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free to play

imvu

IMVU on Creating a World From the Avatar Up

Worlds In Motion sat down to talk about IMVU with CEO and president Cary Rosenzweig; I think we're seeing the second coming of Second Life if the New York Times picks up on this. The interview itself is interesting, with a lot of attention paid to the creative/economic aspects of item transactions and so forth. On how it all works (and how it's working out in IMVU): More »

free to play

Nexon's Sugar Rush Arena in Closed Beta

Nexon has revealed its very first North American-developed game (for the North American market), Sugar Rush Arena, which is now in closed beta. The game is a casual MMOG like other Nexon titles, but was developed in Vancouver as opposed to South Korea. Like Nexon's other titles, the game is free to play, but will offer virtual items and upgrades for purchase: More »

money money money

How Casual MMOGs Are Making Money

Lightspeed, a venture capital firm, checked out the average revenue per user for some casual, free to play MMOGs (Club Penguin, Habbo Hotel, Runescape, and Second Life), establishing that other that SL - which pulls in a little over $9 a month in ARPU, thanks mostly to virtual land upkeep - these sorts of casual MMOGs pull in around $1.25 ARPU per month. Which, until one considers the user bases of games like Club Penguin, seems like a damn hard way to make some money: More »

business

MMO Business Models: Subscriptions vs. Free To Play

Gamasutra has an interesting look up at the MMO free to play/micro-transaction vs. traditional subscription model up - talking with SOE's John Smedley, Three Rings' Daniel James and EA Mythic's Mark Jacobs. Unsurprisingly, there are differences in opinion on the utility of the micro-transaction model, with some participants in the discussion coming down on the side of the traditional subscription model: More »

free to play

Understanding Free to Play

Min Kim, Nexon America's director of game operations, sat down with Gamasutra to talk about the free to play model, Nexon's expansion to the 360 and the DS. On the issue of people dismissing the business model:

I don't want to discount people, but I don't think they're doing all the right research, because I see all the misconceptions that people have about what our business is. If they're going to ask the right questions, we could probably tell them.

Or if they would just go in and experience our games. A lot of people talk about it like, "Hey, this can't work," or "It doesn't have the right balance," and then when I ask them questions like, "Have you played it or seen it?" they're like, "No, but it's like this!" and I'm like... (laughs)


I think the misunderstandings and dismissals are a fact of life in regards to the free to play model, with Kim arguing that people don't really understand what it takes to make it work. It's an interesting interview on a gaming model that is becoming more and more popular (and plenty of other stuff besides).

Understanding Free-To-Play: Nexon's Min Kim Speaks Out [Gamasutra]


stargate worlds

Joe Ybarra on Stargate MMO, Free To Play, Licensing

It's hard to fault people for being really ambitious, and Joe Ybarra (producer of games ranging from The Bard's Tale to the Matrix Online, and now of Stargate Worlds) certainly sounds ambitious. Ybarra talked to Gamasutra about the problems of licensing IP, the MMO industry today, where Cheyenne Mountain Entertainment is headed. First, though, there's the Stargate MMO to worry about:

We have a lot of investors, because our company has all been privately funded with a range of investors, and of course our job is to make sure that they make a lot of money out of this process.

So, Stargate is actually, of course, our first product, and it's the one that's the most visible product, but if you look at what it takes to be a real player in our industry, part of what's made the better companies successful is the fact that they have scale.


It's an engaging interview that covers a wide variety of topics. We'll find out if a Stargate MMO is going to fly.

Y Control: Joe Ybarra On Cheyenne Mountain's Massive Plans [Gamasutra]


business

Apples to Oranges: Comparing Online Gaming Businesses

It's hard to find an article on MMOs that doesn't include metrics of some stripe: registered users, peak concurrent users, et cetera et cetera ad nauseam. With the expansion of free-to-play and ad supported games, it's not as easy to compare games as it was when everyone operated on a subscription basis; but Ron Williams of CDC Games (the Chinese company that has a stable of wildly popular games in Asia and is expanding into the West with Lunia). While this set of metrics may not have any impact on the average user (as long as you like the game, what difference does it make if a bunch of acronyms are being converted into other acronyms - or not), but they do provide a good base for companies figuring out how to tweak their offerings: More »

free to play

'The Power of Free to Play'

Adrian Crook had an interesting presentation at the GDC Worlds In Motion Summit on the issue of free to play games - where they've been, where they're heading, good things, bad things .... He's put up the slides and speech over at his website, and while the narrative redux is apparently not as zippy as the original presentation, it is an interesting listen.

