It's bad enough that we have to put up with countdown clocks that lead to big-name video game reveals. Now we're counting down to soda? While the countdown clock at MountainDewGameFuel.com is technically counting down to the start of the Choose Your Side sweepstakes, where players collect tokens for chances to win prizes from J!nx, Razer, and Alienware, we're still effectively counting down to the launch of a beverage. Do we really have to do this?

2009 World of Warcraft Mountain Dew Game Fuel Launches May 15 [WorldofWar.net]

Not only is Mountain Dew switching genres and publishers, they're also switching up their strategy for the World of Warcraft Game Fuel releases, introducing much-needed player-versus-player combat to the sugary soft drink market. Do you choose the cherry-citrus tang of Horde Red, or the smooth wild fruit taste of Alliance Blue? Does in-game allegiance carry over to the soft drink aisle, or can a player rocking a Gnome Warrior online partake of a drink with an Orc Shaman plastered across the label?

The answers to these questions and more come this summer, when the unholy alliance between Mountain Dew and Blizzard hits store shelves.