Speaking at the International Game Developers Association conference in San Francisco, Torrie Dorrell - SOE's Global Sales & Marketing called on other companies to throw $10,000 a piece into the G.I.R.L. hat and do their bit for the cause.

“Today, I am challenging everyone to take action to help level the playing field for women pursuing a career in video games. By donating to the G.I.R.L. scholarship, we can encourage diversity in development and make a difference, hopefully creating more opportunities for women and ultimately making more video games women will want to play,” said Dorrell.

Full press release after the jump...

SONY ONLINE ENTERTAINMENT ISSUES INDUSTRY-WIDE

CALL TO ACTION TO EXPAND G.I.R.L. SCHOLARSHIP PROGRAM

SAN DIEGO, Calif. – Nov. 13, 2008 – Sony Online Entertainment LLC (SOE), a global leader in online gaming, invited all companies doing business in the video game industry to join SOE’s efforts to educate and recruit more women into the field of video game creation, design and production.

In a lunchtime keynote speech during the International Game Developers Association conference in San Francisco, Torrie Dorrell, senior vice president of Global Sales and Marketing for SOE, challenged companies in the video game industry to each make a $10,000 donation toward the G.I.R.L. – Gamers In Real Life – scholarship, with the goal of creating multiple scholarships and more opportunities for women.

“Today, I am challenging everyone to take action to help level the playing field for women pursuing a career in video games. By donating to the G.I.R.L. scholarship, we can encourage diversity in development and make a difference, hopefully creating more opportunities for women and ultimately making more video games women will want to play,” said Dorrell.

First awarded in 2008, the G.I.R.L. scholarship was created by SOE and encourages female students toward career paths in the creative and applied arts, with the ultimate goal of developing video games that are more interesting for women to play. In 2009, the program will be managed by Scholarship America®, a leading non-profit educational support program. SOE will offer students of undergraduate programs related to video games a chance to compete for the scholarship by submitting original artwork and essays to a panel of judges.

“SOE’s vision is commendable, and we fully endorse the G.I.R.L. scholarship program and look forward to the results of this initiative,” said Joseph Olin, president of The Academy of Interactive Arts & Sciences. “Expanding the presence of women in video games reflects SOE’s foresight and acknowledges its contributions to the future of our dynamic entertainment medium.”

For more information about the G.I.R.L. scholarship program, please visit, www.girl.soe.com.

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™ and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO, and Taiwan, SOE has an array of cutting-edge games in development.

About Scholarship America®

Scholarship America is one of the nation’s largest nonprofit, private-sector scholarship and educational support organizations. Its three primary programs — Dollars for Scholars®, Scholarship Management Services® and ScholarShop® — are united in the mission to expand access to education. Scholarship America (www.scholarshipamerica.org) has awarded more than $2 billion to nearly 2 million students since its founding in 1958, and is rated a 4-star charity by Charity Navigator.

About the Academy of Interactive Arts & Sciences:

The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a not-for-profit organization dedicated to the advancement and recognition of the interactive arts. The Academy’s mission is to promote and advance common interests in the worldwide interactive entertainment community; recognize outstanding achievements in the interactive arts and sciences; and conduct an annual awards show (Interactive Achievement Awards) to enhance awareness of the interactive art form. The Academy also strives to provide a voice for individuals in the interactive entertainment community. In 2002 the Academy created the D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit, a once yearly conference dedicated to exploring approaches to the creative process and artistic expression as they uniquely apply to the development of interactive entertainment. The Academy also oversees Into The Pixel, a juried exhibition of art from games, and this year started the Randy Pausch Scholarship fund for students in the games industry. The Academy has more than 15,000 members from the games industry.

“I am shocked and overjoyed to be the first G.I.R.L. Scholarship recipient,” said Brasil. “I’m really looking forward to my internship with SOE, and getting some hands-on experience at such a well-known company. It’s such a great opportunity.”

Shocked, Julia? You need to believe in yourself. Dreams really do come true; you're living proof.

SONY ONLINE ENTERTAINMENT AWARDS $10,000 SCHOLARSHIP FOR WINNER OF FIRST-EVER G.I.R.L. GAME DESIGN COMPETITION
G.I.R.L. Scholarship Program Helps Boost Female Educational Opportunity
SAN DIEGO, Calif. - July 8, 2008 – Sony Online Entertainment LLC today announced that Julia Brasil of San Francisco has won the 2008 G.I.R.L. Game Design Competition. The competition was the first of its kind and was promoted in conjunction with The Art Institutes system of schools, to encourage students toward career paths in the creative and applied arts, ultimately resulting in the development of games that are more interesting for women to play.

Brasil, a student in the Game Art & Design program, was awarded a $10,000 tuition scholarship toward her education at The Art Institute of California – San Francisco and a paid internship of up to 10 weeks at the Sony Online Entertainment studios of her choice in Austin, Denver, San Diego or Seattle.

“I am shocked and overjoyed to be the first G.I.R.L. Scholarship recipient,” said Brasil. “I’m really looking forward to my internship with SOE, and getting some hands-on experience at such a well-known company. It’s such a great opportunity.”

Brasil was one of nearly 100 applicants vying for the winning title of the 2008 SOE G.I.R.L. Game Design Competition. In order to become the winner, Brasil had to submit an in-game design, original concept art and two essays.

