I actually was talking about this with my Dad last night. Apparently he knew the story behind this.
Starting in the early 1920's, a young Walt Disney is just starting out as an animator and making cartoons for a company he worked for. His first creation was Oswald the Lucky Rabbit.
As time went on, his Oswald cartoons were a success and made big money for the company (which one, I don't know, I need to brush up on my Disney history). Walt felt that since his creation was doing so well that he deserved a nice pay raise for his work.
The company's response was to fire him and keep the character all to themselves.
Walt certainly showed them when he eventually made his own animation company and created Mickey Mouse, seeing as how he could no longer legally use Oswald.
Flash forward to 2006 when the announcers for Disney owned ABC's Monday Night Football begin to slowly fade into the background as Disney puts newer announcers in. However, the announcers were still under contract to ABC and couldn't compete.
NBC, wanting to get some good announcing talent for their Sunday Night Football, wanted to pick up Al Michaels and other Monday Night Football announcers. So NBC called ABC up and wanted to find a way to haggle Al Michaels' and friends' contracts in exchange for something they had.
Well as it turned out, through a weird twist of fate, the General Electric owned NBC Universal had the rights to Oswald the Lucky Rabbit. Disney looks at it and goes "This is our chance to get a piece of the Disney history back", and gives the announcers to NBC in exchange for the rights to Oswald back.
So now, with the rights secured, Disney can re-release the old Oswald cartoons, and also use the character for future Disney works.
Epic Mickey just seems to be one of the first new uses of Oswald, and frankly, this is like animation buff geekery in overdrive here.
Now if Al Michaels actually narrated a part of the game, THAT would be funny.
This had nothing to do with the game. It had much more to do with the fact that it was one of the first characters that Walt Disney had success with and they wanted its ownership back under the name of Disney. As a company Disney is pretty prideful in their catalogues and keep nearly everything to preserve the "history" of the company. This is just one more thing they wanted to secure. #epicmickey
@fozfan33: I don't disbelieve you, but do you have a source for the factual claim in your first sentence? The Times article doesn't really source it's statement that Mr. Iger solved a right problems with the game by making a deal with NBC Universal in 2006," which seems to imply that the Epic Mickey, as a part of the overall Mickey re-think, was the impetus for the deal. But it's plausible, as is your reasoning. Wikipedia mentions that Universal had started marketing Oswald merchandise in 2004 to some success, and it would also be plausible that that was the impetus for reclaiming the rights. But I haven't read any quote where the actual reasoning was explained. I'm not criticizing you, although I think the Kotaku piece is pulling too much from the Times article, and the Times article implies too much without sourcing. But I'm genuinely curious, because I think this whole thing is fascinating. So if you've been following the issue and can point me to some good background info, please do. #epicmickey
Can anyone tell me why NBC Universal had the rights to Oswald in the first place? I mean, even if Disney didn't use him in 80 years, why would they have lost the rights to him? #epicmickey
They got a veteran sportscaster who is a household name in America....so a super obscure Disney character from the 20s can appear in a Wii game.
And I whole heartedly agree with the NYT when they say that "Mickey has become more of a corporate symbol than a beloved character for recent generations of young people." At least in the states....over here..there is no easier way to get people to buy your cheap plastic crap then to slap Mickey onto it. #epicmickey
Wonder what Michaels himself thinks of the fact that he got traded out for a character nobody but the hardest of the hardcore Disney fans even remembers? #epicmickey
"Oswald is definitely worth more than a fourth-round draft choice," Michaels said, referring to what the Kansas City Chiefs gave the New York Jets as compensation for releasing coach Herm Edwards from his contract. "I'm going to be a trivia answer someday." #epicmickey
@Swamphunter: Yeah, they wanted to team him back up with Madden, who was doing NBC Sunday nights, so Disney/ESPN and Universal/NBC made this deal. #epicmickey
Wow. I respected the man way before this, but now, even more so. And being Disney means that it won't suffer from the 'Wait, we have to let people outside of the internet know it's in stores?' type of mindset publishers seem to have. I've seen 40 KH 365 days ads on TV in the last two weeks and this is on the prime cable channels, MTV, USA, Food Network, History, Discovery, etc.
Well good thing Disney has lots of money because this is going to cost them a ton. No "mature" gamers are going to buy this so they have to hope there are a lot of little kids begging their parents to buy it for them. That's their only chance at any sort of decent sales. I personally love Disney and I grew up on it but I'm growing to hate my Wii more and more. The last game I played on it was Zelda and Dead Space. I won't be picking this up unless it gets the NextGen treatment it deserves. #disneyepicmickey
@Revolution_is_coming: You know what's funny, that people will actually call themselves gamers, and then pass on a good game just because it isn't "mature" enough for them. Then they whine about how there aren't any good games.