Crook points out some growth challenges to free to play, though he notes these are definitely not deal-breakers for the business model. First, there are virtual property challenges. "At some point that's going to be decided by the courts. Hopefully we're out ahead of it," Crook said, pointing out Eric Bethke's forward-thinking endeavor to create an avatar bill of rights. Second, there are differing broadband speeds. And rising development costs will become an issue now with the advent of Electronic Arts' highly-polished Battlefield Heroes. Larger-scale F2P products are going to raise the quality bar, Crook says.

The talk clocks in at a little over half an hour, but if you're interested in the free to play model, it's definitely worth taking a look at.

The Slidecast from my F2P GDC Presentation [Free To Play]
Adrian Crook Talks Free To Play [Worlds In Motion]


free to play

Lunia Launches - Free Manga Action MMO

CDC Games, which I assume has nothing to do with the Center for Disease Control, has just launched their first MMO in North America under their CDC Games International unit. Lunia is a nifty little manga style action MMO where you take on the role of one of four main characters and fight through story chapters, completely with manga style cutscenes. You can start your own party or have the game automatically set you up with other players as you play through stages, using the arrow keys to move and the A and S buttons to attack. There is no clicking on monsters here...this is an MMO action RPG. Think Champions of Norrath or better yet...Record of the Lodoss War for the Dreamcast. It uses the ever popular free to play, pay for items model so popular in China, so you can just download the game and go. I screwed around a little with it this morning, and I liked what I saw. You can sign up through www.12FootTall.com, so go give it a try - you've nothing to lose but your hard drive space.

More »

ibm

IBM Launching Educational MMO For Teens

In an attempt to convince high schoolers that math and science are cool (hey guys, they're not beating down the door to history classes, either), IBM is launching a new, free to play MMO called PowerUp that will challenge players to solve problems involving solar, wind, and hydropower before the environment of a fictional planet is destroyed by mounting crises. Of course, there's more:

IBM international foundation president Stanley S. Litow said, "Innovation is the key to competitiveness in today's globally integrated economy, but just when we need it to skyrocket, interest in math and science has been declining in the United States. American competitiveness demands more interest in math and science by students. Virtual worlds and 3D are an unexplored resource in education. We asked our best researchers to incorporate the use of this technology into traditional educational curriculum."

We'll see how popular this experiment winds up being, but I'm sure we'll see more of the same in the future. The game is launching today, and you can find details at the game website.

IBM Announces Environmental Learning MMO For Kids [Worlds In Motion]


free to play

10 Reasons Free To Play Growth May Be Slow

Over at Free To Play, a list of ten potential reasons the free to play model may never take hold in the West like it has in Asia, or at least why it may take a long, long time. It's an interesting roundup of a number of issues facing virtual worlds and some games more broadly (issues with RMT, bad ad campaigns, bad advergaming, etc.) - I'm always interested to see people's attitudes toward the free to play model, which is frequently met with much hostility. One of the most pressing issues is the issue of an onslaught of repetitive MMORPG or virtual space clones: More »

game announce

EA Reveals Cartoony, Free To Play Battlefield Heroes

Big news from the Digital Life, Digital Design Conference in Munich today, as EA reveals the latest game in their online warfare series - Battlefield Heroes. Abandoning the series'' knack for processor-heavy realistic graphics, this new title features a cartoony look akin to Valve's Team Fortress 2, perfect for fast-action and accessible to a much wider audience. On top of the change in graphical direction, the game also features an all-new price point for an EA PC title: free. More »

outspark

Outspark Gets Lots of Funding, Talks Asian Games in the US

Worlds in Motion has an interesting Q&A up with Susan Choe and Nick Foster of Outspark, a company that has imported games like Fiesta and Secret of the Solstice for US audiences. Outspark has managed to secure $11 million USD in funding from various sources to "help PC-based online games find the same market in North America as they currently enjoy in Asia," and Choe and Foster talk about everything from importing Korean games wholesale, how they put together the project in the first place, and the carpal tunnel inducing process of picking what games to bring over:

... We all played games, to a point where I needed acupuncture for my wrist! And we played games, from MMORPGs, to first-person shooters, to racing games ....

