Whenever Japanese bulletin boards discover bad Western cosplay, forum users begin piling on the bad cosplay photos, saying foreigners just cannot cosplay. (This is incorrect.) But then, inevitably, somebody usually pulls out a Maridah photo, pointing out that some of the best cosplay ever is not Japanese.
Japanese figure maker Good Smile doesn't only make figures. It's also sponsoring race cars—and showcasing this.
Fandom started with t-shirts and posters. A simple way for geeks to show their love for a favorite anime or video game. That wasn't enough. From there, it spread to lunch boxes—bento boxes in Japan—and figures.