So, don't buy it, don't play it, and don't blame your loss on the anyone but yourself. #disneyepicmickey
@Revolution_is_coming: Bzzt, wrong. I'm a "mature gamer" and I'm all over this shit. I've not bought a Wii game since Brawl and this'll probably be the first one since then.
Read the Game Informer article about the aspirations of this game, not so much the graphics or game play or anything else - what it's trying to achieve, and will succeed at, is that you're going to have a great protagonist and all his life breathed back into him. Mickey used to be an amalgamation of Goofy, Donald, Pluto, et al. and now he's the "aw shucks" personality-less team leader. He's adored and even he doesn't know why. This will be a story to restore that feeling, and will be his own journey of re-discovery through his purpose based on the failure of those before him. By that same token, if the game does it right, you, too, will discover things about yourself alongside him.
If it delivers, we're going to have a good, genre/platform changing game that sets the bar. If it doesn't, then we're going to have a good platformer. #disneyepicmickey
@Revolution_is_coming: im a "mature" gamer and if the game gets positive reviews and the gameplay ends up being awesome, i would not hesistate to buy it. I was kinda hoping this would be a darker kh game since i have yet to try any kh game and have been itching to. However, it doesn't seem like its shaping up to be that way. Still might be good. #disneyepicmickey
@bakana: rawr rawr chainsaws vehicles with guns girls in bikinis gasping for fantasy in my oppression of their reality squeezing them 'til ecstasy IMMA MAN #disneyepicmickey
@EmeraldDragon: Umm i never said anything about it not being "mature" enough but if you could read you would know that. My point of contention is the fact that it should be on PS3 or 360 not the underpowered Wii. #disneyepicmickey
@Revolution_is_coming: you say dead space as if that game didn't just came out a month ago. I really do enjoy your shallow idea of what a gamer is despite how misguided it may be. You see a "mature" gamer wouldn't care what console the game is coming out for because a "mature" gamer only cares if the game is good. Hopefully one day you'll understand this idea and stop missing out on good things. Enjoy not playing your wii though... #disneyepicmickey
@Revolution_is_coming: The main reason I won't be playing this because it's a Wii exclusive. If it has been a 360 title, I would be all over it, because it looks great... Just not great enough to make me repurchase a Wii.
I don't know how much it will cost them, but I definitely think the wrong choice was made when it became an exclusive. #disneyepicmickey
@Revolution_is_coming: So you are saying that the under powered system should not be allowed good games? That must be why the PS2 had such a sad line up last generation. #disneyepicmickey
@Dark_Mirage: Just curious, but why is making it a Wii exclusive a bad choice? The game will be more polished for not have to please all the consoles, it will probably have wide appeal, and the Wii has by far the largest user base in all regions. It seems to me making this an exclusive is a very smart move. #disneyepicmickey
@EmeraldDragon: There have been several games that worked just fine between all consoles, and the Lego titles would be a good place to start. And a polished Wii game will still never look as good as a polished Wii game that then benefits from 360 level resolution.
If the game has some mechanic that absolutely CANNOT work outside of a Wii thanks to its controller, then I could understand. Considering the game initially was not planned for the Wii though, I think they could have found a way to make it work.
Keeping it on the Wii restricts the number of people who may play it. Just because Wi is the best selling console around does not guarantee sales eother. There have been more than enough stats posted to back this up. I just think they're restricting their audience too tightly... especially when the game isn't intended to be simply for kids. You would think for a new IP you'd at least consider multiple opportunities. #disneyepicmickey
@Dark_Mirage: Yeah and all the PS2 games people raved about would have looked much better on the Xbox or GC, but no one ever bitched about that. After last generation, graphics is a complete non-starter in any gaming converstaion.
"Making it work" is exactly why so many multi-platforms are having so much trouble this generation. It either looks off on one, requires a different style of art, or new controls. If more developers had the good since to stop trying to "make it work" and instead "make it right," there would be a lot less crappy games over all.
Yes, making in exclusive restricts the audiance, but that goes back to the "work vs right" arugement above. The biggest problem developers have on the Wii is advertising, they simply assume they don't have to do it. Thye let sites like Kotaku pick up a few stories, throw up an ad at GameFAQS a week before release and assume that's all that is needed. But this is a Disney game, and they are good at advertising. The DS Kingdom Hearts game is one of the very very few advertisments I've seen around here. #disneyepicmickey
As someone tired of all those "this needs to be on the PS360" comments, I found this post unusually delicious.
