Honestly, I've been in this situation myself, having received free 'review copies' of games in order to write a review for my school's paper. I've never thought of it as an 'endorsement' of any kind. Think about how how other industries do this- do movie critics consider being taken to a premiere an "endorsement"? No, because they'll still be cranky assholes regardless.
Now, on the other side of the coin, anything OTHER than the game itself, might be subject to scrutiny. Why do you need a t-shirt to review the game it's based off of? And sure, giving you a game-licensed controller to review the game with is theme-appropriate, but does it make the game suck less?
The easy answer here is just to disclose everything the author of a review may have received, whether it be a copy of the game or shameless loads of swag. If the author has any chops at all, his readers will be able to tell whether those "materials" have influenced his review.
@Mike DeVine: Yeah, I would think it would be easy to mention in the review that you received a free copy of the game and a T-shirt. I think most people expect that software companies provide their games to reviewers at no cost, but it is best to be up front about it.
@GeluAnimus: No offense, but I don't think this makes sense.
A review is someone's opinion on the game, so what do you mean? Whether it's a gaming blog like Kotaku or some "larger site" like IGN, gametrailers, or gamespot, each reviewer states his or her opinion about the game and (usually) gives it a score.
How's it different? Or do you mean friends opinions and people you personally know?
@Go Go Gadget: Guttah Trash!: Both people I know and random opinions here and there.
It's actually not the same. not for me at least. Because a reviewer has to give a critic about every aspect in the game, and there are some aspects that mean little or nothing to me. So basically I just get informed on the aspects Im interested in.
so "payola"? Music industry does this all the time. They aren't supposed to, but why do you think there is only 3 or 4 songs within the hour? And everyone knows who does it as well. They just stay quiet about it.
Besides.don't we basically know who gets "endorsed" by reading the reviews and hearing about it from actual gamers?
@Netnavi: It's also illegal in the music industry and there was a huge crackdown on it. It still happens a bit, but certainly not as much as it used to. Mostly because radio doesn't promote new songs like it used. Young people don't listen to the radio. They listen to their iPods and iPhones in the car.
If bands want to sell singles nowadays they have to get on TV, and not MTV by the way. They either need to get their own Disney show, or get one of their moody songs playing in the background during an emotionally intensive scene on a network drama series.
It amazes me that people can believe that making this process political, especially in relation to a regulatory agency with essentially unlimited discretion and no real oversight, can actually produce anything but a negative effect.
this argument presumes a few things, the most important thing being that the government bureaucrats are heavenly angels who are not corrupt themselves and will not game the process for their own ends. yeah, all you have to do is look at the FDA and the drug companies to see how effective that line of reasoning is.
"But some reviewers are corrupt." No shit Sherlock. This is why we look at more than one freaking review. they're basically trying to make an excuse for people to not increase their search costs in relation to what they spend their money on. they should have some "authority" do it for them to save them the trouble.
For those of you who think this is a stepping stone to improving review quality, I can only say you are most naive. the first thing that will happen is that people will see that reviewers are given free stuff and therefore assume that the reviewer is biased, regardless of the quality of his commentary. After this goes on for awhile, bloggers will begin simply not accepting any gifts or free stuff of any kind, which will really make their jobs more pleasant.
This is of course only a stepping stone. It'll be interesting to see how the FTC goes through the process of defining "blogger" the same way it did for "dominant market share" or "anti-competitive practice" in its handling of antitrust cases. Make no mistake, they have already said they should follow guidelines. if enough of the bloggers don't comply to them it is basically guaranteed that "guidelines" will become "law". And we will be all the poorer and less free when they do.
@Bialia: according to tax law, getting a material item to do your job is considered compensation. No one ever reports getting material goods as payment, but the law IS there.
@Niomo: Well, seeing as it's pretty common knowledge that this practice exists then all reviewers have to do is disclose that they were sent the game by the company for reviewing the product. Therefore the reviewer doesn't compromise his/her ethics and and the consumer is privy to information that they already assumed to be true.
I would rather have huge company due reviews. Then any tom, dick or harry with a blog. Posting their reviews affecting the overall average of a game. With no way to supervise them they can do what they want. If they have their own agendas their is no one to spot them. You mess up with huge chains. Heads will roll!
It's simple, at the end of the review the reviewer should state how he/she received the game. It should have always been that way. I wrote tons of anime reviews, and I used to have DVDs provided by Bandai, ADV, etc -- I always stated whether it was provided by the distributor.
@Boom-Chicka-Ah: Here to Create a Star Commenter Empire: What you mean Need for Speed: SHIFT isn't really a 5 out of 5 game...
I wish the new rules applied to TV.
Alot of tech review sites have been thought to engage in some shady stuff with reviews in the past. I think even a couple were caught offering better reviews if a company bought advertising. So I think openness isn't a bad thing.
But I think the rules have the potential to cause a mess by being too vague and by being too difficult to enforce.
