Leaked Activision Memo: There's Just No 'Appetite' For Guitar Hero Now,…

Publisher Activision put its Guitar Hero business on ice earlier this year, signaling the end of a genre that was once white hot, but quickly flamed out. Why did Activision just bail on this formerly billion dollar business instead of taking it in a radical new direction? » 4/22/11 5:40pm 4/22/11 5:40pm

The Creator of Sony's Fake Exec Hero Moves To Activision

Activision Publishing's new head honcho may be the man who created Sony's tie-wearing, trash-talking fake spokesman Kevin Butler, but that doesn't mean the largest publisher in the world will be getting their own fake executive hero soon. » 7/13/10 3:40pm 7/13/10 3:40pm