are five reasons why: More »

9:22 AM on Tue Nov 21 2006
By Brian Ashcraft
3,071 views, 26 comments

nancy drew

Nancy Drew Back In Tight Pink Shirt

Eons ago, we posted something on a Nancy Drew game. And of course made fun of it. The company that made it, HerInteractive, just dropped word that there's another game for us to make fun of as well! They write: More »

7:22 AM on Wed Nov 1 2006
By Brian Ashcraft
1,598 views, 24 comments

girls on gaming

The Girliest DS Lite On This Spinning Blue Globe

A cute game like Sega's Love and Berry needs a cute DS, but this cute? The above Lite has been covered in oh-so-kawaii stickers and outfitted with a card reader that integrates DS Lite game play and Love and Berry cards. If you're able to look at this saccharine and not squeal in delight, that means only one thing: this gear isn't directed at you. Me? I'm giddy. Brian Ashcraft More »

5:23 AM on Wed Jul 19 2006
By Brian Ashcraft
1,580 views, 13 comments

capcom

The Mother of All Japanese Girly Arcade Card Games

Capcom's Wantame is a breeding, dress-up doggy arcade rhythm game with collectible cards that synchronize with cute portable liquid crystal peripherals. That's everything could possible appeal to a Japanese girl under the age of 8. Heck, even that man in the photo is all giddy. Brian Ashcraft More »

3:22 PM on Thu Jul 13 2006
By Brian Ashcraft
1,145 views, 11 comments

japan

Consoles Explain Desires of Japanese Women

The latest issue of Otona Fami (Famitsu for adults, minus the hardcore gaming bit), a study's been published that gauges interest in the Wii and the PS3. A survey of 216 folks showed that 73.6 percent were interested in buying a Wii, 16.7 percent wanted a PS3 and 9.7 percent didn't want either and were content watching bad Japanese TV. More »

5:21 AM on Thu Jul 13 2006
By Brian Ashcraft
394 views, 5 comments

sega

The Love & Berry Beach House Defines Tacky

Late last month, we reported that Sega's popular girly card game Love and Berry was getting its own beach house. Famitsu sent a photographer out to Kanagawa Prefecture to take pics of the giant, tacky pink structure. Besides Love and Berry arcade games and branded goodies, the beach house serves up healthy food like hot dogs and curry rice. There are ice cream floats: melon for Mushi King, blueberry for the character Berry and strawberry for the character Love. Parents are bound to get headaches, but not from the ice cream. Brian Ashcraft More »

1:22 PM on Mon Jul 10 2006
By Brian Ashcraft
557 views, 7 comments

Latest by Barts_706: Hey, if anyone actually goes to Japan, this place is located on the beach in Enoshima, right next to the station. The Enoshima island itself is located near Tokyo, very close to Kamakura (which is a place to see), so more »

sega

Surf's Up, Love and Berry Seaside Clubhouse!

This summer, Sega's popular girly card game Oshare Majo: Love and Berry is coming to the beach. Earlier this year, a Love and Berry clothing line was launched. There are pencils, bags and loads of other pink crap. So Sega's gonna set up shop on a beach in Kanagawa Prefecture. Along with the Oshare arcade machines (which are actually more common in toy stores), there will be Love and Berry cards, bathing suits and clothes for little girls to beg their parents for, when the kids should be out doing free things like building sandcastles and swimming. The clubhouse closes August 31st. The beach is open forever. Brian Ashcraft More »

12:22 PM on Mon Jun 26 2006
By Brian Ashcraft
582 views, 1 comment

Latest by Yetanotheruninspiredscreename: A love and berries game is apparently coming out for the DS that uses a card reader attachement in the gba slot. It uses the arcade version cards. The love and berries arcade game is incredibly popular with girls which more »

robert summa

Search For the Perfect Gamer Babe

Kotaku comenter and Coolest Game Room entrant Robert Summa at AOL Joystiq points to British fashion label Joystick Junkies' search for the perfect models to represent the brand. According to the label's site: More »

6:22 AM on Mon Jun 19 2006
By Brian Ashcraft
1,273 views, 8 comments

ds lite

The Must Have DS Game for Little Japanese Girls

It was inevitable. Sega's milking that Oshare Majo: Love and Berry cash cow for every last drop and has announced a DS version. The uber popular arcade/card game has captured the imagination of little girls and the wallets of doting parents. Called "Fashionable Witch: Love and Berry" in English, the arcade game features mini-games and rewards players with cards. So far, 153 million cards have been shipped, and a Love and Berry clothing line was launched this Spring. More »

8:22 AM on Thu Jun 1 2006
By Brian Ashcraft
2,712 views, Comment

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