Kotaku
peter moore
"Anti-Americanism Higher Than Its Been In A Long Time"
So Peter Moore has long since taken the reigns over at EA Sports. He's a regular and has blended in like the carpet. But when he left Microsoft last year, did he have any reservations about going over to EA Sports. Yes, yes he did. According to Moore:More »
When I first came on, my concerns were the "American-ness" of the brand. Powerful brand, strong voice, red, white, and blue, out of California, an American voice: Andrew Anthony, you know, 'It's in the game.'