@Rachel Fogg: i became an x-play believer when the recognized crisis core for the piece of garbage that it is, while every other review i read was singing it's praises.
@Rachel Fogg: wait, my opinion that x-play is credible? Cause if you disagree with that i'm cool. But if you are implying that crisis core was a good game, we might have a problem.
Now good sir, I don't agree with you at all, not in the iota, teeny weeny bikini bit.
But it's your opinion that it sucks, there can a variety reasons on why you don't like CC and why X play nailed it to the variety of reasons why I like CC and why Xplay did it for ratings/hits.
We can sit here and discuss/debate for posts and it wont change any of our opinions.
I respect your dislike, it's cool, because, really at the end of the day...it doesn't matter simply because CC sold like damn near 2 million copies.
So I doubt your dislike and my like will change that, SE like most things related to the FFVII compilation, rode it to the bank.
Bring me back the Screen Savers, not this Olivia Munn BS and Attack of the Show!
Oh how I miss Leo Laporte…
G4 is now nothing more than a Spike wannabe equivalent in the gaming press.
Ugh, it saddens me to see how much G4 has gone down in quality (the original G4 wasn't too impressive, but they actually managed to ruin TechTV! AMAZING…) over the years.
I still remember how Leo Laporte actually went on television and made this meaningful rant on how the guys at Comcast and G4 were firing all the old tech guys and replacing them with relatively inexperienced and useless hosts, along with axing great shows and only dumbing down the ones left…
*sniff* You go FTC! Knock out these poor bastards for what they did to my…
@(Starman) AnalysisDialysis: Damn right you know what I'm talking about. I like the host better in AoTS. He's like the icing of the show cause he is a funny guy, but when you single him out on his own and give him scripted drivel in front of a green screen, then he loses his appeal.
@Boom-Chicka-Ah: Here to Create a Star Commenter Empire: Of course, I'm playing the game of the doubt because I don't even want to remember that show…
God is it crap.
I'd rather drink the real Web Soup of 4Chan and dunk my eyeballs in blood than to watch that show! :P
@Boom-Chicka-Ah: Here to Create a Star Commenter Empire: Now the only hope in sanity is Sessler and his Soapbox podcasts, which believe it or not, are actually pretty damn good.
@Boom-Chicka-Ah: Here to Create a Star Commenter Empire: Because not enough ad sponsorships, as I heard. and it wasn't really profitable, as far asI could tell. T~T
I don't really see the issue. Whether or not the review is considered an endorsement, simply declare your conflict of interest (if any) beforehand, and you're all set.
If anything, it's a shame that "journalists" haven't been doing this to begin with.
lol, this is kinda bullcrap. So if a freelance reviewer wants to review a game without pay by the developers, it makes it illegal? Then wouldn't that limit reviews to big time companies like IGN and 1UP?
@lonewolf80: What? This is just saying that if the blogger is receiving money or compensation from the game's publisher, they need to disclose that to the reader.
All it means is that the reader might be better able to detect when a review isn't totally trustworthy. If a guy is reviewing Halo 3 and is also receiving money from Microsoft, they now have to tell you that (Not that I'm suggesting that sort of thing actually goes on).
@QualityJeverage: I see. i didn't read it quite right the first time. Now that I re-read it, makes a lot more sense, and it's actually a good thing, so scratch my first comment =).
10/06/09
Now, on the other side of the coin, anything OTHER than the game itself, might be subject to scrutiny. Why do you need a t-shirt to review the game it's based off of? And sure, giving you a game-licensed controller to review the game with is theme-appropriate, but does it make the game suck less?
The easy answer here is just to disclose everything the author of a review may have received, whether it be a copy of the game or shameless loads of swag. If the author has any chops at all, his readers will be able to tell whether those "materials" have influenced his review.
10/06/09
10/06/09
(Hey, I see the schwag you get. And I see that you give some of it away. ) hint hint
10/06/09
I never consider reviews before buying a game, I always look into people's opinions instead, and I suggest everyone to do so.
10/06/09
A review is someone's opinion on the game, so what do you mean? Whether it's a gaming blog like Kotaku or some "larger site" like IGN, gametrailers, or gamespot, each reviewer states his or her opinion about the game and (usually) gives it a score.
How's it different? Or do you mean friends opinions and people you personally know?
10/06/09
It's actually not the same. not for me at least. Because a reviewer has to give a critic about every aspect in the game, and there are some aspects that mean little or nothing to me. So basically I just get informed on the aspects Im interested in.
10/06/09
10/06/09
10/06/09
10/05/09
10/05/09
Besides.don't we basically know who gets "endorsed" by reading the reviews and hearing about it from actual gamers?
10/05/09
If bands want to sell singles nowadays they have to get on TV, and not MTV by the way. They either need to get their own Disney show, or get one of their moody songs playing in the background during an emotionally intensive scene on a network drama series.
Apple and car commercials are also good gets too.
