<![CDATA[Kotaku: game crazy]]> http://cache.gawker.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: game crazy]]> http://kotaku.com/tag/game crazy http://kotaku.com/tag/game crazy <![CDATA[ Game Crazy's Black Friday Ad Elicits Thrills, Chills ]]> As a part of our ongoing quest to provide you with Black Friday deals from every store in the entire country, we give you Game Crazy's four-page Black Friday ad, bursting with delicious savings.

As is often the case with Black Friday ads, you may not find the freshest games on Game Crazy's list if you poke about there are some rather nice deals, especially on early Friday morning, when you can get Far Cry 2 for the PlayStation 3 or Xbox 360 for only $39.99. Otherwise it looks like a nice shop for picking up on some older games you might have missed. Assassin's Creed and Rainbow Six Vegas 2 for $9.99 is nothing to sneeze at, and if you've never played The Darkness, $4.99 is a completely insane price.

Hit the jump to browse all four pages, oddly stylized to look like blown up comic strips from the 1950's. Marketing people are so crazy.

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Kotaku-5099328 Wed, 26 Nov 2008 12:00:00 MST Mike Fahey http://kotaku.com/index.php?op=postcommentfeed&postId=5099328&view=rss&microfeed=true
<![CDATA[ The 100 Retailer Pop Quiz - What Gaming Console Should We Buy? ]]> Being a video game retail outlet employee is a very important job in the gaming industry. While the more net savvy gamer might occasionally get a chuckle out of a bit of misinformation overheard at their local store, every day hopeless, helpless parents look to them like modern-day gurus, only instead of joining caravans to climb mountains they're climbing into Caravans and Mountaineers, the dreams of their little game-hopeful children riding on the wisdom or lack thereof delivered from some mildly annoyed customer service representative's mouth. For them, these fellows are the end all, be all when it comes to gaming. We're all plugged in, but what kind of information would we find if - just for a moment - we pretend we're as disconnected as some parents today?

I decided to see what sort of guidance the lost parents, aunts, and uncles get from video game retail by presenting one hundred stores with one question. "What video game system should I buy for a 15 year-old boy?"

Store Breakdown:
The 100 telephone calls were divided between three retail chains - Game Crazy, up and coming franchise chain Play N Trade, and retail juggernaut GameStop. I called 25 stores each for the first two, with GameStop taking up the remaining 50 as a nod to the enormous size and reach of the company.

The Process:
The process was relatively straightforward. Forgetting everything I know about video game consoles, I was to call 100 video game retail outlets, posing as a man who has a nephew who is going to turn 15 (I do, eventually), who would like to buy him a game system for his birthday. Having spent several years in the video game retail business, I figured I could come off as ignorant rather well.

Why 15? I figured it was a number that represented a good middle point in gaming life. Old enough to have a unique identity while not quite old enough that the person on the other end of the phone doesn't start wondering why I didn't just send him into the store with money like all the other parents do.

I did set a few ground rules.

No leading the employees. I could give no other information about my "nephew" other than the fact that he is to be 15-years-old and has no gaming systems. I have no knowledge of his likes or dislikes, his activity schedule, etc.

No naming a console until the representative on the phone does. Which game system should I get him? Saying the name of a system before getting an answer could spoil the results.

With those simple guidelines in place, I proceeded to lose all the recent calls I had stored in my cell phone. The calls were place over the course of a two-week period that ended on Saturday the 13th of September, 2008. Retail locations were picked in a random fashion from all across the U.S., using store locators with random zip codes and sometimes by simply closing my eyes and picking one. Random comes in all flavors. The results come in convenient pie graph form.

100retailerquiz.jpg You might notice a slight balance issue here. Let's take a closer look at the numbers and how they came about. Keep in mind here that the pros, cons, and quotes listed after each console come from answers that were both for and against them, and do not represent my opinion of any of the consoles.

Xbox 360 - 64%: The Xbox 360 hands-down came out on top of the console heap as far as retail employees were concerned, beating out the Wii (for the most part) and PlayStation 3 by a very wide margin. Apparently 15-year-old boys and the Xbox 360 were made for each other. Out of all the responses I received to my questions, those who gave the Xbox 360 as an answer generally didn't dance around the decision.

Pros:

Largest game library with widest selection
Best system for online games
More user friendly

Cons:

Hardware reliability
Not as powerful as the PS3

Game Recommendations:

Most retailers couldn't or wouldn't choose just one game, instead listing off the different genres - racing, shooting, sports, etc. There were a few standouts, however. Four stores recommended Soul Calibur IV right off the bat, and several mentioned Halo 3 and Call of Duty 4: Modern Warfare as stand out titles. One guy even suggested I pick up Saint's Row...for my fifteen-year-old hypothetical nephew. Also, while not identifying it as one of the system's best games, Star Wars: The Force Unleashed was mentioned many, many times. It's available for pre-order, you know. *checks watch* Oops, too late.

Quotes:
"The 360 is the sweet spot for gaming consoles."
"It's the more user-friendly system."