On the other hand, Spector's insistence that Wii games must be their own thing suggests that there was a significant chunk of (important) people that disagreed with him ... #disneyepicmickey
Personally, I'm glad to see this will be a Wii exclusive. It's about time some of the developers stop whining about how they can't out complete Nintendo, and instead pull up their big girl panties and actually *gasp* make an effort. #disneyepicmickey
Please please please let Warren Spector make that Golden Compass videogame and base it on the book. It can be the most awesome movie to game port ever. #disneyepicmickey
Noo, book to game! The movie version of Northern Lights was an abomination, they totally gutted the story to appeal to the American audience. #disneyepicmickey
@spiderweb1986: Argh XD you guys know what I meant. It would be awesome if it was based on the book, obviously, but it would also indirectly make for the best (book to) movie to videogame adaptation. But I'm sorry, the movie was pretty mediocre indeed. #disneyepicmickey
@nightwheel: Your greatly overstating the power of fanboys. You think he's gonna listen to the collective tears of trolls on the internet? #disneyepicmickey
@GohanGVO: I don't get what you're saying about Dragon Quest IX.
...Unless you were talking about how it was originally an ARPG, in which I'm pretty sure they said that they switched back to turn-based due to DS limitations that led to the possibility that multiplayer would be clunky as hell. #disneyepicmickey
@Alilatias: That is what I am talking about, but I was under the impression that it was the negative fan reaction to the action-RPG style that forced SE to revert the battle system back to its roots.
@GohanGVO: Yeah, it's likely that the change back was also due to the fan backlash as well, but the 'official' reason appears to be what was mentioned about limitations earlier.
Either way, this DQIX issue (with a number of serious dedicated fans who probably disliked the direction the game was going towards) can't really be compared to what's happening with Epic Mickey (in which nobody really knows what it's going to be like in the long run, and the only people trashing it appear to be those who want it on their console of choice/don't really like the overall look of the game judging from screenshots so far).
Oh, and many, MANY thanks for approving me. I've been waiting to be approved for about 10 or so months.
11/05/09
I wish people in my fantasy football league would go for that. I'll take Miles Austin for the rights to my stick figure avatar, Nedly. #epicmickey
11/05/09
Starting in the early 1920's, a young Walt Disney is just starting out as an animator and making cartoons for a company he worked for. His first creation was Oswald the Lucky Rabbit.
As time went on, his Oswald cartoons were a success and made big money for the company (which one, I don't know, I need to brush up on my Disney history). Walt felt that since his creation was doing so well that he deserved a nice pay raise for his work.
The company's response was to fire him and keep the character all to themselves.
Walt certainly showed them when he eventually made his own animation company and created Mickey Mouse, seeing as how he could no longer legally use Oswald.
Flash forward to 2006 when the announcers for Disney owned ABC's Monday Night Football begin to slowly fade into the background as Disney puts newer announcers in. However, the announcers were still under contract to ABC and couldn't compete.
NBC, wanting to get some good announcing talent for their Sunday Night Football, wanted to pick up Al Michaels and other Monday Night Football announcers. So NBC called ABC up and wanted to find a way to haggle Al Michaels' and friends' contracts in exchange for something they had.
Well as it turned out, through a weird twist of fate, the General Electric owned NBC Universal had the rights to Oswald the Lucky Rabbit. Disney looks at it and goes "This is our chance to get a piece of the Disney history back", and gives the announcers to NBC in exchange for the rights to Oswald back.
So now, with the rights secured, Disney can re-release the old Oswald cartoons, and also use the character for future Disney works.
Epic Mickey just seems to be one of the first new uses of Oswald, and frankly, this is like animation buff geekery in overdrive here.
Now if Al Michaels actually narrated a part of the game, THAT would be funny.
~Otaku-Man #epicmickey
11/04/09
11/05/09
11/05/09
[corporate.disney.go.com] #epicmickey
11/05/09
11/05/09
11/04/09
11/04/09
11/05/09
11/05/09
[corporate.disney.go.com] #epicmickey
11/04/09
They got a veteran sportscaster who is a household name in America....so a super obscure Disney character from the 20s can appear in a Wii game.
