• pc gaming

    NVIDIA Dumbing Down Their Product Line

    Anyone into computer gaming knows NVIDIA is one of the biggest names in video cards today, but imagine being new to PC gaming, knowing nothing at all about video hardware, and wandering into a Best Buy to try and determine which graphics solution suits your needs. It's like being a man sent to the grocery store for feminine hygiene products (should I get Super?), only slightly less embarrassing. NVIDIA's VP of Content Business Development Roy Taylor says that the company is working to make their products more consumer-friendly.

    "It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained. "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."
    It remains to be seen how exactly they'll manage this - perhaps a big white box that says "Will run World of Warcraft" on it, but it's nice to see them moving in a more consumer friendly direction.

    NVIDIA to "simplify" product range [GamesIndustry.biz]

    9:40 AM on Wed May 7 2008
    By Mike Fahey
    3,609 views, 99 comments

    Latest by Chef: @Woodwater: This just makes me think that they should make a Crysis Solitaire, which may set your card on fire more »

  • pc hardware

    New Nvidia Series Catering To The Great Unwashed

    The usual strategy for releasing new graphics cards is as follows: company releases ridiculously expensive graphics card, few can afford it, then as its technology ages it gets cheaper and trickles down to the lower ends of the market. Nvidia's strategy for its new GeForce 9600 GT is a little different: it's being pitched directly into the massmarket. The 9600 GT is the first card in Nvidia's GeForce 9 series, and instead of coming in at a silly-expensive price will launch in the entirely reasonable $169-189 range. Bold new territory for a graphics hardware company, then, but it also shows Nvidia are serious about this whole PC gaming alliance deal, as it gives a good slap in the chops to the "upgrading is too expensive" argument.
    [Nvidia Product Page]

    9:30 PM on Fri Feb 22 2008
    By Luke Plunkett
    8,079 views, 87 comments

    Latest by DMBainbridge: Bull. This will be more like $200 to $250 market price for at least the first few months. more »

  • pc

    GeForce Gamers Get Free Cake From Valve, No Lie

    OK, so I lied. The cake remains a lie, but a free copy of Portal doesn't. Effective immediately all NVIDIA gamers can download a free copy of Portal: First Slice, a special version of the game we all know and love, for free direct from Valve.

    To get the game you just need to hop onto the Steam site and run a bit of auto-detection software. If it finds NVIDIA hardware it will give you the game free of charge. The link to the freebie will also be included in all NVIDIA drivers moving forward.

    "More Steam gamers, including myself, play on NVIDIA hardware than any other GPU," said Doug Lombardi, vice president of marketing at Valve. "That's a testament to the company's long history of innovation and quality. By working together with NVIDIA to expand our development, distribution, and marketing efforts, we're increasing our ability to serve the millions of NVIDIA customers logging onto Steam and help us prepare for our next generation of content."

    The First Slice version of portal is just a taste, Lombardi said, the first third or so of the full game.

    NVIDIA Steam [Steam Games]
    More »

    12:00 PM on Wed Jan 9 2008
    By Brian Crecente
    18,005 views, 112 comments

    Latest by Ryuuzaki: This is REALLY OLD news now more »

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