But, in a sense, we were really looking for games that everybody can play, even the thirty-five year old women, without a lot of complications. But there are certain specific criteria we also look for in the game developers: 1. They believe in the North American, Western market. 2. They have the capacity to work with us, because — as you guys know — these games, once they're launched, that's the beginning of your work, not the end, unlike the console games.

It's an interesting look at one company who is trying to bring over some fresh blood while still appealing to a wide audience (and has the funding to back up their effort) - well worth a read through if you have the time.

Q&A - Outspark Gets $11 M Funding, Talks 'Virtual Playground' [Worlds In Motion]


only in china

Chinese MMO of the Weekend: ELF Online

Oh, how I wish I had seen the original press release for Happy MMO's ELF Online. The sketchy translation both in-game and on their website leads me to believe the press release must have been a true gem. It's clearly a game that's not taking itself too seriously (running into a "wet nurse for newbie"? A "baby mode"?), and Jeff Freeman has a funny look at gameplay and environment in ELF Online. Considering the number of free to play Chinese MMOs that take themselves way too seriously, it's almost refreshing (though perhaps hiring some starving ex-pat to provide translation services wouldn't be such a bad idea):

All the quests that I completed were all of the kill 5 of this, kill 10 of that, collect 4 of these by killing 4 or more of those sorts, excluding quests sending me from one NPC to another. Stock MMO quests.

One other quest some might consider an exception, was the become-a-soldier-quest itself, after killing 7 of something, being required to swear that my little guy would fight to the death for the Imaginary Goddess.

But most people wouldn't consider that an exception, and would instead say, "What now? I didn't really read it." Stock MMO players.

One of my wishes for 2008? That gems like this and Shanda press releases continuing flowing freely from China.

How I Spent My Vacation: Elfing [via Worlds In Motion]


free to play

Pirates Of The Caribbean Online Explores Body Mods

Disney's Pirates of the Caribbean online is the best Disney pirate movie-themed, free to play MMO in the world, and come February 2008 they plan on luring in another 5 or 6 customers with all new character customization options to make your relatively crappy pirate avatar different from other relatively crappy pirate avatars! Tattoos and piercings join the character customization system, allowing players young and old to live out their deviant lifestyle online with friends without having to take a needle to their bodies. Joining these two new options are more clothing, new hairstyles, and much, much more. Along with the February character creation update, Disney's also plans to introduce news quests, new challenges, and ship customization later in the year. Head over to www.PiratesOnline.com to experience the freedom of being a ghetto pirate. More »

in game advertising

Dungeon Runners Blows Chunk 2

NCsoft's free to download, free to play MMO Dungeon Runners has just received its second content update, Chunk 2, which changes the face of the game for non-subscribers completely. Areas and items previously off-limits to non-paying customers are now open for all, thanks to the introduction of the in-game advertising Mark Wilson reported on back in October. The ads will be seen during loading screens as well as in a banner that sits upon the screen as the main game is running. Paying members will have their bank pages increased from one to three and won't be plagued by advertising. Both paying and non-paying players will be able to enjoy the newly implemented item trading system and combat system refinements. Personally I think NCsoft is missing out on major ad revenue by restricting advertisements to loading screens and the banner. With its tongue in cheek, self-referential humor, Dungeon Runners is the one game that could get away with a +5 Sword of Pringles Fever. More »

new release

Lunia: Record of Lunia War Coming to the US Next Year

Lunia戰記 is an 'action arcade MMORPG' from China's CDC Games (developed by Korea's ALLM Co.) - and they're bringing the brightly colored, free-to-play model to the US early next year (just what we need!). They describe it as "much like an action arcade game, allowing players to move around using arrow keys rather than a mouse. The game can be played with a console 'D pad' style controller which makes the game familiar and easy to use for the millions of Xbox users throughout the U.S." Does this qualify as 'new and improved'? It just looks like a colorful, manga-style game to me, but I'm hardly an expert on the many incarnations of Asian free-to-play MMOs. Full press release after the jump. More »

ncsoft

Dallas Snell on NCSoft's Future Direction

Free to Play has an interview up with NCSoft's 'Director of Business Development,' Dallas Snell, on Dungeon Runners, the free to play model, and NCSoft's future direction. The main topic is Dungeon Runners, as it's one of the few games in the NCSoft lineup that has a free to play component (and the subscription aspect may be scrapped in the future). But they're not just looking a subscription models and how to revamp them - they're contemplating grander things: More »