ECA: Special Interest Groups "Don't Have A Leg To Stand On"
Nonprofit advocacy group The Entertainment Consumers' Association is hailing the results of a recent Federal Trade Commission study that showed 80 percent retailer compliance with the ESRB's ratings system, a continual year-over-year increase that puts games ahead of other media in self-regulating mature content.
ECA President Hal Halpin called the results, which improved significantly over 2007, "an extraordinary accomplishment," praising retailers' commitment to keep M-rated games out of kids' hands. "Perhaps most impressive is the incredible reversal in their failure rate over such a short period of time and with a comparatively new rating system," Halpin said.










