When Cliff Bleszinski was born, he was "Clifford Bleszinski". Then he became "CliffyB". Then he didn't want to be "CliffyB", he wanted to be "Cliff".
Two games into the third-person-shooter Gears of War franchise and series designer Cliff Bleszinski is so not burned out. "There have only been two Gears games," says Bleszinski.