10/05/09
It amazes me that people can believe that making this process political, especially in relation to a regulatory agency with essentially unlimited discretion and no real oversight, can actually produce anything but a negative effect.
this argument presumes a few things, the most important thing being that the government bureaucrats are heavenly angels who are not corrupt themselves and will not game the process for their own ends. yeah, all you have to do is look at the FDA and the drug companies to see how effective that line of reasoning is.
"But some reviewers are corrupt." No shit Sherlock. This is why we look at more than one freaking review. they're basically trying to make an excuse for people to not increase their search costs in relation to what they spend their money on. they should have some "authority" do it for them to save them the trouble.
For those of you who think this is a stepping stone to improving review quality, I can only say you are most naive. the first thing that will happen is that people will see that reviewers are given free stuff and therefore assume that the reviewer is biased, regardless of the quality of his commentary. After this goes on for awhile, bloggers will begin simply not accepting any gifts or free stuff of any kind, which will really make their jobs more pleasant.
This is of course only a stepping stone. It'll be interesting to see how the FTC goes through the process of defining "blogger" the same way it did for "dominant market share" or "anti-competitive practice" in its handling of antitrust cases. Make no mistake, they have already said they should follow guidelines. if enough of the bloggers don't comply to them it is basically guaranteed that "guidelines" will become "law". And we will be all the poorer and less free when they do.
10/06/09
10/05/09
Otherwise, full and clear disclosure is the solution- seems pretty simply really.
10/05/09
I missed the edit window. I suck. :(
10/05/09
10/05/09
In the end, nothing has changed.
10/05/09
10/05/09
10/05/09
10/05/09
10/05/09
They should also mention if they received any shwag relating to the game.
10/05/09
This doesn't seem unreasonable at all to me.
10/05/09
10/05/09
10/05/09
THIS! OMG THIS!
Brutally honest my ass....
10/05/09
10/05/09
I'm STILL bitter at them for their Ninja Gaiden review on original Xbox...
Not to mention FFXII...
Or the existence of Morgan Webb.
10/05/09
10/05/09
I wish the new rules applied to TV.
Alot of tech review sites have been thought to engage in some shady stuff with reviews in the past. I think even a couple were caught offering better reviews if a company bought advertising. So I think openness isn't a bad thing.
But I think the rules have the potential to cause a mess by being too vague and by being too difficult to enforce.
10/05/09
I used to love Xplay too, Drunk Link was my absolute favourite.
It was a good show, not perfect but hella better then this glittered turd it is now. The reviews are smaller and less thorough then before.
10/05/09
10/05/09
10/05/09
*pops knuckles*
10/05/09
Now good sir, I don't agree with you at all, not in the iota, teeny weeny bikini bit.
But it's your opinion that it sucks, there can a variety reasons on why you don't like CC and why X play nailed it to the variety of reasons why I like CC and why Xplay did it for ratings/hits.
We can sit here and discuss/debate for posts and it wont change any of our opinions.
I respect your dislike, it's cool, because, really at the end of the day...it doesn't matter simply because CC sold like damn near 2 million copies.
So I doubt your dislike and my like will change that, SE like most things related to the FFVII compilation, rode it to the bank.
So I say good day....I SAY GOOD DAY!
10/05/09
Bring me back the Screen Savers, not this Olivia Munn BS and Attack of the Show!
Oh how I miss Leo Laporte…
G4 is now nothing more than a Spike wannabe equivalent in the gaming press.
Ugh, it saddens me to see how much G4 has gone down in quality (the original G4 wasn't too impressive, but they actually managed to ruin TechTV! AMAZING…) over the years.
I still remember how Leo Laporte actually went on television and made this meaningful rant on how the guys at Comcast and G4 were firing all the old tech guys and replacing them with relatively inexperienced and useless hosts, along with axing great shows and only dumbing down the ones left…
*sniff* You go FTC! Knock out these poor bastards for what they did to my…
*CRY~*
10/06/09
10/06/09
@Boom-Chicka-Ah: Here to Create a Star Commenter Empire: Web Soup? I have no idea what you are talking about! ¬_¬
..../;__;\
10/06/09
10/06/09
God is it crap.
I'd rather drink the real Web Soup of 4Chan and dunk my eyeballs in blood than to watch that show! :P
10/06/09
10/06/09
10/06/09
10/06/09
10/06/09
10/06/09
But I kind it finda said that the only hope I see in G4TV for gaming is in Sessler.
At least he actually knows his materia.
10/06/09
10/06/09
10/07/09
10/07/09
Well at least we still have his podcasts. :'P
10/07/09
10/05/09
10/05/09
If anything, it's a shame that "journalists" haven't been doing this to begin with.
10/05/09
10/05/09
All it means is that the reader might be better able to detect when a review isn't totally trustworthy. If a guy is reviewing Halo 3 and is also receiving money from Microsoft, they now have to tell you that (Not that I'm suggesting that sort of thing actually goes on).
10/05/09
10/06/09
That's actually so naive it kind of was enviable as well..