Xbox 360 or Wii - 18%: A surprising number of employees across all three chains wouldn't answer the question without at least asking one question - is your nephew and indoor child, or an active outdoor child? A more active child would love the Wii, while one prone to sitting still would prefer the Xbox 360. Given that my criteria for asking the question didn't allow me to offer specifics about my theoretical nephew, I had to record the double answer. I guess that whole Wii60 idea people were kicking about prior to the Wii launch isn't as far fetched as it first sounded.

Quotes: "If he never had a video game system before he might like the Wii."

PlayStation 3 - 15%: While the Sony system was glossed over by a majority of the stores questioned, a few championed the power and majesty of the PlayStation 3, many voicing their answer in very similar ways. "Personally, I'd go with the PlayStation 3" was something I heard quite a bit during this process. Well, nearly a dozen times, but in the grand scheme of things that's huge.

Pros:

Pros for the PlayStation 3 basically came down to technology. While a few answering stores cited Blu-ray as big benefit, most simply explained that the PlayStation 3 was the most powerful system, and had the biggest potential of all three consoles.

Cons:

Limited game library
More technology than a teen needs

Game Recommendations: Once again, retailers don't seem to like narrowing things down to one title. Metal Gear Solid 4 got a couple of nods, of course, as did Uncharted: Drake's Fortune. Other than those, my best bet was to bring the hypothetical little guy in to pick one himself. Oh, and Star Wars: The Force Unleashed was definitely available for pre-order.

Quotes:
"The PS3 is the most reliable system on the market right now"
"There's some great stuff to play on the PlayStation Network" - notable as only one retailer mentioned downloadable games

Nintendo Wii - 1%: This low score for Nintendo's console is a direct reflection of the age I picked. We all know this. If I had said 10-year-old then the graph would look very different, but according to many a store he's right at that age where he'll be growing out of it - and about 50 years too early for liking it a second time.

Pros:

Promotes physical activity
Whole family can play

Cons:

Many of the games aren't good
Too "cartoony"
Better graphics on other systems

Recommended Games: From the one store that flat-out suggested I buy fake-boy a Wii, Super Smash Bros. Brawl.

Quotes:
"The Wii is for younger kids - and old people." Yes, he really did say this.

PS3 / Wii - 1%:
This recommendation was pretty much the same thing as the Xbox 360 / Wii combo answer. For a more active child get the Wii, for a more sedentary one get the PS3.

PS3 / Xbox 360 - 1%: If it's going in the family room, get a PS3 for Blu-ray. If it's going into a bedroom, get an Xbox 360. Apparently teens don't need private Blu-ray players.

For those of you interested, here's the breakdown by store.
featstorebreakdown.jpgKudos to GameStop for the more creative suggestions.

The Conclusion:
So what knowledge can be drawn from these results? One could say that game stores in general are strongly biased towards the Xbox 360, but there are more factors weighing in here than simple preference. It's the system they've sold the longest, and it does indeed have the largest library of titles at the moment, so the majority of their day is spent staring at a giant wall of 360 games next to relatively smaller PlayStation 3 and Wii sections.

While the poor showing of the Wii is mainly an indicator of the perceived age range of the product, it certainly says something about Nintendo's failure to capture the imagination of the more mainstream gamer in its quest to capture a more atypical market. Luckily for Nintendo, however, more parents are seeing the Wii on television or hearing about it from friends and colleagues that by the time they hit the store to buy one they don't have to ask which console they need.

Which leaves us with the PlayStation 3. Even the most ravenous Sony fan has to admit the the library of games is small, but Sony generally doesn't stay small for long. I've a feeling that if we were to revisit this experiment in a year we'd see some very different results. I surely hope so, as right now gap is a bit too wide for my liking.

The only question that remains is are the parents that seek the help of these 'gaming gurus' being led astray? While the presence of substantial multi-console suggestions and probing questions instead of snap judgments is heartening, the answer to that question is ultimately up to you.

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Kotaku-5050453 Tue, 16 Sep 2008 13:00:00 MDT Mike Fahey http://kotaku.com/index.php?op=postcommentfeed&postId=5050453&view=rss&microfeed=true
<![CDATA[ Game Crazy Launching GTA IV At Midnight ]]> gamecrazy_logo.gifThe country's second largest videogame chain is getting isn't content with merely having all of their stores opening up at midnight for the launch of Grand Theft Auto IV. Game Crazy is also hosting the Extreme GTA IV Experience at 10 locations scattered across the U.S., featuring prizes, limited-edition merchandise, and an exclusive GTA IV faceplate for the Xbox 360. Gamers attending the 'Experience' will also get a special text to win number that enters them in a drawing for two plane tickets to anywhere in the U.S. and $1,000 in mad money.
"New Grand Theft Auto games are always a huge event in the gaming community and this one is sure to be no exception," said Wes Sand, senior vice president at Game Crazy. "Rockstar has outdone itself again by making GTA IV completely immersive and interactive. Our customers have been eagerly anticipating this game's arrival. This is a launch they won't forget."
Hit the jump for a full list of the stores hosting the 8PM events on the 28th, as well as a picture of the faceplate!

gtagamecrazyface.jpg

Cash-in on Grand Theft Auto IV at Game Crazy

Exclusive, Limited-Edition XBOX 360 Faceplate and 'Extreme GTA IV Experience' Midnight Launch Events in 10 Markets Kick-Off Release of Rockstar's Highly-Anticipated Game

WILSONVILLE, Ore.—(BUSINESS WIRE)—Snag the goods, grab the cash and catch the getaway flight - all in one wild night! To celebrate the highly anticipated launch of Rockstar's Grand Theft Auto IV title, video game retailer Game Crazy is holding midnight launch events that will give fans first access to the game, as well as exclusive prizes and limited-edition merchandise, including a specially designed Grand Theft Auto IV-themed faceplate for their XBOX 360 consoles.