And I whole heartedly agree with the NYT when they say that "Mickey has become more of a corporate symbol than a beloved character for recent generations of young people." At least in the states....over here..there is no easier way to get people to buy your cheap plastic crap then to slap Mickey onto it. #epicmickey
11/04/09
11/04/09
[sports.espn.go.com]
"Oswald is definitely worth more than a fourth-round draft choice," Michaels said, referring to what the Kansas City Chiefs gave the New York Jets as compensation for releasing coach Herm Edwards from his contract. "I'm going to be a trivia answer someday." #epicmickey
11/04/09
Of course, if Disney hadn't lobbied so hard to destroy our copyright law, we all would have that oppertunity. #epicmickey
11/04/09
11/04/09
11/04/09
10/30/09
Disney knows how to do a proper ad campaign. #disneyepicmickey
10/31/09
11/01/09
10/30/09
10/30/09
So, don't buy it, don't play it, and don't blame your loss on the anyone but yourself. #disneyepicmickey
10/30/09
10/30/09
10/30/09
Read the Game Informer article about the aspirations of this game, not so much the graphics or game play or anything else - what it's trying to achieve, and will succeed at, is that you're going to have a great protagonist and all his life breathed back into him. Mickey used to be an amalgamation of Goofy, Donald, Pluto, et al. and now he's the "aw shucks" personality-less team leader. He's adored and even he doesn't know why. This will be a story to restore that feeling, and will be his own journey of re-discovery through his purpose based on the failure of those before him. By that same token, if the game does it right, you, too, will discover things about yourself alongside him.
If it delivers, we're going to have a good, genre/platform changing game that sets the bar. If it doesn't, then we're going to have a good platformer. #disneyepicmickey
10/30/09
10/30/09
10/30/09
10/30/09
10/30/09
10/30/09
10/30/09
I don't know how much it will cost them, but I definitely think the wrong choice was made when it became an exclusive. #disneyepicmickey
10/30/09
@geiko: #disneyepicmickey
10/30/09
10/30/09
10/30/09
10/31/09
10/31/09
10/31/09
11/01/09
If the game has some mechanic that absolutely CANNOT work outside of a Wii thanks to its controller, then I could understand. Considering the game initially was not planned for the Wii though, I think they could have found a way to make it work.
Keeping it on the Wii restricts the number of people who may play it. Just because Wi is the best selling console around does not guarantee sales eother. There have been more than enough stats posted to back this up. I just think they're restricting their audience too tightly... especially when the game isn't intended to be simply for kids. You would think for a new IP you'd at least consider multiple opportunities. #disneyepicmickey
11/01/09
If you are still "waggling," or even think you still have to, you haven't played in a ver long time. #disneyepicmickey
11/01/09
"Making it work" is exactly why so many multi-platforms are having so much trouble this generation. It either looks off on one, requires a different style of art, or new controls. If more developers had the good since to stop trying to "make it work" and instead "make it right," there would be a lot less crappy games over all.
Yes, making in exclusive restricts the audiance, but that goes back to the "work vs right" arugement above. The biggest problem developers have on the Wii is advertising, they simply assume they don't have to do it. Thye let sites like Kotaku pick up a few stories, throw up an ad at GameFAQS a week before release and assume that's all that is needed. But this is a Disney game, and they are good at advertising. The DS Kingdom Hearts game is one of the very very few advertisments I've seen around here. #disneyepicmickey
10/30/09
On the other hand, Spector's insistence that Wii games must be their own thing suggests that there was a significant chunk of (important) people that disagreed with him ... #disneyepicmickey
10/30/09
10/30/09
10/30/09
Noo, book to game! The movie version of Northern Lights was an abomination, they totally gutted the story to appeal to the American audience. #disneyepicmickey
10/30/09
We're all going to pretend that that movie never happened. Got it? #disneyepicmickey
10/30/09
10/30/09
10/30/09
Well that's ok then as the Wii can do 480p! No more need for you to worry. #disneyepicmickey
10/30/09
If that happens, I hope they still work on this Wii version since it's suits the Wii best.
10/30/09
10/30/09
10/30/09
...Unless you were talking about how it was originally an ARPG, in which I'm pretty sure they said that they switched back to turn-based due to DS limitations that led to the possibility that multiplayer would be clunky as hell. #disneyepicmickey
10/30/09
10/30/09
Either way, this DQIX issue (with a number of serious dedicated fans who probably disliked the direction the game was going towards) can't really be compared to what's happening with Epic Mickey (in which nobody really knows what it's going to be like in the long run, and the only people trashing it appear to be those who want it on their console of choice/don't really like the overall look of the game judging from screenshots so far).
Oh, and many, MANY thanks for approving me. I've been waiting to be approved for about 10 or so months.