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SCEA Prez: "We Don't Buy Exclusivity"

With a recent batch of exclusives that were traditionally on the PlayStation family of platforms making for greener Xbox 360 pastures—Fatal Inertia, Beautiful Katamari, Ace Combat 6, Devil May Cry 4, et al.—some might wonder how Microsoft is pulling it off. The answer? Money and lots of it. From the funding of development to co-marketing dollars to advances on future episodic content, it may be costing Microsoft a pretty penny to secure titles from the Sony stable. How will SCEA counter? We're not... sure. But according to SCEA president Jack Tretton, we can sleep soundly knowing that Sony will never lower themselves to outright paying for exclusivity like some kind of desperate john. More »