Since Monday, YouTube users have been flooding the reveal trailer for Call of Duty Infinite Warfare, mashing the dislike button in what appears to be a game to see how high a number they can hit.
EA, the publisher of this fall's Battlefield 3, responded today to a call from their competition for cooler rhetoric with some heated trash talk.
EA CEO John Riccitiello, head of the company making this fall's premiere Call of Duty competitor, Battlefield 3, recently said he hopes that Call of Duty would "rot from the core."
Publisher Activision put its Guitar Hero business on ice earlier this year, signaling the end of a genre that was once white hot, but quickly flamed out. Why did Activision just bail on this formerly billion dollar business instead of taking it in a radical new direction?
Activision Publishing's new head honcho may be the man who created Sony's tie-wearing, trash-talking fake spokesman Kevin Butler, but that doesn't mean the largest publisher in the world will be getting their own fake executive hero soon.