"New Grand Theft Auto games are always a huge event in the gaming community and this one is sure to be no exception," said Wes Sand, senior vice president at Game Crazy. "Rockstar has outdone itself again by making GTA IV completely immersive and interactive. Our customers have been eagerly anticipating this game's arrival. This is a launch they won't forget."

Ten stores in the Los Angeles; Chicago; San Francisco; Detroit; Seattle; Portland, Ore.; San Diego; Las Vegas; Austin; and Providence, R.I. markets will hold special "Extreme GTA IV Experience" events beginning at 8 p.m. local time on Monday, April 28th. All other Game Crazy stores nationwide will also host midnight launch events that evening.

Customers who attend one of Game Crazy's "Extreme GTA IV Experience" events will receive a special text-to-win number that enters them into a drawing to win two airplane tickets to anywhere in the U.S. and $1,000 in spending money. The winner will be notified at the store shortly after midnight on Tuesday, April 29th. All other Game Crazy stores will have a different text-to-win number for a similar drawing.

The 10 "Extreme GTA IV Experience" events will be held at the following Game Crazy locations:

* 100 East Compton Blvd., Compton, Calif. (Los Angeles, 310.668.9074)
* 1738 165th St., Hammond, Ind. (Chicago, 219.844.4163)
* 855 El Camino Real, San Bruno, Calif. (San Francisco, 650.871.8710)
* 14104 Woodward Ave., Highland Park, Mich. (Detroit, 313.883.0509)
* 719 Sleater Kinney Road SE, Lacey, Wash. (Seattle, 360.413.7774)
* 1422 North Lombard, Portland, Ore. (503.286.3759)
* 3105 El Cajon Blvd., San Diego, Calif. (619.521.4734)
* 540 N Nellis Blvd., Las Vegas, Nev. (702.437.9902)
* 903 North IH 35, Bellmead, Texas (Austin, 254.867.8168)
* 933 Pleasant St., Fall River, Mass. (Providence, 508.235.1093)

Grand Theft Auto IV is rated M for mature audiences. Fans looking for more information about Game Crazy's launch events in their area can go to Game Crazy's online store locator.

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Kotaku-380850 Thu, 17 Apr 2008 09:20:00 MDT Mike Fahey http://kotaku.com/index.php?op=postcommentfeed&postId=380850&view=rss&microfeed=true
<![CDATA[ Game Crazy POS Lists Black 360 ]]> blac360mock.jpgSent in by several tipsters, reported in the Cheap Ass Gamer Forums, and confirmed personally by me this morning, video game store chain Game Crazy has in their POS systems a sku for a black 120GB Xbox 360. Retailing for S479.99 the sku shows a release date of May 1st of this year, which also happens to be my birthday (hint, hint). After calling several Game Crazy stores, most knew what I was talking about right away, with only one New Jersey store remaining clueless, and...well they are in New Jersey.

I cannot seem to find any confirmation from Microsoft about this, and it looks like only Game Crazy has this information...none of the EBGameStop stores I called knew what I was talking about, and several of them searched and found nothing in their computers. Your best bet? Take this as a story about Game Crazy's POS system and not official confirmation of the where, when, and how much. Thanks to CloudyWolf and several anonymous people!

Black 360 is in Game Crazy POS [Cheap Ass Gamer Forums]

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Kotaku-237261 Fri, 16 Feb 2007 08:40:44 MST Mike Fahey http://kotaku.com/index.php?op=postcommentfeed&postId=237261&view=rss&microfeed=true
<![CDATA[ Game Crazy Internal Training Vid Off Hook, For My Dawgs, Tha Bomb ]]>

Ho boy. Someone really needs to put together a library of internal-only instructional training videos for retail employees. These things are comedy gold. But this one? Little uncomfortable. While I appreciate the attempts at ironic humor, I hate ironic humor, making me hate this video.

On the other hand, if only game specialist retail employees could be this courteous and well-informed. Sales charts would see at least some degree of justice, while millions of our nation's children would never have to schlep through licensed game sewage like The Ant Bully or the dozens of Dragon Ball Z games released each year.

[Clip Via Destructoid]

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Kotaku-192333 Sat, 05 Aug 2006 21:15:13 MDT Michael McWhertor http://kotaku.com/index.php?op=postcommentfeed&postId=192333&view=rss&microfeed=true