“We believe our groundbreaking G.I.R.L. scholarship can give Julia the foundation she needs to pursue a successful career in the video games business. SOE is thrilled to jumpstart the first step in pursuing her goals,” said Torrie Dorrell, Senior Vice President of Global Sales and Marketing, Sony Online Entertainment. “We anticipate G.I.R.L. continuing to evolve and snowball, creating even more opportunities for women to get behind these games.”

Due to the popularity of the initiative, SOE will make official G.I.R.L — Gamers In Real Life — T-shirts available for purchase sometime this summer. For more information about G.I.R.L., go to girl.soe.com.

The GIRL Game Design Competition scholarship is only open to current students of any The Art Institute schools and will reward one winner up to $10,000 towards tuition for his or her education at The Art Institute school at which he or she is currently enrolled. The winner will also receive a paid internship of up to ten weeks at one of the Sony Online Entertainment studios (located in Austin, Denver, San Diego and Seattle; room, board, transportation and living expenses not included).

To enter you need to complete an application and submit three pieces of concept art, a 500 word essay decribing the art, another 500 word essay describing why you want to work in the video games industry, how you could improve the image of women within video games and how your improvements could facilitate the creation of games that more women will play.

I strongly suggest pitching work on more IMAGINE games, just not the one's we've talked about.

G.I.R.L. Scholarship

SONY ONLINE ENTERTAINMENT TO AWARD UP TO $10,000 SCHOLARSHIP TO HELP GIRLS GET THEIR GAME ON

- Now Accepting Applications for G.I.R.L-Gamers in Real Life-Competition-

SAN DIEGO, Calif. -April 1, 2008 - Applications are now being accepted for the 2008 G.I.R.L. Game Design Competition scholarship of up to $10,000 designed to educate and recruit more women into the field of video game production and design. Sponsored by Sony Online Entertainment LLC. (SOE) a global leader in online gaming, applications and complete rules for entry are available online at www.girl.soe.com.

The SOE G.I.R.L. — Gamers In Real Life — competition is the first of its kind to encourage students toward career paths in the field of video game design and production, ultimately resulting in the development of games that are more interesting for women to play.

"The secret is out: Females game. We're just trying to encourage more women to make the games they obviously enjoy playing, said Torrie Dorrell, Senior Vice President of Global Sales and Marketing, Sony Online Entertainment. "With the application process starting today, we're taking a concrete step towards opening the door a little wider for women who want to go into game development, and that can only help expand our industry's audience."

The SOE G.I.R.L competition was created in response to survey findings that focused on women in the field of video games. The survey interviewed female students currently enrolled in Game Art & Design, Visual & Game Programming and Visual Effects & Motion Graphics programs at The Art Institutes schools. The SOE-sponsored survey revealed that:
—61% of students surveyed believe male dominance in the industry is a deterrent to women pursuing a career in gaming
—42% of those surveyed would like to see women portrayed as leaders in video games
—35% of the students surveyed want to create more games that are fun and interesting for women to play
—31% of those surveyed want to become involved in gaming because more women need to represent the industry

According to the Entertainment Software Association, thirty-eight percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (31%) than boys age 17 or younger (20%). 1

The G.I.R.L Game Design Competition officially begins today, April 1, 2008. In order to be eligible to participate, entrants must be currently enrolled at one of The Art Institutes schools, have a graduation date of June 2009 or later and must comply with the Official Rules [Official Rules]. Entrants are required to complete an online application and submit an in-game design, concept art and two (2) essays. Online applications must be completed on or before April 15, 2008 and related asset submissions must be received on or before May 31, 2008. The winner will be announced on or about June 30, 2008.

One skilled student will win up to $10,000 towards tuition for his or her education at The Art Institutes school at which he or she is currently enrolled and a paid internship of up to ten (10) weeks at one of the Sony Online Entertainment studios (located in Austin, Denver, San Diego and Seattle; room, board, transportation and living expenses not included). Entrants will be judged by a panel of industry professionals from SOE. To learn more, visit girl.soe.com.

Following the success of the announcement of the competition, SOE has created an official G.I.R.L blog written by Tracy Seamster, game designer for SOE's upcoming release, The Agency™. To visit the G.I.R.L blog, go to http://gamersinreallife.wordpress.com/.

Survey Methodology
Sony Online Entertainment commissioned Insight Express to conduct an online survey of The Art Institutes students in January 2008. A total of 143 students were invited to take the survey via e-mail and 53 students completed the survey (37% response rate).

About Sony Online Entertainment
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO and Taiwan, SOE has an array of cutting-edge games in development. SOE is owned by Sony Pictures Digital and Sony Computer Entertainment America.

They ran a trailer for the game and while it looked good, it was a little difficult to tell exactly what we were seeing. It seemed like a very stylish, fashionable spy movie with lots of kick ass foxy spy chicks. The evening turned to the panel discussion. It was a little difficult to hear some of the speakers given the bar/party atmosphere, but the typical subjects were discussed such as the difficulty of being a woman in a male dominated industry and how to go about bringing more women into the industry fold.

This latter subject was addressed by the real announcement of the evening, the SOE G.I.R.L. scholarship. Put together by SOE and G.I.R.L., the scholarship will provide a $10,000 tuition to put towards an Art Institute education, plus a paid internship at one of SOE's many studios around the country. Interested parties can apply starting April 1 until May 31, 2008. To be considered, applicants must be a registered student at one of the Art Institute schools. The winner will be announced at the beginning of June.

If you are interested in more information on the scholarship, you can check it out here on the G.I.R.L. website.